PRELIMS Answers

1A*

• Consulting firm Mckinsey & Co was given a task to work on a turnaround strategy for this unit, while advertising company Ogilvy and Mather had been commissioned to create a new logo and provide branding support. The project was named as ‘Project Arrow’? which unit?

• Ans : Indian Post

2A

• Biggest company in terms of revenue as well as net profit?

• Ans : Exxon Mobil (Revenue of 477 Bn USD and net profit of 45.2 Bn USD)

3A

• Inventor of Mouse (Graphical user interface)

• ANS : XEROX

4A

• After hearing of ______'s death, Edberg said: "If he hadn't lived, Michael and I might still be out there playing.

• James Van Allen – creator of the Tie-Breaker

• In one of the Wimbledon semi-finals, Stefan Edberg lost to Michael Stich 

4-6, 7-6 (7-5), 7-6 (7-5), 7-6 (7-2). 

5A

• This famous business personality earned money by repairing toy trains when he was at 13. His father escaped from the British Police in 1920 and landed in USA with $20 in his pocket and later married an American school teacher and settled in Philadelphia. His corporate headquarters is known as "The Mountain". Identify him?

• ANS : Amar G. Bose (Bose Corporation)

6A*

• The original of this was developed after a worker at Rowntree’s factory in York put a suggestion in the suggestion box for a snack that a ‘man could have in his lunch box for work’. It was launched in September 1935 in the UK as Rowntree’s Chocolate Crisp. It was later renamed in 1937 to a brand that we are all familiar with. What?

• Kit Kat

7A

• Nokia, Ericsson and Motorola in conjunction with Psion created a Symbian OS for cell phones to thwart MS Windows CE operating systems.

• Symbian OS was in the lines of Psion’s OS.

8A

• Gururaj Deshpande is an Indian American businessman and co-founder and chairman of Sycamore Networks.

• Brother in law of?

• NRN Murthy

9A

• Shekhar Kapoor's 'Bandit Queen' used an innovative marketing strategy for the first time in India to woo a certain section of the audience. Later the same strategy was followed during the screening of ‘Kamasutra'?

• Separate shows for women.

10A

• China regulates internet access very tightly, in fact occasionally, sites like blogspot have been banned. What creative term has been coined by Chinese IT guys to describe this access control?

• The great firewall of china

11A

• In 1999, AT&T wanted to increase its public awareness. So, their advertising consultants came up with an idea to place their product into a TV programme. What idea and which programme?

• The phone-a-friend in "Who wants to be a millionaire"

12A

• Which brand was originally a vision of Tribhuvandas Kishibhai Patel

• Amul  • Founder of the Kaira District Co-operative

Milk Producers' Union in 1946, and later the Amul co-operative movement in Anand, Gujarat, India.

13A

• Tetrapak

14A*

• This brand of clothing describes generational differences between Babby boomers and their parents

• GAP

15A

• First Indian state to implement mass internet connectivity in 12000 panchayats?

• Gujarat

16A*

• The Walt Disney Company bought Pixar in 2006 from Steve Jobs, CEO of Apple

• Pixar started in 1979 as the Graphics Group, a part of the Computer Division of  Lucasfilms

17A

• Who said- ‘99% of advertising does Not work?’

• David Ogilvy

18A

Parody of Wikipedia

( Try searching Indian Institute of Technology in uncyclopedia)

19A

• What do you call a stock market that is neither bearish nor bullish?

• Chicken market

20A

• CEO Larry Young stated that his company would offer a free X to everyone in America through an online coupon download from the company website if Y was released in 2008

• X – Dr. Pepper• Y – ‘Chinese Democracy’ by Guns N’

Roses

21A

• ‘Hold everything’ is a tagline of

• Apple Ipod Classic