Practise Language Analysis Feedback

Check Your Work

• Did you use ‘quotation marks’ for quotes and titles?

• Did you always use capital letters for titles and the start of sentences?

• Omission – lots of words and letters missing!

• Try to write in the present tense

Check Your Work

Did you use contractions?It’s, doesn’t, hasn’t, wasn’t, they’re, I’d, you’d, they’d, haven’t, isn’t, would’ve, shouldn’t, couldn’t, let’s, that’s, what’s, how’d, where’s, aren’t, I’m, you’re, we’re, weren’t, etc...

Apostrophes

Ask yourself: does it belong to it? ‘The author’s main contention...’

Does the contention belong to the author? Yes, so we use an apostrophe

Apostrophes

Ask yourself: does it belong to it?

‘Numerous rhetorical question’s are used throughout the text...’ Do the rhetorical questions belong to the numerous? No, so we just add an s to question to make it more than one rhetorical question

If the word already ends in s add an apostrophe to the end of the s. Princess – one princessPrincess’ – more than one princess or belonging to the princess

EXCEPT its

Its – belongs to it It’s – short for it is

‘It’s a sad day when you can’t walk down the street at night without being afraid.’ Does walking down the street at night belong to the sad day? No. In this example, it’s is short for it is a sad day...

‘Its purpose is to persuade readers that...’Is its short for it is?‘It is purpose is to persuade readers that...’Does this make sense? No, so there is no apostrophe.

Weak Words

In doing this, it may make the viewer remember the title without the reader even knowing it.

Other weak words include: might, could, perhaps, maybe etc...

Replacing Weak Words

Strong words: is, was, are, did, can, will, have etc...

Check your work: Can you replace a weak word with a stronger one?

Repetition

There are many different persuasive techniques used throughout this advertisement, and they weave in perfectly together to create a perfect advertisement for selling a hybrid car.

Spelling – Homophones & Homonyms

In addition, both techniques combine together to give the attended effect.

Having some sought of humour in your advertisement makes listeners and viewers become more involved.

REMEMBER YOUR DICTIONARY!!

Subject/Verb Agreement

The images that was added into the ad looks like one of the famous games in the world ‘Mario’.

Techniques such as imagery and colour has a visual effect on the audience by...

A range of ideas a women dreams of in a small car

Subject/Verb Agreement

On the 7th April 2011, in Marie Claire’s magazine, Honda promote their new and improved hybrid, Honda Insight.

Readers of Marie Claire magazine who has seen the ad can recognise the cartoon style background in which the stylish car; the centrepiece of the ad, is placed in.

?? Sense ??

The slogan in this advertisement was used in a rhetorical question. Using a rhetorical question will intend the audience more.

Using irony helps support the use of humour in the paragraph. It can also help the listeners have a logic statement.

?? Sense ??

You know what you are talking about, but is your meaning clear the reader?Don’t try to sound fancy - use plain, clear languageWhile proofreading, ask yourself:

• Does this sentence make sense?• Is my meaning clear?• Is there a simpler way I could say this?

Writing Style

Therefore in my opinion I think that it is very persuasive from all the persuasive techniques and the image it shows.

It is advertised in Marie Claire magazine for women who are into fashion, cars and materialistic things.How else could you write these to sound more formal?

Writing Style

...the statistics attracts readers attention as petrol prices is going up and who wouldn’t want a car that runs less fuel?

The positive tone makes readers believe that by buying this car they are doing their bit to help save the environment and what makes people happier than knowing you’re doing something good?

How could you write this as a statement rather than a question?

Fragments

They use it to add credibility to their product and to convince people that it is a better.

The idea that an Eco friendly hybrid car that really is a ‘breath of fresh air’ without having to be eating ‘lentils and wearing sandals’ ‘to want to drive more efficiently.’How could you write these into complete sentences?

Sentence Length

The Honda Insight is represented to be an environmentally-friendly car and the ad appealed to ones desire to protect the environment and by convincing the viewer to buy the car makes them feel like they’re doing their bit for the environment.

How could you use punctuation to make this easier to read?

Elements of the Introduction

Honda aims to convince the audience that the new line of hybrids is the most environmentally friendly car. It targets all women, but in particular, employed women who are driven by materialistic goods. The colourful and appealing image provides an informative yet persuasive tone for readers.

What are the elements that should be included in your introduction?

Explaining the EffectsAssume the author consciously and purposely chose every technique they used.For example: they thought to themselves, I’m going to use a rhetorical question here because.... (finish the sentence)

Imagine you are talking to the author. Ask them why they chose a particular technique. For example: ‘What were you hoping to achieve by using the opinion of Dr. Phill?’

‘Dr. Phill is a well known psychology expert who is endorsed by Oprah and has his own TV show. Because of this, people respect Dr. Phill and his opinions. Because he is on TV, they feel as though they ‘know’ him, so it helps me to gain the reader’s trust. I want my audience to think to themselves ‘If Dr. Phill agrees, then it must be true, so I agree too.’

Try using this sort of sentence structure in your essay to help you get it right: The author uses.....because it encourages readers to feel/think... and therefore be more inclined to agree ....

Explaining the Effects

The author of Swansong for a Passing Pedestrian uses emotive language to evoke strong feelings of sympathy in the audience. This is effective in persuading readers because when the audience identifies with or feels sorry for victims of drink driving accidents, they are inclined to agree with the author’s contention that drink driving has devastating consequences and should not be tolerated.

Big for...• Essay structure• Vocab – dispels, preconceptions, subconsciously• Identification of tone – boastful, enthusiastic• Attempts at editing• Explaining the Mario game reference• Use of metalanguage – rhetorical questions,

rhyme, loaded language, alliteration, statistics, appeal to the hip-pocket nerve, symbolism, imagery, emotional appeal, connotations

Big for...The repetition of the text, colours and game-like theme creates rhythm in the way it is read...

The logo is written in red; a colour that represents energy, strength and power and which support the claim that the Honda Insight embodies these elements for drivers.

Big for...The slogan for Honda is written in white; a colour that is considered to be the colour of perfection and which is used to suggest simplicity in this high-tech product.

The bright blue sky is a sign of calmness, inspiration and openness, whereas, the green grass is a sign of wealth, nature, the new and the fresh.

Big for.......the two circles on the plant are eyes watching

the Honda hybrid driving past, suggesting that the Insight is an ‘eye catcher’ whilst on the road.