digital marketing strategy presentation
TRANSCRIPT
RANDALL MCADORY II
DIGITAL MARKETING STRATEGY
Target Audience• Engineers• Other Affiliates • Estimated Age Limit: 16-35
but…–No set age limit!
Social Media Marketing• Across all major platforms–Facebook, Twitter, Instagram,
Youtube, etc.• Improvements:–More frequent posts–Better customer/follower
interaction and response–More attractive interface
Mobile Apps and Web• Mobile App not essential – No great benefit –Waste of money
• Improved mobile website– User friendly
Website• Possibly the most important online
resource• Organization is key:– Interesting Company news updates– Easy accessible layout
Inbound and Content Marketing
• Beneficial for all business divisions• Information sharing• Product and project awareness• More traffic to the website
Online Advertising• Display advertising – NO!• Recommendation: Social Media
Advertising– Benefit from each platforms uniqueness
KPI - Metrics• Short-term goals– Increased social media customer interaction– Timeline: 1-2 months– Measurements: website traffic and referral
traffic • Long-term goals– Success of Digital Marketing strategy– Track consistency of increased/decreased
website traffic
Tools & Tactics• Continue blog utilization – Keep wide range of platforms
• Social Media advertising–Which platforms are of more
importance?– Determine which to invest more time in
Budget• Willingness to spend is key• Funds properly allocated in
appropriate areas–More money required in certain places
• Final budget conclusion: $10,000-$15,000
BIG IDEA!• Hosted formal
discussions• Potential topics:• Upcoming projects• New products• Executive decisions
• Major benefits:• Bigger brand
awareness• Consumer feels
closer to company