building online audiences webinar presentation
TRANSCRIPT
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Shake SHIT UP.
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TRUCKSMART Lower operational costs and maximize uptime
FUELSMART Maximizing fuel economy
BUSINESSSMART Maximizing profits, minimizing taxes, and time
HEALTHSMART Living healthy on the road
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Why it’s working
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Effective partnerships
Strategy, brand, design, technical development, content
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Content alignment
Users receive direct value daily
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Quality content
Business coaches and pros write new content daily
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Content planning
Editorial calendar designed to be balanced and sustained
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Optimized delivery
Web, mobile, social: Wherever, however, whenever!
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Variety of content
Weekly stories, pro blogs, videos, webinars, call-in events
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They own the real estate
Leverages but not tied to any social platform
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Focus on membership/subscription
Members receive access to the community and features
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Rewards participation
Members earn points and status in the community
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User demographics understood
Driver type, history, where, what, freight carried
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Content delivered weekly
Newsletters are the number one driver of traffic
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Content positioned for sharing
Other sites, fleet managers, colleagues
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“Real world” engagement
National truck shows, community events, ambassadors
