How effective is the combination of your main

product and ancillary texts?

To make the combination of an artists music video, digi pack, and website effective there needs to be a connection through brand identity. I researched brand identity and received knowledge on how it can be portrayed. I found that Coldplay’s brand identity is the use of bold colours in every media product.

Coldplay’s music video Coldplay’s digi pack Coldplay’s website

Coldplay is a good example of brand identity as we can see they all link together through bold colours and abstract images. The brand identity helps the audience understand what the band is about and they will notice their brand straight away through the connection.

I didn’t realise the brand identity until I got the majority of the music video completed. As I started the digi pack planning before I finished the music video to save time I realised how much footage from the forest I actually used within the music video.

I therefore decided to take images in the same location to create a brand identity.

My media products were created through using brand identity combined with something new for each product to keep the audience interested. The slight difference between the three products show the variation of the artist so he appeals to a wider audience.

The main product I created first had the initial thought of alternative rock behind it. By creating the music video the way I did, I had to use the motif’s and develop on them to create the ancillary texts.

When editing the images I found that black and white would look effective on the digi pack, this is when I tried including black and white in the brand identity also. As I use a lot of black and white footage within the music video, I was able to use the same effects on the digi pack to create a connection.

I used an image of the flowers as the inside pages of the digi pack in black and white with the one flower in the original colour (green) which connects with the music video as it is set in the natural location using black and white with natural colours.

The front cover is set in the location of the music video with natural leaves behind as the background of the close up image. I edited the image so it links with the two ways of brand identity through natural, and black and white. The location is natural whilst I edited the image in black and white with the artist in original colour to stand out.

The back cover of the digi pack is a very interesting image which I personally find a really nice image. The image connects with the rest of the digi pack and the music video with the darkness yet holding its own through the orange lighting from the flame.

Although I haven’t used any orange so far, I found that the colouring gave the media products something new yet keeping connection with the other texts.

When it came to constructing the website I found it easy to decide on a colour scheme from the brand identity which flowed throughout the other two texts. I used black and white as a connection between the three texts, with using images taken in the location of the music video. Also I used the back cover image from the digi pack as an image on the website but edited it to black and white so everything connects together. I used a close up image of the orange tutu netting and edited it so I carried the connection between the digi pack and website through the orange colour.

The colouration connection is a strong link between the three media products and is easily noticeable by the audience.

I am happy for them to stand as three independent texts yet the links are what make them connect and become a set of media products representing the artist Alex Steel.

These media products are all unique in their own way yet are connected through little details that your eye will pick up on and realise the connection between the three texts.