BrandFormance MediaPremium Representation in Jordan

Who we are

A Digital Media Reseller operating in MENA with focus on Jordan and Levant.

BrandFormance is a multiscreen advertising house focusing on technology empowered communication and media solutions.

Our main operation and focus is in Jordan and Levant with coverage to MENA region in certain services.

Who we are • Social Media Management

• Performance Marketing

• Content and Social Marketing

Social

• Technical Enablement

• Programmatic Advertising

• Rich Media

• AdServing

Tech

• Premium Representation

• Multiscreen Advertising

Media

BrandFormance Media

Operating in Jordan

8 premium portals

Total of 3.5 Million UUs (after removing duplication)

30M+

1M female users

More than 2M family care takers

2 M+ youth

Premium Placements and Rich Media

BrandFormance Media

Why BrandFormance

• 3rd party verification

• 3rd party reporting

• Credible websites

• Original content

Credibility

• Multiscreen executions

• Engaging solutions

• Latest's advertising technologies

Technology

• Widest reach in jordan

• More than 3.5M UUs

• More than 30M PVs per month

Scale

Why BrandFormance | Credibility

3rd party verification

3rd party reporting

Credible websites

Original content

All websites are filtered to have original content

All websites are tracked with Effective Measure

All rich media execution are provided with 3rd

party reports

Why BrandFormance | Technology

Multiscreen executions

Latest's advertising

technologies

Rich Media Advertising

Technology layer for Rich Media executions

All Rich media executions are multi-screen friendly

Full utilization of screens

Why BrandFormance - Scale

1.5M+ Family care takers

70% Females (mothers)

Reaches to main purchase decision makers for:

Autos

Home Appliance

Real Estate

FMCGs

Saving Accounts

Travel

Main Portals (for content association with brand):

3a2ilati (80%)

Atyab Tabkha (75%)

Why BrandFormance - Scale

2M+ Female reach

60% between the ages 25-45

Reaches to main purchase decision makers for: Beauty products

Feminine products

Small Cars

Fashion

Luxury Goods

Main Portals (for content association with brand): Yasmina (80%)

Why BrandFormance - Scale

2M+ youth reach (under 24 years of age)

60% males

Mainly interested in: Sports

Fashion

Trends

Reaches to main purchase decision makers for: Telco offers

Small Cars

Fashion

Events

Entertainment

Main Portals (for content association with brand): Mazyun (35%)

Mashaheeri (60%)

Why BrandFormance - Scale

2.5M+ professionals or working force reach

65% males

Reaches to main purchase decision makers for: Automotive

Banking solutions & Loans

Luxury Goods

Hi speed internet

Business travel

Business services/products (B2B)

Has the highest purchase power

Quick eye attraction is required

BrandFormance MediaOur Websites

850k UUs

Over 5M Pageviews

65% male

40% above 35

Display –Sawaleif

160k UUs

Ranked 5th in Style & Fashion Category

92% Females

75% below 30 years old

35% Working women

25% Household income more than $1,000

Display -Yasmina

500k UUs

Ranked 1st in Family Care Category

91% Females

55% from 25-45

90% parents

55% Household income more than $1,500

Display – 3a2ilati

220k UUs

Ranked 3rd in Family Care Category

92% Females

55% 35+ years old

52% housewives

25% Household income between $500-1500

Display –Atyab Tabkha

127k UUs

60% Males

80% below 24 years old

50% students

Display - Mashaheeri

95k UUs

90% Males

40% above 24 years old

Sports and Cars main topics

Display - Mazyun

150k UUs

1M Pageviews

70% male

55% above 30

30% Household income above 5k USD

80% married with kids

Display –Huffington Post

BrandFormance MediaOur Executions and placements

Leadboard 728x90

MPU 300x250

BillBoard 970x250

Mobile Leaderboard 320x50

Sky 120x600

All allow expandable option(s)

All can expand into Video

Regular Ads | DisplayLeaderboard 728x90

MPU 300x250

Video-based

Full screen takeover

Responsive video

Auto play

View/play based reporting

Assets needed Video MP4

Rich Media| Video Invasion

Video-based

Full screen takeover after user initiation (peel)

