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SUPERMERCADOS PERÚ
Economic and
political context
3
02
+2.3%GDP
1H 2017
1.3pts
Country RiskLowest in the
region
Climate phenomena: Coastal ‘El Niño’.
Political noise: Odebrecht case.
3.2%InflationAugust 2017
Government has contemplated an economicreactivation plan focused on the increase of PublicInvestment.
13,600MM USD
Business confidence indicator, over the 12-montheconomy, is at its highest.
71 points
Private investment forecasts suggest it will return topositive figures from 3Q 2017.
0.8%
Peruvian economy will grow 2.2% in 2017, improvingits performance in the upcoming years.
+3.9%GDP 2018
+4.0%GDP 2019
The Central Reserve Bank of Peru has trimmed itsbenchmark interest rate to encourage consumptionand investment.
3.5%
Source: BCRP, BBVA, JP Morgan, MEF
Public Investmentapproved for 2018
MacroeconomicExpectationsCentral Bank Aug17
Benchmarkinterest rate Sep17
Private InvestmentFCAST 4Q 2017
Consumer confidence indicator remains in thepessimistic side for the sixth consecutive month sofar in 2017.
47 points
Perú at a glance
4
Strategic Goals 2017
Become leaders in Omnichannel
experience
Leading CorporateSocial Responsability
brand
1 2
Global Trends
Customer
ProfitabilityFocus on profitability
through a more efficient operation
7
Favorite supermarketbased on consumerresponses/ Improveshopper experience
3
Market Share Leadership
4
Metro MutiformatStrategy
Become one of thebest workplaces in the retail industry
5 6
GLOBAL TRENDS
Omnichannel
01
01E-commerce
Leader at Perú• 60.9% Share
• +80% participation in WONG vs 2016
• The best NPS of the market (Mar17 Arellano Marketing)
1st and only Supermarket…• With 100% Coverage - Lima Metropolitana
• With solution of purchase and couponing – Mobile App
• With Kiosks & “Wong al Auto”
Closer to the customer• Supermarket with more C&C points
• Georeferenced
• Customized Content
Consistency at all points of contact
01E-Commerce Improvements
Metro.pe
Kiosk assisted sales
“Wong al Auto”
Wong App
Corporate Social
Responsability
02
GLOBAL TRENDS
9
RSE 02Employees
CommunitySuppliers Consumers
Environment
Sustainability Report 2016
CUSTOMER
Favorite
Supermarket
03
11
03Customer
BONUS card - % ShareLoyalty Program
+22% +8% +12% -3%
+20% +12% +3% -8%
IdentifiedSales Transactions
AverageTicketCustomers
IdentifiedSales Transactions
AverageTicket Cusotmers
(*) Data from the Last Quarter
Relaunch Bonus Program incorporating new features and benefits:
• Electronic Purse (Mastercard)
• Mobile App
• 2.2 Bn Identified Customers
• Program allows actions aimed at Top Customers:
12
Loyalty Program 03
601k
1.6 Bn
13
03Couponing
PISO DE VENTA APP KIOSCO
• With a reach of up to 85% of Customers and increasing rate of redemption
• BIG DATA Project: unification of database, customer leakage & pricing model, socialmining, 360 customer analysis and machine learning
14
Becoming the Favorite supermarket 03
o Supply Chain Outsourcing 100% nonfood logistics with DINET operator Automatic Replenishment: 70% Food Grocery Suppliers. Goal 100% Oct17
Implementation FMG Audit Availability levels: 97%
o Improving our Product Proposal 59 product development projects under our own brands
during 2017 Succesful launch of 32 projects 1H 17 Going towards 20% of Market Share (3Q 16%, +4ptos vs 1Q
2016) Standardizing brands throughout the 5 Cencosud countries
Market Share
Leadership
CUSTOMER
04
16
Store Expansions & Renovations 04
Wong Asia Wong La Planicie Wong San Miguel
Stores built to the highest standards and latest worldwide supermarket design trends
Larger, more comfortable and more tech-savvy stores
Important Project Bank: 8 new supermarkets and 12 renovations
CUSTOMER
Multiformat
Strategy
05
18
05Multiformat - Stages
S
T
A
N
D
A
R
D
I
Z
E
S
I
M
P
L
I
F
Y
Be at the
DIFFERENT
Shopping
Missions
19
05Express Corner
Implementation Metro Plaza Lima Norte: March2017
On going +5 stores
Implementation Wong San Miguel: July 2017
On going +3 stores
CUSTOMER
Become one of the
best workplaces in the
retail industry
06
21
06#YoVoyPorLaFelicidad (#IGoForHappiness)
1st Place - Retail
1st Place Ethics & Integrity2017
128 initiatives
29 nominees
112 awarded
68% (2012) 80% (2016)
Courses E-learning 10519
More than 15 thousand Beneficiaries (collaborators and relatives)
9783participants
InclusionProgram
“PROFITABILITY”
Focus on profitability
through a more
efficient operation
07
23
07Cost Efficiency Project
22 weeks4 Consultants GEC
1 CFO + 1 CdG10 average tripsper consultant
9 committees withmanagement
+ de 200 specificexpenses
>50 analyzedaccounts
Restructuring of 7 areas
S/. 650 MM in expenses analyzed
24
07
Self Scanning• Implemented at 11
Metro stores• 7% Sales Share• 15% Transactions Share
Self Checkout• Implemented at 1 Wong• 8% Sales Share• 12% Transactions Share.
Self Service Culture
25
07Tikray
Transactional
POS
Business Intelligence
• Transformational Program: transversal to the whole organization of Supermarkets Peru
• The total investment is US$ 30 MM
• 1st stage in progress: Implementation of new ERP system SAP 6.07 Hana, executed by IBM company