10 reasons to start a podcast now

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Ten Reasons to Start a Podcast @LouMongello

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Presentation by Lou Mongello at FLBlogCon 2014.

TRANSCRIPT

Page 1: 10 Reasons to Start a Podcast Now

Ten Reasonsto Start

a Podcast

@LouMongello

Page 2: 10 Reasons to Start a Podcast Now

Podcasting is aReal Business

@LouMongello

Page 3: 10 Reasons to Start a Podcast Now

Have A Question?

Ask Anytime!

@LouMongello

Page 4: 10 Reasons to Start a Podcast Now
Page 5: 10 Reasons to Start a Podcast Now

Who has a blog?

Page 6: 10 Reasons to Start a Podcast Now

You are not alone!

Page 7: 10 Reasons to Start a Podcast Now

@LouMongello

Page 8: 10 Reasons to Start a Podcast Now

@LouMongello

Page 9: 10 Reasons to Start a Podcast Now

Video

Page 10: 10 Reasons to Start a Podcast Now

@LouMongello

Page 11: 10 Reasons to Start a Podcast Now

@LouMongello

Page 12: 10 Reasons to Start a Podcast Now

1Big Fish

Page 13: 10 Reasons to Start a Podcast Now

@LouMongello

500,000,000 blogs (½ active)

250,000 podcasts (½ active)

250,000,000 : 125,000 = 2000:1 ratio

2000 Bloggers to Every 1 Podcaster

Page 14: 10 Reasons to Start a Podcast Now

@LouMongello

Page 15: 10 Reasons to Start a Podcast Now

@LouMongello

Hey, Ladies!•52% of all bloggers•13% of all podcasters

•7,800 : 1 ratio of female bloggers to female podcasters

Page 16: 10 Reasons to Start a Podcast Now

@LouMongello

That’s 1/10 of a person

Page 17: 10 Reasons to Start a Podcast Now

Be Discovered

Page 18: 10 Reasons to Start a Podcast Now

2Simple &

Inexpensive

Page 19: 10 Reasons to Start a Podcast Now

Basic Setup

Page 20: 10 Reasons to Start a Podcast Now

All You NeedIs An App

Page 21: 10 Reasons to Start a Podcast Now

Don’t Let The Tech Scare You!

Page 22: 10 Reasons to Start a Podcast Now

3Repurpose

Content

Page 23: 10 Reasons to Start a Podcast Now

Content to Podcast

Page 24: 10 Reasons to Start a Podcast Now

Podcast to Productsand Platforms

Page 25: 10 Reasons to Start a Podcast Now

Lead to Additional Opportunities

• Speaking• Writing• Physical Products• Coaching• Consulting• Books• Events

Page 26: 10 Reasons to Start a Podcast Now

4Anywhere

Page 27: 10 Reasons to Start a Podcast Now

How&

WherePhysically Geographically

Page 28: 10 Reasons to Start a Podcast Now

Anywhere

Page 29: 10 Reasons to Start a Podcast Now

Anywhere, Anytime

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Anywhere

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5Listen Longer

Page 32: 10 Reasons to Start a Podcast Now

Distractions

Page 33: 10 Reasons to Start a Podcast Now

6Deeper

Connection

Page 34: 10 Reasons to Start a Podcast Now

Hear Passion

Page 35: 10 Reasons to Start a Podcast Now

Intimate

Page 36: 10 Reasons to Start a Podcast Now

•100,000,000 - Drive to Work - Alone•49,000,000 - Have a gym membership

Deeper Connection

Page 37: 10 Reasons to Start a Podcast Now

•100,000,000 - Drive to Work - Alone•49,000,000 - Have a gym membership

Page 38: 10 Reasons to Start a Podcast Now
Page 39: 10 Reasons to Start a Podcast Now

7The Expert

Effect

Page 40: 10 Reasons to Start a Podcast Now

Instant Expert

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You Never Know Who is

Listening!

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Page 43: 10 Reasons to Start a Podcast Now

Instant Expert

Page 44: 10 Reasons to Start a Podcast Now
Page 45: 10 Reasons to Start a Podcast Now

8The Expert

Effect(Part Deux)

Page 46: 10 Reasons to Start a Podcast Now

Connect you to experts YOU want to meet!

Page 47: 10 Reasons to Start a Podcast Now

The Expert Effect

Page 48: 10 Reasons to Start a Podcast Now

9Monetize

Page 49: 10 Reasons to Start a Podcast Now

Trusted Influencer

• 79% listen to the show every week• 96% have told others about WDW

Radio• 94% have purchased a product or

service from a WDW Radio advertiser

Page 50: 10 Reasons to Start a Podcast Now

U2

Page 51: 10 Reasons to Start a Podcast Now

U2

Page 52: 10 Reasons to Start a Podcast Now

U2Monetize Your Audience

Content Donations Products

Page 53: 10 Reasons to Start a Podcast Now

10The Best Is

Yet To Come!

Page 54: 10 Reasons to Start a Podcast Now

CarPlay

Page 55: 10 Reasons to Start a Podcast Now

iOS 8

Page 56: 10 Reasons to Start a Podcast Now

The Future

Page 57: 10 Reasons to Start a Podcast Now

PodcastersMastermind.com

Turn Your PassionInto Your Profession

Page 58: 10 Reasons to Start a Podcast Now
Page 59: 10 Reasons to Start a Podcast Now
Page 60: 10 Reasons to Start a Podcast Now

HELP!

[email protected] @LouMongello