festive email marketing: octane’s 8 proven tips to power up your festive email marketing campaign...

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Swati MehtaOctane Marketing@swatimehta30

All Rights Reserved @ Octane Marketing Pvt. Ltd.

Welcome!Facebook: OctaneinTwitter: @octaneinLinkedin: Octane MarketingSlideshare: Octane MarketingYouTube: Octane Mailman

GoogleIndia

#HappyFestiveMarketing

Anindita MukhopadhyayOctane Marketing @Anindita__M

State of e-Marketing in India

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Email Marketing features in the Top 3

digital channels of choice for India Marketers

1 rupee of Email Marketing delivers 95 rupees of revenue

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Why Email? (The Digital DNA)

Anindita MukhopadhyayOctane Marketing @Anindita__M

#HappyFestiveMarketing

8. Away with the Spam Demon-Always email to an Opt-in Database

7. Be Device Responsive: Emails viewed on Android and Windows devices

have increased in 2014, and growing higher in 2015

6. Humanise Your Emails: 67% of India Marketers voted personalisation as

the best Email Marketing practice that reduces

spam

Top 3 Hygiene Email Practices

All Rights Reserved @ Octane Marketing Pvt. Ltd.

Anindita MukhopadhyayOctane Marketing @Anindita__M

#HappyFestiveMarketing

Retarget on the basis of User Behaviour-Ensure customer stickiness + increased website traffic by providing

discounts combined with attractive cash backs by varying actual

benefits for different categories

5. Grant a wish!

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Anindita MukhopadhyayOctane Marketing @Anindita__M

#HappyFestiveMarketing

The benefit of this is twofold: one, you will receive a review of your site and second, you will be able to

retain your buyers within the funnel

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4. Post Purchase Email

Anindita MukhopadhyayOctane Marketing @Anindita__M

#HappyFestiveMarketing

Open and Click Rates are only 50% of your email marketing campaign

3. Integrated Google Analytics withYour Emails

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Anindita MukhopadhyayOctane Marketing @Anindita__M

#HappyFestiveMarketing

Cart Abandonment 2015- State of E-Commerce in India found that the Cart

Abandonment Rate can be as high as 81% to 90% with best-in-class

reporting it to be at 70%.

45% India Marketers vote Email as an effective tool for deploying a Cart Abandonment Program.

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2. Gift yourself a miracle:Reconvert that Abandoned Cart!

Anindita MukhopadhyayOctane Marketing @Anindita__M

#HappyFestiveMarketing

Surprise your customers with Agile Content Marketing by

providing them with real-time offers which will change according

to the festival

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1. Email a chameleon!

Anindita MukhopadhyayOctane Marketing @Anindita__M

#HappyFestiveMarketing

8. 6.

2.

5.

4. 3. 1.

7.

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Summary

Anindita MukhopadhyayOctane Marketing @Anindita__M

#HappyFestiveMarketing

Swati MehtaOctane Marketing@swatimehta30

Anindita MukhopadhyayOctane Marketing @Anindita__M

All Rights Reserved @ Octane Marketing Pvt. Ltd.

Q & A

#HappyFestiveMarketing

o Online Shopping Growth Trends Report, Google and Forrester Research (Published in 2014)

o The Digital DNA: State of e-Marketing India 2015, Octane Research (Published in January 2015)

o Why Do India Consumers Abandon Online Carts? : Cart Abandonment 2015-State of E-Commerce in India, Octane Research (Upcoming Report)

Swati MehtaOctane Marketing@swatimehta30

All Rights Reserved @ Octane Marketing Pvt. Ltd.

References

#HappyFestiveMarketing

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