MARKETING HAS CHANGED. SO HAVE OUR COURSES.

New skills, greater levels of professionalismWhether you’re seeking to transition into or progress your marketing career, there has never been a greater demand for up-to-date, business-relevant skills.

Technology has altered the marketing landscape beyond recognition, providing new opportunities to better understand, communicate with and meet the needs of an increasing global market.

More marketers than ever before are degree qualified. Half of all marketers have a bachelor degree, and another one-sixth have completed postgraduate qualifications.*

Don’t just adapt to change, drive itWith our deep connections to industry, UTS understands the changing marketing landscape, and that marketing has never been about just pieces-of-paper qualifications. It is about having the knowledge, skills, and confidence, to do the job well.

So we have updated our course options in marketing to not only allow you to adapt to the changing marketing landscape, but to equip you to play a role in changing it yourself. Courses where you design the content to fit what you need to complement both your existing skill sets and your future career aspirations.

Choose your level of investmentUTS provides four different qualifications in marketing.Starting from 4 subjects in the Graduate Certificate, with 2 core and a choice of 2 elective subjects, right up to 12 in the Master of Marketing, with 3 core and 9 electives.

You can extend your studies further with the Master of Marketing (Extension) with 13 elective subjects, or do our MBA with a full major specialisation in marketing.

For those with prior marketing qualifications, you can also choose to refresh your skills by enrolling in one subject as non-award study.

* Source: ABS, Education and Work (2016)

What you need to know, when you need itThe 2 introductory subjects, Marketing Management and Buyer Behaviour, provide you with the background knowledge all marketing professionals need.

From this base, you are free to construct the marketing program that best fits your individual needs.

Elective subjects span every key marketing field, including brand management, digital marketing, entrepreneurial marketing, marketing research, marketing analytics, marcomms, pricing and revenue, international marketing, strategy and more. See overleaf for a full list of subjects.

Option to study while you workMost subjects are taught at night, so you can apply what you learn with us at work the next day. Marketers are busy, so you can choose the pace at which you learn, from as little as three contact hours per week per subject.** And our subjects are offered over spring, autumn and summer teaching sessions.

Entry requirements with a prior degreeIf you already have a recent bachelor degree in a relevant field (marketing, commerce, business etc) that covered the 2 introductory core subjects of the Master of Marketing, you may be eligible to have these exempt, so you can launch straight into your elective subjects.

If your degree is in a field unrelated to marketing, you must have at least 2 years’ relevant work experience.

Entry requirements without a prior degreeIf you have not previously studied at university, but have at least 8 years full-time relevant experience, you may be eligible to enter into the Graduate Certificate of Marketing.

Satisfactory completion of the graduate certificate with a credit average allows you to articulate into the Master of Marketing.

POSTGRADUATE OPTIONS IN MARKETING

** Domestic students only. International students must study full time.

Graduate Certificate

Graduate Diploma

Master Degree

MasterExtension

MBA with Marketing

Approximate duration (part time) 1 year 2 years 3 years 4 years 4 years

Approximate duration (full time) 6 months 1 year 1.5 years 2 years 2 years

Total subjects 4 8 12 16 16*

Core subjects: 2 2 3 3 4

24734 Marketing Management MBA Core

24710 Buyer Behaviour

24790 Business Project: Marketing (Capstone)

Elective subjects: 2 6 9 13 4

24752 Brand Management NEW

24729 Digital Marketing for Managers

24749 Entrepreneurial Marketing Management NEW

24720 Introduction to Marketing Research Core

24750 Marketing Analytics

24713 Marketing Channel Management in a Digital World

24736 Marketing Communications

24757 Marketing Data Analysis

24730 Marketing Strategy Core

24760 Pricing and Revenue Management

24742 Product Innovation Management

24707 Strategic Business Marketing

24738 Strategic International Marketing

24706 Strategic Services Marketing

21854 Innovation, Creativity and Entrepreneurship

21929 Positive Psychology and the Self

21878 Organisational Dialogue: Theory and Practice

CBK90387 Electives (Law/Business)

* The UTS MBA consists of 16 subjects: 8 general core subjects, including 24734 Marketing Management; plus the option to complete an 8-subject Marketing Major consisting of 4 core marketing subjects and 4 elective marketing subjects.

MARKETING OPTIONS AT UTS

NEXT STEPS AND ENQUIRIESFull course and subject descriptions are available online at business.uts.edu.au

Email business@uts.edu.au or contact us on 02 9514 3074

Students can commence the Grad Cert, Grad Dip, Master and Master (Extension) of Marketing in Autumn (March), Spring (July) or Summer (November).

Apply online at pg.uts.edu.au

UTS CRICOS PROVIDER CODE: 00099FProduced by UTS Business School, September 2018. Details correct at time of printing.