presentación de powerpoints2.q4cdn.com/740885614/files/doc_presentations/...source: 1 ipsos global...
TRANSCRIPT
![Page 1: Presentación de PowerPoints2.q4cdn.com/740885614/files/doc_presentations/...Source: 1 IPSOS Global Trends. El mercurio: economía y negocio. June 2017 / 2 CHILE 3D. GFK 2017 / 3 Estudio](https://reader036.vdocuments.us/reader036/viewer/2022081607/5ee30e90ad6a402d666d2b09/html5/thumbnails/1.jpg)
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AGENDA
Industry
Clients
Growth and efficiency
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INDUSTRIA
01
IN CHILESUPERMARKETS
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1,372STORES
2013
12.9 BN USD
1,363STORES
15.6 BN USD
2016
Supermarkets Sales (in BN USD)
and stores growth
Data: 2016 / Average Variation: 2014 to 2016
28%
25%
Is what RETAIL
represents of Chile‘s
GDP
Is the weight of the SUPERMARKETS
INDUSTRY over retail in Chile
Source: INE /Banco Central
Significant Operators
4
SUPERMARKETS
INDUSTRY IN
CHILE
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Source: Nielsen Master Sample/ Cities with more than 30.000 inhabitants
65% PENETRATION OF TOTAL INVOICING120.000 points of sale in the country.
15 %
2,1 %
81,8 %
1.0 %
2016
% STORES
2016
6 %
15 %
14 %
65 %
% ACV (INVOICING)
Traditional
Pharmacies
Other
Supermarkets
SUPERMARKETS IN CHILE
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SHARE M2: 22.9%STORES: 461
SHARE M2: 9.4%
STORES: 62
SHARE M2: 25.8%STORES: 244
SHARE M2: 41.9%
STORES: 366
Source: Cámara Chilena de Comercio
A HIGHLY
COMPETITIVE
MARKET
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21%
Has mobile internet and 88% of them has an
access to Facebook. Internet penetration :
49.2% in 2013 v/s 84.1% in 2016
OF CHILEANS
Has bought through
internet during the last
year 8% of them has
done it for his/her
supermarket shopping.
7 OF EVERY 10 CHILEANS
Source: Estudio Chile 3D. GFK 2017
DIGITAL CHALLENGE AND
OMNICHANNEL BUSINESS
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QUALITY AND SERVICE
48 stores
CONVENIENCE AND CLOSENESS
195 stores
C2/C3 DEABC1
TWO BRANDS
STRATEGY
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CLIENTS
02
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(IPSOS Global Trends. El mercurio: economía y negocio. June 2017)
79%
Social Responsibility
and Sustainability.
Wider selection in general.
Price and
promotions
Comfortable purchase
experience.73% 58%
65%
CONSUMERS MOST
VALUED
CHARACTERISTICS
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71% Of Chileans have changed their way
of spending in order to save.
45%Decreased their
attending to events
out of home.
43%Moved to less
expensive brands.
43%Reduced their clothing
expense.
43%Spends less eating our of
home.
Source: Nielsen Consumer Confidence Study - Q2’17
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A CONSUMER
THAT LOOKS
MORE FOR
OFFERS
32% of Chileans purchase under the
influence of a promotion or offer.
22% declares being under the influence of a
television advertisement.
15% by an internet advertisement.
Promotions activity grows, becoming a sales
growth driver at Supermarkets.
Source: Nielsen a Q2 2017. Estudio Chile 3D. GFK 2017
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TOTAL:
1.541 Sku
Of Chileans declares having
bought own brand products.
Source: Internal Analysis
declares having moved to
less expensive brands.
65%
43%
OWN BRANDS
DIFFERENTIATION AND PRODUCTS
CONVENIENCE
120 suppliers | 260 brands | 24 different origins
EXCLUSIVE IMPORTED
TOTAL: 6578 Sku
A CONSUMER THAT
LOOKS FOR A WIDER
SELECTION
TOTAL: 1600 Sku
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A CONSUMER
CONNECTED TO THE
SOCIETY’S
INTERESTS
67% of individuals prefer brands that
make a positive contribution to society.
Source: 1 IPSOS Global Trends. El mercurio: economía y negocio. June 2017
/ 2 CHILE 3D. GFK 2017 / 3 Estudio Millennials Chilenos. Visión Humana
2017.
28% of Chileans declares to buy
items of brands that care about the
Environment.
49% of Millennials prefer
brands that support social
causes.
1
2
3
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QUALITY
OF LIFE
ENVIRONMENTAL
INNOVATION
SUPPLIERS’
AWARENESS
23 COMMITMENTS WITH SUSTAINABILITY
PILLARS OF
SUSTAINABILITY
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Alliance with Fundación Mi Parque.
Club Jumbito.
We care about the quality of life
of our clients, collaborators and
the community:
We adhere to municipal agreements
eliminating the use of plastic bags.
Alliance with foundations concerned
with food restrictions.
Green points at our stores.
Alliance with Aldea SOS.
