presentation digital marketing - mitsinfotech.com
TRANSCRIPT
Presented by Mits [email protected] +91 9825293364
Why Integrated?
Marketing Should be Driven by Brand Strategy, Not Channel-Specific Tactics
PPC
SocialMedia
Digital PR
MarketingStrategy
DigitalStrategy
SEOSEO
PPC
SocialMedia
Digital PR
MarketingStrategy
DigitalStrategy
Affiliate
BrandStrategy
Biggest Mistakes of Marketing Campaigns
= Starting With the Wrong Questions
If You’re Chasing the Google Algorithm Something is Wrong!
“Your brand is the single most important investment you can make in
your business”
Steve Forbes
Every Campaign Should Start With Goals
But It Needs to be Aligned & Measuring the Right Goals
• Profit per Customer?• Number of
Customers?• Market Share?
• Total Revenue?• Net Profit?• Volume of Sales?• Average Order Value
The Whole Should be Greater than the Sum of All Parts
Build Your Strategy Around Audience
Understanding Your Audience
Monitoring Your Audience
Converting Your Audience
Targeting Your Audience
Marketing to Your Audience
Focus on Customer Opportunities
• How does your audience interact with your website?
• What do prospects need before they purchase?
• Is your tone of voice consistent across all channels?
• How many channels do customers typically come from?
• Do returning customers have a different behaviour to new
visitors?
• Can you tailor the experience to multiple personas?
• What is the lifetime value of a new customer?
Vertical Search is Much More than Organic & Paid
Be the Vertical Market Leader – Don’t Rely on Google, Build an Audience
You Want Users to Come Back Directly -
Get them to Subscribe, Follow & Download…
Tactics Get OversaturatedBiggest Mistake is Content Made by SEOs for
SEOs
(It’s not about sharing content with your mates)
Make Content Consumer-Led to Resonate & Tell Your Brands Story to an
Audience
Biddable Media Integration
Keyword StrategyKeyword Strategy BrandingBranding Audience
TargetingAudience Targeting
Biddable PlatformBiddable Platform InsightsInsights
AdsAds
Promote to Social Influencers & Authority Authors
Capture & Retarget Potential Customers
Again & again (via multiple channels)
Social Media Advertising PlatformsFacebook, MySpace, Bebo, LinkedIn
Ad Networks: Buddy Media, Social Media
Lookery, Cubix, RockYou etc.
Social Media Advertising
Monitor and Report
Campaign Creation Round Up
• Target your audience• Think Viral• Provide a unique value• Infuse with loyalty program• Measure Success with Analytics• Message and Notify