Responsive video

View/play based reporting

Assets needed Video MP4

Logo

BG Color

Rich Media| Video Peel

HTML based (full webpage)

Full screen push

One main message/Page

Can include teaser/ floating element

Auto initiated

Suitable for: Product launch (one product) Main message promotion Photo gallery promotion Enrolment form

Assets needed AI files for the main message with all elements

layered Floating element/teaser Storyboard of the entrance (if any)

Rich Media| Sidekick

HTML based (full webpage)

Full screen flip

One main message/Page

Can include teaser/ floating element

Auto initiated

Suitable for: Product launch (one product) Main message promotion Car Launch Experience reveal

Assets needed AI files for the main message with all elements

layered Floating element/teaser Storyboard of the entrance (if any)

Rich Media| Flip

HTML based (full webpage)

Full screen push

Multi-message/page

Auto initiated

Can carry several messages with call to action to each

Each section can include video or HTML element(s)

Can include forms

Suitable for: Product launch (multiple products)

Photo gallery promotion

Enrolment form

Selection/product range promotion

Assets needed AI file for each message with all elements layered

Background image/color

Navigation buttons/icons

Multiple call-to-action buttons

Rich Media| StoryBoard

HTML Placeholder

Copy headline for the below message

HTML based (full webpage)

Full screen reveal

Multiple message through a full website reveal

Auto initiated

Suitable for: Product launch /reveal

Main message promotion

Assets needed AI files for the main message with all

elements layered

Rich Media| Page Reveal

Audience Targeting Rich media

Where science meets Art

Audience Targeting | Implementation

Ap

pli

cati

on

s

App A App B App C App D App E App F

We

bsi

tes

Website A Website B Website C Website D Website E Website F

Collective Audience Profile (Target Audience) CPMSpot

Audience Targeting

Lo

cati

on • North Amman

• South Amman

• East Amman

• Center Amman

• Marj Al Hamam

• Mecca Street

• Abdoun

• Dabouq

• Zarqa

• Irbed

• Aqaba

Beh

avio

r • Fashion Lovers

• Business People

• Cooking & Food

• Family Care Takers

• Mothers

• Students

• Travelers

• Sports Fans

• Car lovers

De

mo

gra

ph

ics • Youth

• Students

• Parents

• Men

• Females

• professionals

Pre-set Audience Groups

BrandFormance MediaMobile Offering

In Partnership with:

Mobile Advertising

Specific reach

Pinpointed user

Local/geographically reach

High attention

What can it offer

Mobile Advertising

Location/Area

Behavior

Contextual Demographics

Targeting Options

Mobile Advertising

Using Location to Define Real-World Audiences in the Middle East

our industry-leading IP database collates location behavior (historic and live) from millions of IP addresses globally. This data adds audience insight and scale, enabling intelligent targeting.

Targeting Technology

Mobile Advertising

Executions

Regular Ads Rich Media Ads

BrandFormance MediaRate Card

Portal Based Targeting - CPM

Portal/Execution

Display Rich media

Regular BillBoardVideo Invasion

Video PeelSidekick

FlipStoryboardPage Reveal

Custom

Sawaleif JD 5 JD 8 JD 12 JD 15 JD 20 JD 25

3a2ilati JD 12 JD 20 JD 25 JD 30 JD 35 JD 45

Atyab Tabkha JD 12 JD 20 JD 25 JD 30 JD 35 JD 45

Mazyun JD 12 JD 20 JD 25 JD 30 JD 35 JD 45

Mashaheeri JD 14 JD 25 JD 30 JD 35 JD 40 JD 50

Yasmina JD 14 JD 25 JD 30 JD 35 JD 40 JD 50

Huffington Post JD 20 JD 30 N/A N/A N/A N/A

Minimum BO JD 2,000 for Rich Media

Development Cost included for Rich Media

Ad Serving Cost included for Rich Media

Premium JD 1 CPM for Audience reporting

• Regular Banner means a combination of MPU, Leaderboard, SKY, and Mobile Leaderboard• Expandable adds 50% on regular banner cost• All above prices in CPM

