power of social networks
DESCRIPTION
Presentation for 2011 DoD/USDA Family Resilience Conference Chicago ILApril 2011TRANSCRIPT
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The Power of
Social Networking To Reach, Engage and Influence
Julie SwansonWisconsin Clearinghouse, University of Wisconsin- Madison
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How you communicate matters
Julie SwansonSenior Outreach Specialist
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Meet Harriet
flickr.com/photos/grantneufeld
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Flickr: jonathangaskin
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Flickr: Ario
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Flickr: bensheldon
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Flickr: pablobastidas
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Imagine!
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Social NetworksReach, Engage, Influence
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3 Powerful Reasons
1. Content
2. Connections
3. Credibility
Flickr: Choconancy1
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Content
Information = power
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How content is shared
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Traditional Media
Few
Social Media
Anyone
Whoo
Radio, TV
BlogPodcastYoutube
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Peer reviewed journal Blog/RSS
Long timeImmediate
When
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How content is created
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WhoCrowd Sourcing
Wisdom of Crowds
User Generated Content
Experts
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“The People Formerly Known as
the Audience”
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Involve audience in creating content
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http://www.youtube.com/watch?v=_gwUdmPl0bU
Why Use Examples How it WorksVideo Sharing
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Content
• Anyone can create
• Anyone can publish
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BlogsBlogs
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How many of you?
• Read
• Comment
• Author
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Why Use Examples How it WorksBlogs
As a Newsletter
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As a support group
Why Use Examples How it WorksBlogs
Marathon County Blog
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Influence Policy Change
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Three great reasons to blog
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Short, one topic posts
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Search by month
…or topic!
Online Archive
Why Use Examples How it WorksBlogs
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Comments = conversation
Why Use Examples How it WorksBlogs
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Why?
• Publish
• Read
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Adding Value
• New information
• Tailored information
• Application ideas and examples
• Collect/Summarize
• Lessons learned
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RSS m
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Why Use Examples How it WorksRSS
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Why Use Examples How it WorksRSS
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Why Use Examples How it WorksRSS
Your RSS Reader
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Why Use Examples How it WorksRSS
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Tips for getting started
• Find blogs to read
• Comment on other blogs
• Pilot a blog
• Be a guest blogger
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Discussion
• What are your top take aways?
• How are you or could you use a blog to add value?
• Do you know of other examples of how blogs are being used?
• What questions do you still have?
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Blog
Questions and Sharing
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3 Powerful Reasons
• Content
• Connections
• Credibility
Flickr: Choconancy1
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The Spread of Obesity in a Large Social Network over 32 Years
New England Journal of Medicine July 2007
Why Use Examples How it WorksFacebook
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socialmarketing.blogs.com/r_craiig_lefebvres
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Social Capital =
Power
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We can organize in new ways
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Power to the Edges
“Large numbers of people can be mobilized within hours—even minutes—… at little or no cost.”
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…barriers to group action have collapsed..
..without those barriers,
we are free to explore new ways of gathering together and getting things done.
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In 11 weeks
• 480 bone marrow drives
• 24,611 new people registered
• 3,500 volunteers recruited
• 150,000 visitors to websites
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Connections
Relationships = Power
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My Facebook confession
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That all changed
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Feedback
Julie- You've become my go to source for information on the protests in Madison and the news interpretations about them. It's been really valuable. Thanks.
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How is Facebook being used?
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Share information
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Why Use Examples How it WorksFacebook
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Why Use Examples How it WorksFacebook
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Build Relationships
“At their core, social networks are about relationships and are built on trust.”
From Working Wikily
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Discussion
• What are your top takeaways?
• What are you doing now or what could you do to build connections on Facebook ( or other social network?)
• If you are on Facebook, what are your top tips or lessons learned?
• If you are not on Facebook, what questions do you have?
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FacebookQuestions
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3 Powerful Reasons
• Content
• Connections
• Credibility
Flickr: Choconancy1
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Working wikily
“expanding our ability to access
new perspectives by tapping into the ideas and expertise of many individuals, rather than relying only on an elite few”
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The Power of Authenticity
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Examples
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The Power of Authentic Voices
Share Stories
Build Bridges
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Build Bridges
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Discussion
• What are your take aways?
• How are you or could you: build bridges and share stories?
• Are there other ways you are ( or could) give voice to the “unheard voices.”
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3 Powerful Reasons
• Content
• Connections
• Credibility
Flickr: Choconancy1
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Getting Stared
• Listen
• Try at home
• Pilot
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Resources
Bethkantor.org
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Summary and Resources at: bit.ly/socialnet4h
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The Power of Social Networks
• link with any number of people,
• access greater diversity of perspectives,
• accelerate the sharing of information,
• reduce the cost of participation and coordination.