PowerPoint 6: The Role of Media in Elections

Opening Discussion• Where do you get your news from: newspapers, TV,

radio, internet, social media?

• Where do your parents/guardians get their news from? What about your grandparents or other older relatives?

• Do you have the same habits as your parents/guardians?

• Do you think it is important to follow the news?

What are the different types of media?• Media refers to the communication of information and

messages to the masses.

• Media can be divided into three main types:1. Paid Media: Publicity gained through paid advertising.2. Earned Media: Publicity gained through efforts other

than advertising, such as news coverage.3. Owned Media: Internally managed promotional

platforms, such as a website, blog, Twitter feed, YouTube channel and Facebook page.

• Media can also be classified as Old media or New media.

Old Media• Old media (or traditional media) includes

broadcast and print sources such as TV, newspaper, radio, magazines and flyers.

- Typically one-way communication- Delivered at a specific time- Limited jurisdictional reach - Strives to maintain journalistic integrity and

standards

New Media• New media is easily accessible, such as online

sources and social media platforms. - Interactive- User-driven- Functions in real-time- Borderless

Facts vs. Opinions• In most cases, the news media provides factual

and informational coverage to inform the public without letting opinions (biases) interfere.

• The news media also produces opinion pieces or editorials, where news organizations and their editorial team, columnists or pundits will openly share their opinions and analysis.

The Importance of News Media• The news media play an essential role in

contributing to a well-functioning democracy.

• It is their job to inform citizens and ensure accountability and transparency from our elected officials and governments.

The Roles of News Media in an Election1. Report on the developments of an election2. Provide a platform for parties/candidates to get their

message out3. Provide a platform for citizens to communicate their concerns

and opinions4. Promote debate between parties and candidates5. Advertise the election process to voters6. Report on the election results

National Newspapers• The Globe and Mail —

www.theglobeandmail.com

• CBC News — www.cbc.ca/news

• CTV News — www.ctvnews.ca

• Global News — www.globalnews.ca

• The National Post — www.nationalpost.com

Final Thoughts• Why is it important to read multiple sources of

news?

• Why is it important to detect opinion from fact?

• How do the media influence the health and strength of our democracy?