WEBNOGRAPHY A NEW MARKET SURVEY

TECHNIQUE

Manuel BarberenaMaría Elena León

Content

The importance of the medium1

Internet use in Latinoamerica 2

Webnography3

From X to Z 4

Conclusions5

The importance of the medium

Word of mouth Word of net

The importance of the medium

Internet is everywhere

The importance of the medium

455 million of active facebook users. It could be the the third most populous in the world.

• In only five years Youtub has reached:

• More than 1 billion views at day.

• 20 hours of uploaded every minute

• 120 million blogs; 40% focusing in products and services. •Over 120 thousand blogs are created every day. •17 posts are published every second.

•Two billion searches over the world every day using

• 1.3 million searches every minute.

Internet use in Latinoamerica

Chile Argentina Uruguay PerúColombia Brasil MéxicoVenezuela

50% 47

%

38% 28

%

41%

34% 26

%25%

Fuente: www.internetworldstats.com

75% 55%Internet penetration in Latin America

(2009)Internet penetration in Latin America

(2009)

29% cyber users live in South

America

One of three latin american people is

a cyber user

170 million cyber users

Internet use in Latinoamerica

10 million profiles

9 million profiles

20 mil active

accounts

12 thousand

active accounts

3 million profiles

1 million active

accounts

30 million users

Internet use in México

10 million profiles

7 million accounts

67 thousand active accounts

Webnography

1 Online search

2 Online interviews

3 Semiotic Analysis

marca.com

Formal sites Informal sites

1 Online search

1 Online search

2 Online interviews

3 Semiotic Analysis

From X to Z

31-3536-40

years old

years old12-1516-18

19-2425-30

years old

Past

31-3536-40

19-2425-30

12-1516-18

Present

31-3536-40

19-2425-30

12-1516-18

Future

Social Networks

Advertising Security

31-3536-40

19-2425-30

12-1516-18

From X to Z

From X to Z

Real Virtual

We evaluate:

TOPICS BRANDS PRODUCTS

ONLINE SERVICES ADVERTISING PUBLIC IMAGE