7 [free] tools for the pr pro
TRANSCRIPT
7 [Free] Tools for the PR Pro
PRSA San Francisco – June 18, 2015 – Jessica Airey
@jessicaairey - [email protected] - jessicaaireypr.com
Link to StoryStorify
Use Storify for…
Event recaps – Aggregate tweets, Facebook posts, photos, videos, text and more to create interactive slideshows
Twitter chats – Use the hashtag to pull all of the tweets in a conversation into one place
Trend coverage – Compile a story with different perspectives on news items or create a relevant narrative
Campaigns – Represent how people are interacting with a brand visually
Use Piktochart for…
Blog posts – Spice up your corporate blog by making data-heavy content visually interesting
Pitching a reporter – More and more journalists are open and eager to receive content that will engage readers and supplement their story; just make sure to leave branding to a minimum and attribute appropriately
Client presentations – Add a little extra value to your client’s next monthly report by using an infographic instead of a PowerPoint or document
Tip: less is more! Don’t overcrowd your template with too much text or content
Use Compete for…
Measuring coverage impact – Find out how many impressions your article or mention received based on the number of unique monthly visitors and their readership
Outreach prioritization – Analyze and compare target outlets to determine which has a higher value based on your brand/client’s goals
Discovering competition – Look for similar news sites or blogs that may be interested in the same story
Use Conspire for…
Networking – Find out how you are directly and indirectly connected to the people you are trying to reach and who you should ask for an introduction
Media outreach– Robust profiles include contact information you can use for more focused targeting to build super-tailored media lists
Business development – Cultivate relationships based on the ones that you already have
Staying in touch – Maintain existing relationships by using the weekly report card as a reminder to proactively engage
Use Crystal for…
Cold pitching – Tailor your emails with tips based on your target’s social profile and interactions online; just don’t go overboard and take each piece with a grain of salt
Improving interactions – If you find you have a hard time working well with a colleague, try a different way of communicating based on their passions and preferences
Work style and social analysis – Do a self-evaluation to find out how you may be coming across via your social networks and digital profile, then identify possible strengths, weaknesses and ways to develop
Daily Reads & Resources
Scan through the Skimm for your morning dose of news and trends
www.theskimm.com
Peruse HAROs for proactive opportunities and to see what reporters are working on
www.helpareporterout.com
Thank you!
Website: www.jessicaaireypr.com
Email: [email protected]
Twitter: @jessicaairey
LinkedIn: Jessica Airey
Questions? Comments? Get in touch: