Using PowerPoint for Good and Not for Evil

Darth Vader

Yoda

“ Slides are slides. Documents are documents. They aren’t the same thing. Attempts to merge them result in what I call the ‘slideument’ .”

--Garr Reynolds

Would I be a better leader

if I didn’t suck at

presentations?

1. Amplify by Simplifying

Shifting Demand and Supply Curves• Suppose that an increase in the

demand for a particular good arises. What happens to equilibrium?– Demand increases shifting the demand

curve up, out, and to the right.– At the original equilibrium price, excess

demand exists in the market.– Buyers will drive up the price to outbid

other buyers for this shortage.– As the price rises, quantity supplied rises.– The price and quantity will continue to

rise until equilibrium is reached.– In a free market, the equilibrium price

will adjust rather quickly.

Shifting Demand and Supply Curves• Suppose that an increase in the

demand for a particular good arises. What happens to equilibrium?– Demand increases shifting the demand

curve up, out, and to the right.– At the original equilibrium price, excess

demand exists in the market.– Buyers will drive up the price to outbid

other buyers for this shortage.– As the price rises, quantity supplied rises.– The price and quantity will continue to

rise until equilibrium is reached.– In a free market, the equilibrium price

will adjust rather quickly.

Increase in

Demand

Shifting Demand and Supply Curves

GDP per capita, 2005

Growth rate, 1960-2005

China $6,572 5.8%Singapore 29,921 5.4%Japan 30,821 3.8%Spain 26,125 3.2%India 3,486 2.7%Israel 25,670 2.7%United States 41,854 2.2%Canada 32,886 2.1%Colombia 7,769 1.8%New Zealand 22,511 1.4%Philippines 4,920 1.4%Argentina 14,421 1.0%Saudi Arabia 14,729 0.8%Rwanda 1,333 0.3%Haiti 1,836 –1.2%

Incomes and

Growth Around

the WorldFACT 1:There are vast differences in living standards around the world.

10

GDP per capita, 2005

Growth rate, 1960-2005

China $6,572 5.8%Singapore 29,921 5.4%Japan 30,821 3.8%Spain 26,125 3.2%India 3,486 2.7%Israel 25,670 2.7%United States 41,854 2.2%Canada 32,886 2.1%Colombia 7,769 1.8%New Zealand 22,511 1.4%Philippines 4,920 1.4%Argentina 14,421 1.0%Saudi Arabia 14,729 0.8%Rwanda 1,333 0.3%Haiti 1,836 –1.2%

Incomes and

Growth Around

the WorldFACT 2:There is also great variation in growth rates across countries.

China

Singapore

Japan

Spain

India

Israel

United States

Canada

Colombia

New Zealand

Philippines

Argentina

Saudi Arabia

Rwanda

0 20000 40000 60000

GDP/person, 2005

China

Singapore

Japan

Spain

India

Israel

United States

Canada

Colombia

New Zealand

Philippines

Argentina

Saudi Arabia

Rwanda

5.8%

5.4%

3.8%

3.2%

2.7%

2.7%

2.2%

2.1%

1.8%

1.4%

1.4%

1.0%

0.8%

0.3% GDP growth rate, 1960- 2005

China

Singapore

Japan

India

United States

Canada

Philippines

Argentina

Saudi Arabia

Rwanda

5.8%

5.4%

3.8%

2.7%

2.2%

2.1%

1.4%

1.0%

0.8%

0.3%GDP growth rate, 1960- 2005

Data on Fears

Speaking in Public

Heighs

Being Closed in A Small Place

Spiders and insects

Needles and Getting Shot

Mice

Death

Crowds

0 5 10 15 20 25 30 35 40

Series1

Percentage of people listing as a fear

Percent of people listing as a fear

Speaking in Public

Heighs

Being Closed in A Small Place

Spiders and insects

Needles and Getting Shot

Mice

Death

Crowds

40%

36%

34%

27%

21%

20%

18%

11%

Percent of people listing as a fear

Speaking in Public

Heighs

Being Closed in A Small Place

Spiders and insects

Needles and Getting Shot

Mice

Death

Crowds

40%

36%

34%

27%

21%

20%

18%

11%

2. Picture Superiority

Vision is King

If information is presented orally, people remember about 10 percent, tested 72 hours after exposure. That figure goes up to 65 percent if you add a picture

--John Medina

Dual Coding Theory

MemoryVisual message

Verbal message

Shifting Demand and Supply Curves• Suppose that an increase in the

demand for a particular good arises. What happens to equilibrium?– Demand increases shifting the demand

curve up, out, and to the right.– At the original equilibrium price, excess

demand exists in the market.– Buyers will drive up the price to outbid

other buyers for this shortage.– As the price rises, quantity supplied rises.– The price and quantity will continue to

rise until equilibrium is reached.– In a free market, the equilibrium price

will adjust rather quickly.

Increase in Demand

The Main Economic Problem

• Since all resources are scarce…• And since they could be

distributed in different ways– Give everyone the same– Leave it to Chance– Based on Need

• We need economics to find the BEST way to distribute the limited resoruces

Resources are scarce

Give everyone the same

Leave it to chance

Based on Need

Shifting Demand and Supply Curves

Image is too small

Shifting Demand and Supply Curves

Image placed at weird location

Hesitant

Distorted

You can’t see the text

You can’t see the text

Really tacky

Preference for Faces

Click here to find good images

3. Design Basics

Contrast is interesting

CONTRAST IS INTERESTING

Contrast…

is interesting

Principles of PowerPointUsing PowerPoint for Good and

Not for EvilJose J. Vazquez, PhDAssociate Director

Teaching and Learning Center

Principles of PowerPoint

Using PowerPoint for Good and Not for Evil

Jose J. Vazquez, PhDAssociate Director

Teaching and Learning Center

Principles of

Jose J. Vazquez, PhDAssociate Director

Teaching and Learning Center

PowerPointUsing PowerPoint for Good and Not for Evil

Serif font

Sans-serif font

Based on Need

Based on Need

Based on Need

Incentives Matter!

Incentives Matter!

Incentives Matter!

Contrast is interesting

4. Make Handouts

5. Plan analog

5. Plan analog

“Men have become the tools of their

tools”--H.D. Thoreau