audiences presentation

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AUDIENCES Alex Sæby, Edouard Clavel, Tugberk Sengezer, Victoria Normann

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Page 1: Audiences Presentation

AUDIENCESAlex Sæby, Edouard Clavel, Tugberk Sengezer, Victoria Normann

Page 2: Audiences Presentation

KEY TERMSPASSIVE

AUDIENCEAn audience that just observes.

ACTIVE AUDIENCEAn audience who participates.

Page 3: Audiences Presentation

THE IDEOLOGY OF MASS CULTUREViewers on like the programme because it’s

successful.

TYPES OF RESPONSES

THE IRONIC POSITIONViewers watch it because they know it’s bad, but

they want to see how bad.THE IDEOLOGY OF POPULARISMBased on people’s everyday routine and

experiences, viewers continue watching it even though it’s total trash.

Page 4: Audiences Presentation
Page 5: Audiences Presentation

THE IDEOLOGY OF MASS CULTUREViewers on like the programme because it’s

successful.

TYPES OF RESPONSES

THE IRONIC POSITIONViewers watch it because they know it’s bad, but

they want to see how bad.THE IDEOLOGY OF POPULARISMBased on people’s everyday routine and

experiences, viewers continue watching it even though it’s total trash.

Page 6: Audiences Presentation
Page 7: Audiences Presentation

THE IDEOLOGY OF MASS CULTUREViewers only like the programme because it’s

successful.

TYPES OF RESPONSES

THE IRONIC POSITIONViewers watch it because they know it’s bad, but

they want to see how bad.THE IDEOLOGY OF POPULARISMBased on people’s everyday routine and

experiences, viewers continue watching it even though it’s total trash.

Page 8: Audiences Presentation

JERSEY SHORE

Page 9: Audiences Presentation

BROADCASTING?Mass audience watching or listening to the same

event, at the same time.

NARROWCASTING?The opposite of broadcasting.

KEY TERMS

Page 10: Audiences Presentation

Example: watch how almost every line is repeated, and how BAM is emphasized and loud, which encourages the audience that it’s got to be good, and they have to get it.

The theory that suggests that the media ‘inject’ ideas into a passive audience.

THE HYPODERMIC NEEDLE THEORY

KEY TERMS

Page 11: Audiences Presentation

Example: a person living a dull boring life, lives and breathes Harry Potter in his world of magic and extraordinary events.

A term suggesting that entertainment genres are popular because of their fantasy element and freedom.

UTOPIAN SOLUTION

KEY TERMS

Page 12: Audiences Presentation

Four needs of the audiences:

The idea that the audience makes active use of what the media offers and that the audience has a set of needs which the media in one form or another can offer.

THE USES & GRATIFICATIONS THEORY

KEY TERMS

• Diversion• Personal Relationships• Personal Identity• Surveillance

Example: people watch quiz shows for four gratifications; self-rating, social interaction, excitement, and education.

Page 13: Audiences Presentation

PRIMARY MEDIAWhere we pay close attention, and the media has

our full attention.

THE THREE LEVELS OF MEDIA

SECONDARY MEDIAWhen we media is present, but we do not

concentrate on it.

TERTIARY MEDIAWhen media is present, but we don’t really notice it.

Page 14: Audiences Presentation

HOW

WELL DID

YOU

LISTEN?

QUIZ TIME!

Page 15: Audiences Presentation

DESCRIBE EITHER THE HYPODERMIC NEEDLE

THEORY OR THE USES AND GRATIFICATIONS THEORY.

Page 16: Audiences Presentation

TRUE OR FALSE:NARROWCASTING IS DEFINED AS A MASS

AUDIENCE WATCHING THE SAME EVENT AT THE SAME TIME, EXPERIENCING THE

SAME THING.

Page 17: Audiences Presentation

WHAT IS THE DEFINITION OF NARROWCASTING?

Page 18: Audiences Presentation

WHAT ARE THE THREE LEVELS OF MEDIA?

Page 19: Audiences Presentation

ARE YOU GUYS ACTING AS A PASSIVE OR ACTIVE AUDIENCE NOW?

Page 20: Audiences Presentation

Definitions from “Part 2: Media Audiences” packet.

Pictures from Google Images.

YouTube Links:-http://www.youtube.com/watch?v=PXfMwh47Vfs&feature=related-http://www.youtube.com/watch?v=Nr1fDOzLkAo-http://www.youtube.com/watch?v=I0VlIjXj9NA

YOU MAY CLAP NOW, THANK YOU. (: