Prepared for Nutreco

Stefan Piekosz Executive Director, Marketing Support

End-user engagement

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$6.5 billion

2014 R&D EXPENSE

Worldwide Sales $42.2 billion

Pharmaceutical Sales $36 billion

Animal Health Sales $3.5 billion

Consumer Care Sales $1.5 billion

Other Revenues $1.2 billion

2014 REVENUES

Pharmaceuticals, Vaccines, Biologics and Animal Health BUSINESSES

Kenilworth, New Jersey, USA HEADQUARTERS

Approximately 70,000 (as of December 31, 2014) EMPLOYEES

Merck & Co., Inc. remains the name of the publicly traded company. It also is the formal

legal entity name of our holding company, which has operating companies under it,

including Intervet Inc., Merck & Co. Inc.'s Animal Health company.

LEGAL ENTITY NAME

The Company is known as Merck in the United States and Canada.

Everywhere else, we are known as MSD.

TRADE NAME

MSD: Key Company Facts

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MSD: Business Areas of Focus

Major Therapeutic Areas

•Cardiovascular

•Diabetes & obesity

•Infectious disease

•Neurosciences & ophthalmology

•Oncology

•Respiratory & immunology

•Vaccine-preventable diseases

•Women’s health & endocrine

PRESCRIPTION PHARMACEUTICALS

& VACCINES

• Ruminants

• Poultry

• Companion animal

• Aquaculture

• Swine

ANIMAL HEALTH

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MSD Animal Health

– Pharmaceuticals and vaccines

– Species categories: ruminants, poultry, swine, aquatic, and companion animals

– Broad product range: vaccines, anti-parasitics, anti-infectives, reproduction management, pharmaceutical specialties, and innovative animal health programs, such as pet recovery

– Offices in more than 50 countries, marketing activities in more than 140 countries

– Operating dedicated animal health manufacturing and research & development sites around the world

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Leading MSD Animal Health brands

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Product branded websites

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Disease websites

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Pet owner advice

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Pet owner portals

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Pet community portals

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Lateral thinking

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Mobile apps

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Facebook

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YouTube

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Ask

Find

Explore

Comment

Buy

Use

Compare

Engage/

share Listen/respond

Talk

Connect

Collaborate

Energize

Spark

advocacy Reach

Build

Customer view of the digital ecosystem

Customers are not

looking for you, they

are looking to solve

their problem and get

engagement.

Interactions are no longer

linear and no longer on a

single owned platform.

Spain

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Integrating along the whole customer journey

Brazil

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USA

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TV commercial

Pet owner portal

USA social engagement

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Australia

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MCM program management system

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Webinar SFA- Veeva Print eDetailing

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Invitation & registration

emails

Login to identify

attendee in Salesforce

Reporting, field tools &

follow-up

Communication Flow

Illustrative example

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Marketing

team

segments

customer list

based on

available data

If address data exists, send

invitation via direct mail

If e-mail data exists,

send webinar invite

Vet attends

webinar

Vet receives

follow up emails

Sales Rep

follows up

Note in

Veeva CRM

Vet registers

for webinar

Note in

Veeva CRM

Direct to producer

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Producer portals

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Producer portals

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DairyCare365

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Chameleon: supporting retailer’s business

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Chameleon: print, SMS and e-mail

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Partnering with on-line pharmacies

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