Advanced Production Portfolio/ Audiences

By Charlie Pugh

Audience Profile• 16-20 age bracket• Mostly young males who are regular pub-attenders will find the character in the

video more relatable as females could watch this video ok, they probably won’t find anything geared towards them.

• Students will be the easiest to find, particularly hedonists, people who just want to be entertained and want to stand out from the crowd.

• Skilled manual workers • Main Target Audience we are looking for are Explorers which are the type of

people who are energetic, value difference and adventure which is appropriate for the sci-fi setting and theme of discovering new worlds and accomplishing everything you can do in your lifetime

Income• The type of demographic social class we are aiming for is the lower

working class as this video will provide them a chance to get away from the realities of life for a short time.

• Since the character featured in our video is an presumingly unemployed young man who visits the bar regularly, our target audience will find it easier to identify with.

Media Interests Since the featured song is called MoonIt only makes sense to give the secondact a sci-fi feel. We are hoping to attractThe sci-fi crowd by adding in referances to Popular films and shows such as Star Wars, The Clangers, A Grand Day Out , Button MoonAnd many more. Also the idea of a down on his luck man building a rocket in his home we recycledFrom Pixar’s UP.

Our musical inferences and style of dancing will be basedOn other indie bands such as Franz Ferdinand.