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PowerPoint 6: The Role of Media in Elections
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Opening Discussion• Where do you get your news from: newspapers, TV,
radio, internet, social media?
• Where do your parents/guardians get their news from? What about your grandparents or other older relatives?
• Do you have the same habits as your parents/guardians?
• Do you think it is important to follow the news?
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What are the different types of media?• Media refers to the communication of information and
messages to the masses.
• Media can be divided into three main types:1. Paid Media: Publicity gained through paid advertising.2. Earned Media: Publicity gained through efforts other
than advertising, such as news coverage.3. Owned Media: Internally managed promotional
platforms, such as a website, blog, Twitter feed, YouTube channel and Facebook page.
• Media can also be classified as Old media or New media.
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Old Media• Old media (or traditional media) includes
broadcast and print sources such as TV, newspaper, radio, magazines and flyers.
- Typically one-way communication- Delivered at a specific time- Limited jurisdictional reach - Strives to maintain journalistic integrity and
standards
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New Media• New media is easily accessible, such as online
sources and social media platforms. - Interactive- User-driven- Functions in real-time- Borderless
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Facts vs. Opinions• In most cases, the news media provides factual
and informational coverage to inform the public without letting opinions (biases) interfere.
• The news media also produces opinion pieces or editorials, where news organizations and their editorial team, columnists or pundits will openly share their opinions and analysis.
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The Importance of News Media• The news media play an essential role in
contributing to a well-functioning democracy.
• It is their job to inform citizens and ensure accountability and transparency from our elected officials and governments.
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The Roles of News Media in an Election1. Report on the developments of an election2. Provide a platform for parties/candidates to get their
message out3. Provide a platform for citizens to communicate their concerns
and opinions4. Promote debate between parties and candidates5. Advertise the election process to voters6. Report on the election results
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National Newspapers• The Globe and Mail —
www.theglobeandmail.com
• CBC News — www.cbc.ca/news
• CTV News — www.ctvnews.ca
• Global News — www.globalnews.ca
• The National Post — www.nationalpost.com
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Final Thoughts• Why is it important to read multiple sources of
news?
• Why is it important to detect opinion from fact?
• How do the media influence the health and strength of our democracy?