pr tools sesi 15
DESCRIPTION
PR Tools Sesi 15TRANSCRIPT
Public relations techniques
Public relations techniques
Media relations
Media conferences
Media releases
Email pitching
Media kits
Media interview training
Articles and features
One-to-one briefings
Interviews
Background briefings/materials
Site tours
Photography
Video news releases
Blogs and other social media
Website
Corporate hospitality
Advertising (PR led)
Corporate
Product
Advertorials
Direct mail (PR led)
Annual report
Brochures/leaflets
Customer reports
External newsletters
General literature
Multi-media material
Email marketing/messaging to customers and members
Exhibitions
Trade and public
Literature
Product sampling
Demonstrations
Multi-media
Media relations
Display stands
Conferences
Multi-media
Literature
Hospitality
Sponsorship
Database marketing
Speeches
Community relations
Direct involvement
Charity support
Direct mail
Media relations
Blogging and social media
Displays
Brochures/leaflets
Reports
Photographs
Community projects
Special events
Annual general meetings
Special general meetings
Special occasions
Presentations
Corporate events
External speeches and presentations
Social events
Festivals
Database marketing
Publicity
Promotions
Street theatre
Customer relations
Media relations
Advertising
Website management
Exhibitions
Retail outlets
Sponsorship
Corporate hospitality
Product literature
Product demonstrations
Site visits
Newsletters
Briefings of major customers
Blogging and social media
Viral marketing
Employee communication
Communication coaching of managers
Induction and onboarding programs
Annual report to employees
Videos
Newsletters
Noticeboards
Teleconferences
Conferences and seminars
Blogging and other social media
Wikis
Voicemail
Intranet
Website
Staff meetings
Presentations to staff
Speeches
Town hall meetings
ipod broadcasts
Employee recognition activities
Social club activities
Staff drinks after work
Open days
Posters
Corporate identity
Design of logo, font, colours etc
Corporate style manual
Implementation stationery, signage, office layout and dcor
Photographic style used in promotional material
Corporate gifts
Trademarks and intellectual property
Sponsorship giving
Corporate
PR-led marketing
Worthy causes
Donations
Sponsorship policy
Leveraging activities
Sponsorship seeking
Sponsorship planning
Sponsorship policy
Marketing plan
Proposals
Publicity plan
Sponsorship management
Sponsorship renewal strategy
Lobbying/government relations
Media relations
One-to-one briefings
Group briefings
Preparation of briefing material
White papers
Involvement in industry association lobbying
Videos
Literature
Hospitality
CDs
Crisis communication
Planning Updating contact lists
Reviewing contact technologyImplementation
Simulations
Counselling
Internal counselling of management and other employees
External counselling of clients, customers, stakeholders
Financial/investor relations
Annual reports and interim reports
Briefing materials
Multi-media presentations including PowerPoint
Teleconferences to make corporate announcements
Newsletters to shareholders, staff etc
One-to-one briefings
Group briefings of analysts, stockbrokers, bankers, fund managers etc
Media relations
Backgrounders
Product literature, eg brochures etc
Corporate advertising and promotional activity
Site tours
Speeches
Email messaging
Hospitality
Internet
Extranet
Employee conferences
Memberships
Membership of industry associations to influence
Membership of professional associations to influence
Outsourcing
PR consultancy appointment and supervision
Freelance writers
Freelance graphic designers
Freelance multi-media
Freelance photographers
Research and measurement
Media monitoring and analysis
Desktop analysis
Communication audits
Interviews, questionnaires, surveys
Focus groups
Evaluation techniques