Audience Based Targeting - CPM

Targeting

Display Rich media

Regular BillBoardVideo InvasionVideo Peel

SidekickFlip

StoryboardPage Reveal

Custom

No Targeting (RON)JD 2.5 JD 4 JD 7.5 JD 10 JD 15 JD 20

AgeGenderTime/Day

JD 3.4 JD 5 JD 10 JD 15 JD 20 JD 25

Behavioral ORLocation

JD 5 D 7.5 JD 15 JD 20 JD 25 JD 30

Location-based behaviorJD 10 JD 15 JD 20 JD 30 JD 35 JD 45

• Regular Banner means a combination of MPU, Leaderboard, SKY, and Mobile Leaderboard• Expandable adds 50% on regular banner cost• All above prices in CPM• Audience targeting runs on BrandFormance Network including websites not mentioned in this Rate Card• BrandFormance Network is subject to addition and deletion of website(s) without prior notice to advertiser

Minimum BO JD 2,000 for Rich Media

Development Cost included for Rich Media

Ad Serving Cost included for Rich Media

Premium JD 1 CPM for Audience reporting

Minimum BO JD 5,000 for Location-Based Behavior

Audience Based Targeting – Spots (location)

Area/Execution Reach

Display Rich media

Regular BillBoardVideo Invasion

Video PeelSidekick

FlipStoryboardPage Reveal

Custom

North Amman 600 k JD 2,250 JD 3,000 JD 4,000 JD 5,000 JD 6,000 JD 8,000

South Amman 450 k JD 1,750 JD 2,250 JD 3,000 JD 4,000 JD 5,000 JD 7,000

East Amman 900 k JD 3,500 JD 4,250 JD 5,000 JD 6,000 JD 7,000 JD 9,000

Center Amman 220 k JD 750 JD 1,250 JD 2,000 JD 3,000 JD 4,000 JD 6,000

Marj Al Hamam 310 k JD 1,250 JD 1,750 JD 2,500 JD 3,000 JD 4,000 JD 6,000

Mecca Street 480 k JD 1,750 JD 2,250 JD 3,000 JD 4,000 JD 5,000 JD 7,000

Abdoun 300 k JD 1,250 JD 1,750 JD 2,500 JD 3,000 JD 4,000 JD 6,000

Dabouq 150 k JD 500 JD 750 JD 1,500 JD 2,500 JD 3,500 JD 5,000

Zarqa 450 k JD 1,750 JD 2,250 JD 3,000 JD 4,000 JD 5,000 JD 7,000

Irbed 600 k JD 2,250 JD 3,000 JD 4,000 JD 5,000 JD 6,000 JD 8,000

Aqaba 120 k JD 400 JD 600 JD 1,200 JD 2,000 JD 2,500 JD 4,000

• Location targeting includes both desktop and mobile traffic through 4G and WiFi location services• Regular Banner means a combination of MPU, Leaderboard, SKY, and Mobile Leaderboard• Expandable adds 50% on regular banner cost• All above prices in weekly spot• Audience targeting runs on BrandFormance Network including websites not mentioned in this Rate Card• BrandFormance Network is subject to addition and deletion of website(s) without prior notice to advertiser

Minimum BO JD 2,000 for Rich Media

Development Cost included for Rich Media

Ad Serving Cost included for Rich Media

Premium JD 1 CPM for Audience reporting

Prices in Weekly Spots across Network

Some users are duplicated between areas due to daily trip(s) and/or intersection in radios targeting

Mobile Advertising- CPM

Targeting Regular CPM Regular CPC Full Page Overlay Full Rich Media

No Targeting (RON)JD 2.0 JD 0.5 JD 5.0 JD 7.5

AgeGenderTime/Day

JD 3.0 JD 0.75 JD 7.5 JD 10.0

Behavioral ORLocation

JD 5.0 JD 1.0 JD 10.0 JD 12.5

Location-based behaviorJD 7.5 N/A JD 12.5 JD 17.5

App Targeting (subject to availability)

JD 7.5 N/A JD 12.5 JD 17.5

• Regular Banner means a combination of Mobile LB and Footer• List of apps can be provided upon requests• Apps might change without prior notice unless a campaign is booked in “App Targeting”

Minimum BO JD 2,000 for Overlay

Development Cost included for Rich Media

Minimum BO JD 3,000 for Full Rich Media

Thank You