+ 8.000 M2 OF GREEN AREAS
+ 9.000 NIÑOS VISITANDO NUESTROS stores
1 MONTH OF FOOD
+ 16 DISTRICTS
+ 1.000 ITEMS
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Restatement of own manufacturing MMPP products.
A wide selection of Free of Products.
Fish and Fruit and Vegetables Certifications.
Food innocuousness audit.
Permanent collaborative work with foundations.
70% of Chileans is interested in a healthy
life.
66% considers having a healthy life.
Source: CHILE3D 2016. GFK - Internal Analysis
A CLIENT THAT
WISHES TO BE
HEALTHIER
ACTIVE PROMOTERS OF
HEALTHY FOOD
Convivir Diabetes Juvenil
Creciendo con
Alergias
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Sports and healthy life
promotion through our
Alliance with TEAM CHILE.
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What do they expect when purchasing over internet?
Source: CHILE3D 2016. GFK
21%OF CHILEANS
PURCHASES
ONLINE
ARE MILLENNIALS
ARE X GENERATION48% simple return
policies
79% lower
prices
58% Speedy
delivery
48% monitoring of the
product status
27%
21%
OMNICHANNEL
CONSUMER
+ DIGITAL
CONSUMER
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We launched our new online store in
every regional capital.
(Iquique. Antofagasta. Calama. Curicó.
Talca. Chillán. Concepción. Valdivia)
New Jumbo.cl page
123 We doubled to 20,400 the SKU Food
items in our Online store (88%)
We increased our Food home
delivery coverage from 42% to 68%
of the national territory.
Coverage achieved in Q2 2017 – Iquique to Puerto Montt
Temuco
Osorno
La Serena
Viña
Los Andes
Talca. Curicó y Chillán
Valdivia
CopiapóNov-2017
Antofagasta
Calama
Iquique
Rancagua
ConcepciónRM
Puerto Montt
El Alba La DehesaLa FloridaLa Reina
PeñalolénEl LlanoMaipú
2017 OMNICHANNELING MILESTONES
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PURCHASE ONLINE
And we send it to your house
PURCHASE ONLINE
And withdraw in your car
PURCHASE AT THE
STORE
And we send it to your house
PURCHASE ONLINE
And we send it to you in less than 90 minutes.
PURCHASE ONLINE
And withdraw your products at your
Jumbo.
PURCHASE OVER THE
TELEPHONE
And we send it to your house
THAT ADAPT TO EVERY NEED
DEVELOPMENT OF DIFFERENT
SERVICES
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We implemented our “90 Minutes” On Demand business model,
currently operating at 11 districts of MR.
Orders
A NEW BUSINESS MODEL
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Permanent programs to
improve work environment
and the safety of our
collaborators.
Implementation of
volunteer activities.
Publication of our Diversity
and Inclusion Policy.
COMMITMENT WITH THE
QUALITY OF LIFE OF
OUR COLLABORATORS
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GROWTH
AND EFFICIENCY
03
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Self
service
Nuevo
centro de
distribución
Centrales
Productivas
Eficiencias en
gastos de
operación
Self
Service
New
Distribution
Center
Productive
Centers
Operational
expense
efficiency
ONE YEAR AGO WE ANNOUNCED
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bakar
Coverage: Direct logistics for
170 stores, from IV to IX region.
Distribution of 16 pre-cooked
refrigerated products.
Plant with 4 production lines. 3
shifts x 24 hours.
BAKERY
CENTER
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27
Process standardization.
Products and quality.
New developments.
Products Branding.
Coverage: From IV to region.
Santa Isabel: 165 stores.
Jumbo: 37 stores.
Products:
Santa Isabel: Cakes and pastry.
Jumbo: Basic cakes (Cream).
PASTRIES
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Coverage: From Arica to Puerto
Montt (I-X region).
Santa Isabel: 195 stores.
Jumbo: 49 stores.
Products:
Santa Isabel: Ground, chopped meat
and steak.
Jumbo: Ground, chopped meat,
steak and portioned fatless pieces.
Simplifying and eliminating processes in the room.
Ensuring product innocuousness and availability.
Products Development. Branding and labeling.
MEAT CENTRAL
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Fruit, Greens, meat and fresh products. Temperatures
0°C, 6°C and 12°C in the different chambers.
Built Area: 30,421 m2
Sorter maximum flow: 90,000 boxes/day
VESPUCIO
DISTRIBUTION
CENTER
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Taking advantage of being a part of Cencosud synergies
78
Decrease of
expenses made
Processes
performed
-12%
MM USD4.8
2017 CENTRALIZED NEGOTIATIONS
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ENERGY
MANAGEMENT
CHANGE OF
TECHNOLOGY
RATE
PILLARS OF
OUR ENERGY
EFFICIENCY
DECREASED ENERGY
CONSUMPTION FROM 2013
TO DATE
ENERGY
EFFICIENCY
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LOW PROFITABILITY
Value Review proposal focused on client:
PROCESSES | STRUCTURE | SELECTION | LAY
OUT
Nº of stores
LOSS DECREASE
- 50 %
- 21 %
- 47 %
0 %
2015 2016 2017January - June
2015 2016 2017January - June
STORE
PLAN
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2017 Installed capacity
15 stores
12 stores
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