power your podcast with wordpress: why now is the time to start
TRANSCRIPT
Power Your Podcast with WordPress
WordCamp Milwaukee 2015#wcmke
Why Now is the Time to Start!
Who Am I?
Mike HalePlatform & API Developer Copyblogger Media
My Blog www.mikehale.me
Twitter @MikeHale
Podcasts typehammer.com
openingact.fm
#wcmke
What is a Podcast?
Audio File + RSS Feed + Podcast Manager
#wcmke Icons made by Freepik from www.flaticon.com are licensed by CC BY 3.0
Why Start a Podcast?
#wcmke Photo by Mac Qin
Step 1: Launch Podcast
Step 2: ???
Step 3: PROFIT!!!Photo by Nick Ares#wcmke
http://www.smartpassiveincome.com/my-june-2015-monthly-income-report/
http://www.entrepreneuronfire.com/income22/
Sponsors: $11,576
Total Profit: $133,980
Income Reports - June 2015
Sponsors: $105,875
Total Profit: $290,174
#wcmke
Typehammer - June 2015
Total Revenue: $0.20
Total Profit: -$7.75
#wcmke
Why (really) Start
a Podcast?
Build a Focused Audience
Build Authority
Photo by Wikimania2009#wcmke
Connect With Your Audience
Photo by Tobias#wcmke
Connect with Peers
and Mentors
#wcmke
Why Now?
Don't Call it a Comeback
#wcmke
In 2013 iTunes Podcast
subscriptions surpassed
1,000,000,000Photo by Rory Holmes#wcmke
http://www.edisonresearch.com/edison-research-conducts-first-ever-share-of-ear-
measurement-for-all-forms-of-online-and-offline-audio/
"Share of Ear" Report - May 2014
#wcmke
http://www.edisonresearch.com/podcast-share-of-ear/
"Share of Ear" Report - Fall 2014
#wcmke
Growth of Podcast Listeners
The Connected
CarPhoto by Steve Jurvetson
http://www.gsma.com/connectedliving/wp-content/uploads/2013/06/cl_ma_forecast_06_13.pdf
#wcmke
Podcast Networks
Photo by Steve Beger#wcmke
Convince & Convert
#wcmke http://www.convinceandconvert.com/podcasts/
Planning Your
Podcast
Style & Purpose
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Entertainment
Informative
Educational
Length
#wcmke
The national average, one-way daily commute is 25 minutes
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Short Form (10-15 Minutes)
Regular Form (30-45 Minutes)
Long Form (60+ Minutes)
Frequency
#wcmke
Daily (2-3x week)
Weekly (bi-weekly)
Monthly
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Format
#wcmke
Monologue
Interview/Conversation
Narrative
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Misc
#wcmke
Co-hosts
Theme Music & Bumpers
Segments
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Examples
#wcmke
Educational, Short Form, Daily, Monologue
Informative, Long Form, Weekly, Interview
Educational, Regular, Bi-weekly, Conversation
Producing Your
Podcast
Starter Gear: $86
#wcmke
Audio Technica ATR2100-USB ($60)
Nady MPF-6 Pop Filter ($13)
On Stage DS7200B Desk Mic Stand ($13)
Professional Gear: $552
#wcmke
Heil PR40 Dynamic Mic ($327)
Heil PRSM-B Shock Mount ($105)
Heil PL-2 Overhead Boom ($120)
Audacity (Cross-platform, Free)
#wcmke
GarageBand (Mac)
#wcmke
Adobe Audition (Mac/PC - $19.99/Month)
#wcmke
Recording Interviews - Skype
#wcmke
PC:
MP3 Skype Recorder
Pamela
Mac:
Audio Hijack
Call Recorder
Recording Interviews - Google Hangouts
#wcmke
Audio Processing
#wcmke
Noise Reduction
Normalize, Compress, Amplify...
De-essing
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Are you really ready to learn how to process audio?
Publish & Promote
Your Podcast
Hosting
#wcmke
Stitcher
#wcmke
iTunes
#wcmke
New & Noteworthy Algorithm
#wcmke
Downloads
Subscribers
Ratings & Reviews
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New & Noteworthy Tips
#wcmke Icons made by Freepik from www.flaticon.com are licensed by CC BY 3.0
Publish 3-5 episodes before launching in iTunes
Have 3-5 more episodes ready to publish
Publish "Bonus" episodes for more downloads
"Be Like The President" (Jon Nastor)
Ask Friends, Family & Social Media
You only have 8 weeks to make an impression
Power Your Podcast
Popular WordPress Plugins
#wcmke
Podcast RSS Feed Settings
#wcmke
Episode Details
#wcmke
Media Player
#wcmke
Google Analytics
#wcmke
Questions?
Thank you!
Mike HalePlatform & API Developer Copyblogger Media
My Blog mikehale.me
Twitter @MikeHale
Podcasts: typehammer.com
openingact.fm