2

Less is more

More is more

Josephine GreenBeyond20

Engaging with the Future

Differently

Techno-market era Socio-ecological era

We need a different way of perceiving, of being and of doing in the world

4

“When faced with a radical crisis, when the old ways of

being in the world, of interacting with each other andwith the realm of nature doesn’t work anymore, whensurvival is threatened by seemingly insurmountableproblems, an individual life form-or a species- will eitherdie or become extinct or rise above the limitations of itscondition through an evolutionary leap” A New Earth Eckhart Tolle

5

Eco

no

mic

ind

ex

Time

Gross Domestic Product(GDP)

Can we continueto consume thefuture in this way?

Index of social and economic welfare(ISEW)

A new development model

New productionand consumption

New socialindustries

New Stories

New wayOf living

Beyond big Beyond materialism Beyond product

Philips: Health & Wellbeing

Social Innovation, Sustainability & Society

Companies now “realize that globalchallenges such as climate change, thesupply of clean water, epidemics andsocial needs constitute a huge newmarket. By creating new and moreresponsible and sustainable solutions,companies can cultivate new businessopportunities. ‘Corporate social innovation’may be an important new business areafor private companies and a core driver ofinnovation.”The New Nature of Innovation, FORA, OECD,Ministry of Economic and Business Affairs in Denmark andMinistry of Economic Affairs in Finland)

Social Innovation

Social Innovation

10© PhilipsDesign

Widespread social need and widespread new technology

Micro-financewww.grameenfoundation.org

Grassroots Social Innovation across Europe – broadband as an enabler

The School of EverythingA social enterprise that connects peoplewho want to learn and potentialteachers, in anything from Arabic toflamenco. There are already 25,000teachers on the site.

Emude project 2007www.sustainable-everyday.net

Timebanks

Working Rite

“Social entrepreneur in residence”

http://www.kiva.org/

world's first person-to-personmicro-lending website

www.socialinnovation.org

Developing solutions with communities and stakeholders,not providing solutions for them.

Societies become strong by exercising powers,not by having things done to them

People Power

11

Centralizing innovation Distributing innovation

• driven by competition• maximizing profit and return on

investment

• driven by collaboration• maximizing mission and social

renewal

Decentralizing the main functions

Centralizing DesignDistributing Design

Centralizing StrategyDecentralizing Strategy

management InnovationControlling complexity Distributing complexity

Only way to begin to understand complex systems is to begin to worktogether and a process of experimentation and continuous learning

Who are the change agents?

13

Pancakish Companies

Google 70/20/10 approach. The company is organized in small self managed

teams of 3 to 4 people

N.L.Gore (Goretex) How do you build an organization that feels like a

democracy? No ranks or titles, just some leaders. How do you get to be a leaderwhen your team chooses you as one. Each employer chooses the projects to work on

HCL Technology India “I think we need to destroy the concept of the CEO.

The notion of the visionary captain of the ship is bankcrupt” Has created a model ofreverse accountability. Managers are accountable to front line staff. Employees areno.1, customers no.2, shareholders no.3.

Philips:https/connectus social.cast.com/stream/live Philips onlinesocial network “the first time I’ve seen all corners of Philips, from the cleaner to theCEO, and from Bangladesh to Cleveland talking, exchanging you tubes, joining groups,adding family photos and dramas”

14

New kind of leaders

invest and maximize vision and mission

create the space for longer term investments and returns

decentralize the functions and the organization

maximize learning, experimentation and innovation

` enable the change agents

trust and let go

Simplicity and Complexity

Evolution about constant experimentation and keeping whatworks. Evolution refines and improves complex systemsthrough the process of adaption

Distributing complexity enables people to think and act withagility in the moment, to create, to innovate, to solve problems

More is More

16

Social innovation is a large and growing opportunityfor a new generation of entrepreneurs

17

Thank you

Embrace Complexity

Distribute Creativity and Power

Democratize the Future

Beyond20green.josephine6@gmail.com