2017 Q1
Industry Overview
Powersports Market Update
The motorcycle and powersport market has moderated, with
cruisers doing nicely, sportbikes holding steady, utility side by sides
underperforming, and sport side by sides stable after a strong start to
the year. Please note that we are only including the most recent 10
model years in our graphs now, so this edition’s figures will look
different than previous results.
Looking at motorcycle values, cruisers are bringing 4.5% more
money in the first half of 2019 compared to the same period of 2018.
This result suggests the segment still has legs despite demographic
trends. Sportbikes are outperforming last year by 3.9%, but the
segment saw a less notable second-quarter bump than usual, which
leaves it behind 2017 by 1.5%.
Moving over to side by sides, the utility segment is
underperforming the previous two years, currently running 3.3%
behind 2018. Sport side by sides started the year strong but had only
a moderate bump in the second quarter. This segment is averaging
essentially equal pricing year-over-year
Looking forward, consumer spending is on a hot streak, which
should support values in the powersports market through the rest of
the prime selling season.
Powersports ValuesAverage Retail Value by Category - Values for the Last 10 Model Years
Cruisers
Sportbikes
Powersports ValuesAverage Retail Value by Category - Values for the Last 10 Model Years
Utility Side By Sides
Sport Side By Sides
Powersports Values vs. TrafficAverage Retail Value and Traffic Views by Category
Cruisers
Sportbikes
Powersports Values vs. TrafficAverage Retail Value and Traffic Views by Category
Utility Side By Sides
Sport Side By Sides
Powersports Categories
Category Views Among Consumers, Dealers, and Finance & Insurance
Institutions in 2019 Q1-Q2
Motorcycle Brands
NADAguides.com Top Researched Brands in 2019 Q1-Q2
Cruiser Brands
Touring Brands
Motorcycle Brands
NADAguides.com Top Researched Brands in 2019 Q1-Q2
Sportbike Brands
Off-Highway Brands
Off-Road Vehicle Brands
NADAguides.com Top Researched Brands in 2019 Q1-Q2
All-terrain Vehicle Brands
Side By Side Brands
Model Years
NADAguides.com Top Researched Model Years by Category
Sportbikes
Utility Side By Sides
Web Traffic by State
NADAguides.com Traffic by State in 2019 Q1-Q2
Motorcycles
> 70,000
40,000 - 70,000
15,000 - 39,999
< 15,000
Web Traffic by State
NADAguides.com Traffic by State in 2019 Q1-Q2
Side By Sides
> 15,000
10,000 - 15,000
3,000 - 9,999
< 3,000
Fuel Price DataRegular Grade Gasoline Prices vs. Consumer Traffic by Category
Motorcycles
Side By Sides
Economic Data
Unemployment & Labor Participation Rate (Seasonally Adjusted)
NADAguides
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