power play! for summer meal programs
DESCRIPTION
Power Play! for Summer Meal Programs. A Free Nutrition Education Resource for Schools and Community Youth Organizations. Presented by:. Kacy Rodriguez – Program Administrator Children’s Power Play Campaign. Speaker. Kacy Rodriguez - PowerPoint PPT PresentationTRANSCRIPT
Presented by:
Kacy Rodriguez –
Program Administrator
Children’s Power Play Campaign
A Free Nutrition Education Resource for Schools and Community Youth Organizations
Power Play! for Summer Meal Programs
Speaker
Kacy RodriguezNetwork for a Healthy California—Children’s Power Play! Campaign
Health Education Council
E-MAIL: [email protected]
BLOG: goldcountrypowerplay.wordpress.com
Overview• Campaign Information• Key Resources• Power Up Your Summer Challenge• Q&A
Obejctives• See how Power Play! can empower
healthy choices for classroom and community settings
• Introduce the Power Up Your Summer! Challenge to show how Summer Programs can help kids beat the “summer slump”
Network for a Healthy California
MISSION:Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases
CAMPAIGN INFORMATION
Network for a Healthy California
MISSION:Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases
CAMPAIGN INFORMATION
Network for a Healthy California
MISSION:Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases
CAMPAIGN INFORMATION
Network for a Healthy California
MISSION:Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases
CAMPAIGN INFORMATION
Network for a Healthy California
MISSION:Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and diet-related chronic diseases.
CAMPAIGN INFORMATION
Network for a Healthy California
MISSION:Create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases.
CAMPAIGN INFORMATION
Network for a Healthy California
AUDIENCE: Low-Income Californians (CalFresh eligible)
BEHAVIOR CHANGE:• Increased F&V consumption (MyPyramid)• Increased daily physical activity• Increased food security (CalFresh)
DESIRED OUTCOME: Decreased incidence of obesity, cancer, and other nutrition-related chronic diseases
CAMPAIGN INFORMATION
Network for a Healthy California
CAMPAIGN INFORMATION
Children’s Power Play! Campaign
MISSION Encourage and empower 9-11 year old children of low-income families to eat 3-5 cups of fruits and vegetables and be physically active for at least 60 minutes every day.
CAMPAIGN INFORMATION
Children’s Power Play! Campaign
AUDIENCE: 9-11 year old children (eligible through free and reduced school meal participation)
BEHAVIOR CHANGE:• Increased F&V consumption (MyPyramid)• Increased daily physical activity• Increased food security (enrollment in FRPM)
DESIRED OUTCOME: Decreased incidence of obesity, cancer, and other nutrition-related chronic diseases
CAMPAIGN INFORMATION
Individual Profile• The Power of “Tweens”• Receptive, inquisitive• Beginning to leave parental oversight• Old enough to make their own food choices• Ability to prepare food themselves• Food decisions as early predictors
CAMPAIGN INFORMATION
What We Offer• Teacher Trainings• Teacher Lesson
Kits• Parent Brochures• Parent Lessons
through other campaigns
KEY RESOURCES
Organizational Participation• Community Youth
Leader Kit• Cafeteria
Promotions• School
Promotions• Posters and kid-
friendly informational materials
KEY RESOURCES
Closer look at CYO KitEASY TO FOLLOW
KEY RESOURCES
KEY RESOURCES
Closer look at CYO Kit
“READY, SET, GO” Format
KEY RESOURCES
Closer look at CYO Kit
Supplemental Handouts
Surrounding Community• Retail Store Tours• Business Partner Donations• Farm and Festival Promotions• Posters and information in community
sites (library, health clinics, community centers)
• Large scale mass media campaigns (billboards, tv commercials, radio ads)
KEY RESOURCES
Assessing Behavior Change
• Large-scale impact evaluation study of Children’s Power Play! Campaign model (1995)
• CalCHEEPS statewide survey (biennially, 1999-present)
• Process evaluation through regionally reported data (ongoing)– Pre-Post Tests– In-Depth Case Studies– Focus Groups
KEY RESOURCES
CalCHEEPS
THE GOALEncourage kids and their families to get at least 60 minutes of active play every day and eat more fruits and vegetables this summer.
POWER UP YOUR SUMMER CHALLENGE
PLAY! Week: focused on active play, to kick off the Challenge and get kids tracking their minutes of active play
POWER UP YOUR SUMMER CHALLENGE
Group Play TrackerSet a site goal of physical activity
minutes for the entire summer
POWER UP YOUR SUMMER CHALLENGE
Individual Play TrackerEach child can track play minutes for each day of up to 8 weeks
Also contains healthy tips for nutrition and physical acitivy
POWER UP YOUR SUMMER CHALLENGE
• Sacramento Parks and Recreation
• Recruited FIVE community centers to implement PUYS
• All sites completed CYO Kit activities and exceeded Challenge
Goals.
• Over 500 children recieving healthy messages from Power Play!
Successful Partnership
Why is it important?• Studies show that kids gain weight more
than TWICE as fast during the summer than the regular school year.– May have continuous access to snacks– Are less likely to get consistent or active
play.– May spend more time watching television,
playing video games, internet (burns fewer calories.
POWER UP YOUR SUMMER CHALLENGE
