doctoratwork mediakit 25.06.2013

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135 000 physicians 8/20 world’s top pharma as clients Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | [email protected]

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135,000 physicians

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Page 1: DoctorAtWork Mediakit 25.06.2013

135 000 physicians 8/20 world’s top pharma as clients

Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | [email protected]

Page 2: DoctorAtWork Mediakit 25.06.2013

#1 in the world

verified Russian-speaking physicians

135 000

100 000 of them – from Russia 12 000 – from Ukraine

every 7 seconds

new login

every 35 seconds

new clinical material

every 7 minutes

new member

10 000 iPhone & Android mobile apps installs

World’s #1

among social networks of physicians on a daily audience

(Alexa.com)

Page 3: DoctorAtWork Mediakit 25.06.2013

#1 in Russia

Social networks of physicians

135 000 total verified (100 000 from Russia)

Amount of users (Self-declared / Synovate Comcon estimate)

50 000

79 000 5 400

500

35 000 300

66 000 2 900

Clinical materials (monthly)

40 000 150

22 000

13,7% of Physicians Online in Russia (Synovate Comcon)

5,8%

4,2%

3,8%

3,0%

<3%

Source: Synovate Comcon Healthcare MEDI-Q “General practitioners’ opinions” November 2012

Page 4: DoctorAtWork Mediakit 25.06.2013

We provide full range of:

legal quick deeply targeted

secured cheap

communications with verified physicians

E-rep Surveys E-detailing Medcampus.ru Smartpharma.ru

pharma ↔ doctor

Page 5: DoctorAtWork Mediakit 25.06.2013

e-detailing

Feel free to apply for complimentary trial access.

Build Rapid Awareness - Targeted Media (Banners, Branded Pages, Online Leads) - Custom Emails & SMS - Notifications via Mobile Apps

Engage & Educate - Surveys and Online Panels - Contests & Quizzes - Webinars, Educational Videos

Drive Adoption - Closed Groups of Physicians (Editorial & Brand Content)

Page 6: DoctorAtWork Mediakit 25.06.2013

surveys

- Only verified physicians - Flexible, deep and easily tuned targeting - Unprecedentedly broad coverage of the whole Russia

We are #1 online panel of physicians in Russia Every day we conduct 2-3 surveys for world's top research agencies.

Feel free to apply for complimentary trial access.

- Significantly faster than traditional offline surveys - Launch within one business hour - Reduction of costs

Page 7: DoctorAtWork Mediakit 25.06.2013

e-rep

Affect the opinions of doctors in the regions where you lack of medical representatives.

Peer-to-peer connections with selected physicians via secured chat.

Feel free to apply for complimentary trial access.

Broaden coverage of physicians

Page 8: DoctorAtWork Mediakit 25.06.2013

70,000+ students

Educate and involve future doctors:

Social network of 70,000+ Russian-speaking medical students.

Feel free to apply for complimentary trial access.

Reach 80% of Russian future doctors

- Targeted Media (Banners, Branded Pages, Online Leads) - Custom Emails & SMS - Contests & Quizzes - Webinars, Educational Videos

Page 9: DoctorAtWork Mediakit 25.06.2013

100% legal

E-detailing Surveys E-rep Payments to physicians

Law on Advertising Fully compliant Fully compliant Fully compliant Fully compliant

Law on Circulation of

Medicines Fully compliant Fully compliant Fully compliant Fully compliant

Law on the Basis of

Healthcare Protection Fully compliant Fully compliant Fully compliant Fully compliant

Law on Protection of

Personal Information Fully compliant Fully compliant Fully compliant Fully compliant

Tax Code Fully compliant Fully compliant Fully compliant Fully compliant