powerpoint presentation q2...category views among consumers, dealers, and finance & insurance...
TRANSCRIPT
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2017 Q1
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Industry Overview
Powersports Market Update
The motorcycle and powersport market has moderated, with
cruisers doing nicely, sportbikes holding steady, utility side by sides
underperforming, and sport side by sides stable after a strong start to
the year. Please note that we are only including the most recent 10
model years in our graphs now, so this edition’s figures will look
different than previous results.
Looking at motorcycle values, cruisers are bringing 4.5% more
money in the first half of 2019 compared to the same period of 2018.
This result suggests the segment still has legs despite demographic
trends. Sportbikes are outperforming last year by 3.9%, but the
segment saw a less notable second-quarter bump than usual, which
leaves it behind 2017 by 1.5%.
Moving over to side by sides, the utility segment is
underperforming the previous two years, currently running 3.3%
behind 2018. Sport side by sides started the year strong but had only
a moderate bump in the second quarter. This segment is averaging
essentially equal pricing year-over-year
Looking forward, consumer spending is on a hot streak, which
should support values in the powersports market through the rest of
the prime selling season.
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Powersports ValuesAverage Retail Value by Category - Values for the Last 10 Model Years
Cruisers
Sportbikes
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Powersports ValuesAverage Retail Value by Category - Values for the Last 10 Model Years
Utility Side By Sides
Sport Side By Sides
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Powersports Values vs. TrafficAverage Retail Value and Traffic Views by Category
Cruisers
Sportbikes
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Powersports Values vs. TrafficAverage Retail Value and Traffic Views by Category
Utility Side By Sides
Sport Side By Sides
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Powersports Categories
Category Views Among Consumers, Dealers, and Finance & Insurance
Institutions in 2019 Q1-Q2
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Motorcycle Brands
NADAguides.com Top Researched Brands in 2019 Q1-Q2
Cruiser Brands
Touring Brands
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Motorcycle Brands
NADAguides.com Top Researched Brands in 2019 Q1-Q2
Sportbike Brands
Off-Highway Brands
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Off-Road Vehicle Brands
NADAguides.com Top Researched Brands in 2019 Q1-Q2
All-terrain Vehicle Brands
Side By Side Brands
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Model Years
NADAguides.com Top Researched Model Years by Category
Sportbikes
Utility Side By Sides
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Web Traffic by State
NADAguides.com Traffic by State in 2019 Q1-Q2
Motorcycles
> 70,000
40,000 - 70,000
15,000 - 39,999
< 15,000
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Web Traffic by State
NADAguides.com Traffic by State in 2019 Q1-Q2
Side By Sides
> 15,000
10,000 - 15,000
3,000 - 9,999
< 3,000
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Fuel Price DataRegular Grade Gasoline Prices vs. Consumer Traffic by Category
Motorcycles
Side By Sides
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Economic Data
Unemployment & Labor Participation Rate (Seasonally Adjusted)
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NADAguides
Disclaimer
About NADAguides.com
NADAguides, a division of J.D. Power, makes no representations about future performance
or results based on the data and the contents available in this report (“Market Insights”).
Market Insights is provided for informational purposes only and is provided AS IS without
warranty or guarantee of any kind. By accessing Market Insights via email or the
NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights
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information available for new and used cars, classic cars, motorcycles, boats, RVs and
manufactured homes, offers in-depth shopping and research tools including a broad range
of data, products and service and informational articles as well as tips and advice.
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NADAguides, a division of J.D. Power.
J.D. Power / NADAguides
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