presentation for lean circle tianhao
Post on 22-Oct-2014
233 views
DESCRIPTION
TRANSCRIPT
Chua Tianhao
Singapore Lean Startup Circle Meetup
6th Feb 2013
Understanding Customers –
Just Go Traveling!
NomadAsia – Traveling Without Tears!
Photo Source: http://www.flickr.com/photos/roboppy/9625780/lightbox/
Survey? Believe Consumers only when They Pay You!
Photo source: http://www.flickr.com/photos/nomadsweb/6057066224/lightbox/
Customer Discovery? through Traveling!
http://www.flickr.com/photos/allenism/706752483/lightbox/
Customer Validation? Also through Traveling!
Hypothesis: Travelers value an entity who curates travel activities
Customer Development – Simple Website
Hypothesis: Travelers value a website which curates travel activities
Customer Development – Through Travelling Again!
Customer Development – Improved Website
Hypothesis: Travelers will book from a website which curates travel activities
Photo Credit: http://www.flickr.com/photos/62693815@N03/6277208708/lightbox/
Next Step – New Product, New Website, Marketing
