year 12 - media studies - work pack phase iii 12 - media...representation and ideology on the two...

Year12MediaStudiesArkGlobeAcademy

RemoteLearningPackPhase3

Whatyouwillneed:YourMediafolders

MissFisherYouTubevideos

Day Worktobecompleted Outcome OnlineResource

1 CompleteBarthesandLevi-Strauss

Workcompletedinthesamedetailandstandardasmyexample

https://www.youtube.com/channel/UCUKrxp4BcJrGLzmqAhCjASg/videos

2 CompleteTodorovandBaudrillard



3 CompleteHallandGauntlett



4 CompleteVanZoonenandhooks



5 CompleteButlerandGilroy Workcompletedinthesamedetailandstandardasmyexample


6 CompleteCurran/SeatonandLivingstone/Lunt



7 CompleteHesmondhalghandBandura



8 CompleteGerbnerandHall Workcompletedinthesamedetailandstandardasmyexample


9 CompleteJenkinsandShirky Workcompletedinthesamedetailandstandardasmyexample


10 Annotatethemedialanguage,representationandideologyonthetwonewspapersonthepreviouspages,applyingtheorywherepossible.Thenanswerthequestionsonthefinalpage.

Fullyannotatednewspaperswithatleastthreetheoriesappliedandbothquestionscompleted.

Applyingthe19academicideastonewspapers:

Foreachtheoryyourtaskistoprovideaonesentencesummaryexplainingwhatthetheoryisandthenconsiderhowusefulthetheoryiswhenlookingatnewspapers,bothprintandonline.UseMissFisher’sYouTubechanneltohelpyou(youshouldbewatchingatleastoneofthesevideoseveryday!)Thefirstonehasbeendoneforyou:

GenreTheory-Neale

One sentence summary of the theory: Genres are produced by generic codes and conventions that are repeated again and again. Genres are not fixed but are constantly evolving. Usefulness and limitations for understanding offline/ print news: Usefulness: Can be applied to any media product that has genres – including print newspapers – and links together media language, audiences, and industries. The concept of genre as a shared code explains how genres can change (e.g. the quality press becoming more like tabloids) and hybridise (e.g. the middlemarket tabloids, such as the Mail, that follow both ‘tabloid’ and ‘broadsheet’ conventions). Limitations: The theory was developed primarily in relation to film products, where genre is an important marketing tool, unlike newspapers which appeal to audience loyalty or sell themselves by front page splashes that emphasise individual difference rather than generic similarities

Usefulness and limitation for understanding online news: Usefulness: Can be applied insofar as the online version of the newspaper follows codes and conventions established in version of newspapers. Limitations: The theory was developed primarily in relation to film products, where genre is an important marketing tool, unlike the online, social and participatory media where genre is less developed. The MailOnline follows completely different genre conventions to the print newspaper

Semiology – Barthes

One sentence summary of the theory:

Usefulness and limitations for understanding offline/ print news:

Usefulness and limitation for understanding online news:

Structuralism – Levi-Strauss




Naratology – Todorov




Postmodernism – Baudrillard




Representation – Hall




Identity – Gauntlett




Feminist theory – Van Zoonen




Feminist theory – hooks




Gender performativity – Butler




Post-colonial theory – Gilroy




Power and media industries – Curran and Seaton




Regulation – Livingstone and Lunt




Cultural industries – Hesmondhalgh




Media effects – Bandura




Cultivation theory – Gerbner




Reception theory – Hall




Fandom – Jenkins




‘End of Audience’ – Shirky


Annotate the media language, representation and ideology on the two newspapers on the previous pages, applying theory where possible. Then answer the following questions:

How far does the media language in the two newspapers differ because they are different genres of newspaper?

How far do the newspapers reflect their political context and ideologies?

year 12 - media studies - work pack phase iii 12 - media...representation and ideology on the two...

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