booked - digital marketing presentation
TRANSCRIPT
Booked is an app that matches people in need of an event space with the perfect location AND helps venues find customers to fill their remnant inventory.
Who are we?
2
Meet our team!
AMANDA
Chief Executive
Officer
ERICA
Chief Technology
Officer
GREG
Chief Operating
Officer
MEG
Chief Financial Officer
ROSHNI
Chief Marketing
Officer
ELIZABETH
Chief Revenue Officer
GABE
Chief Strategy Officer 3
What’s in it for everyone?
4
✓ Simplicity
✓ Functionality
✓ Refined Search
✓ Adaptability
✓ Choice
Users
✓ More Business
✓ Remnant Inventory Use
✓ Competitive Advantage
✓ Innovation
Venues
34% consumers say tech
makes them dine out more often
35% consumers say tech
options make them choose one restaurant over another
47% full-service restaurant
operators will devote more resources to customer-facing tech
Large industry with increased interest in online services
Expected sales at US full service restaurants in 2015
20% of US restaurant traffic is driven by bookings from online reservation services
33% of adults have used the internet to make a reservation
46% of adults say they would be likely to use a smartphone or tablet to make a reservation
✓
✓
Accessible Market:
$220 billion
$73-101billion
$44billion
6
of 18-34 year olds use the Internet to make reservations
Who are we targeting?
of 18-34 year olds say they are likely to use a smartphone or tablet to make a reservation
Event Mgr
7Source: restaurant.org
Admin
CorporateWHO
WHERE
WHY 43% 59%
18-34
PARTNERSHIPS
PROMOTION / DEALS
SEARCH ADVERTISING
ADVERTISING
Marketing Strategy
8
USERS VENUES
✓ Email✓ Niche websites✓ Facebook
✓ Email✓ In-person/sales calls
✓ SEO✓ SEM
✓ In-app/ website-based
✓ Sales force
✓ Event planners✓ Supplemental vendors
✓ Event planners✓ Supplemental vendors
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More about our business model
%
users enter info. into app
users receive list of matching venues
users can book directly through app1. 2. 3.
users pay venue4.venue pays Booked fee (% of quote)5.Paid Advertising
INQUIRE ABOUT VENUE
RESERVE VENUE
QUICKLY
PAY FOR BOOKING
ABILITY TO BOOK PARTIES
OVER 10 PP
CUSTOMIZABLE PACKAGES
INVITE/CONTACT GUESTS
REMNANT INVENTORY
✓ ✓ ✓ ✓ ✓ ✓ ✓
= ✓ ✓ ✓ ✓
✓ ✓ ✓ ✓ ✓
✓ ✓
✓ ✓
What does our competition look like?
Many other competitors allow users to search venues and send an inquiry to the venue, but not BOOK directly and seamlessly through their platform, or LEVERAGE REMNANT INVENTORY.
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Simple interface and easy user experience
14
CLICK.
User receives list of venues based on preferences and availability.
Results include: ✓ capacity ✓ cost ✓ additional services ✓ user rating of venue
Simple interface and easy user experience
15
BOOK.
Users can view more pictures and details about the venue, see full list of services available, contact venue with questions, and book venue directly through the Booked platform.