digital marketing strategy presentation

11
RANDALL MCADORY II DIGITAL MARKETING STRATEGY

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Page 1: Digital marketing strategy presentation

RANDALL MCADORY II

DIGITAL MARKETING STRATEGY

Page 2: Digital marketing strategy presentation

Target Audience• Engineers• Other Affiliates • Estimated Age Limit: 16-35

but…–No set age limit!

Page 3: Digital marketing strategy presentation

Social Media Marketing• Across all major platforms–Facebook, Twitter, Instagram,

Youtube, etc.• Improvements:–More frequent posts–Better customer/follower

interaction and response–More attractive interface

Page 4: Digital marketing strategy presentation

Mobile Apps and Web• Mobile App not essential – No great benefit –Waste of money

• Improved mobile website– User friendly

Page 5: Digital marketing strategy presentation

Website• Possibly the most important online

resource• Organization is key:– Interesting Company news updates– Easy accessible layout

Page 6: Digital marketing strategy presentation

Inbound and Content Marketing

• Beneficial for all business divisions• Information sharing• Product and project awareness• More traffic to the website

Page 7: Digital marketing strategy presentation

Online Advertising• Display advertising – NO!• Recommendation: Social Media

Advertising– Benefit from each platforms uniqueness

Page 8: Digital marketing strategy presentation

KPI - Metrics• Short-term goals– Increased social media customer interaction– Timeline: 1-2 months– Measurements: website traffic and referral

traffic • Long-term goals– Success of Digital Marketing strategy– Track consistency of increased/decreased

website traffic

Page 9: Digital marketing strategy presentation

Tools & Tactics• Continue blog utilization – Keep wide range of platforms

• Social Media advertising–Which platforms are of more

importance?– Determine which to invest more time in

Page 10: Digital marketing strategy presentation

Budget• Willingness to spend is key• Funds properly allocated in

appropriate areas–More money required in certain places

• Final budget conclusion: $10,000-$15,000

Page 11: Digital marketing strategy presentation

BIG IDEA!• Hosted formal

discussions• Potential topics:• Upcoming projects• New products• Executive decisions

• Major benefits:• Bigger brand

awareness• Consumer feels

closer to company