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Welcome to the PGDip Information Webinar

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Welcome

• Welcome to the Oxford College of Marketing’s Chartered Postgraduate Diploma in Marketing webinar.

• There will be a presentation lasting approx 30 minutes then an opportunity to ask questions.

• Your presenters today are Jack Roberts and Dave Charlton.

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What is the Chartered Postgraduate Diploma In Marketing (PGDip)?

• A strategic level qualification focusing on organisational-wide marketing, rather than delivery of operational marketing.

• There are two stages;– The Professional Postgraduate Diploma in Marketing which

consists of four subjects, each of which need to be passed.– Stage 2 (Leading Marketing) which is a work-based coaching

and mentoring project aimed at leadership development.

• Although Leading Marketing is called Stage 2, it is not a compulsory part of the PGDip.

• It is independent of the Stage 1 Professional Postgraduate Diploma and is a completely separate qualification.

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The Four PGDip Subjects

Emerging Themes – Identify a major trend from the PESTLE area and identify how it

will affect a sector over the next 3-7 years.

Analysis & Decision – Conduct a strategic-level audit of an organisation and

recommend justified revised strategies.

Marketing Leadership & Planning – Recommend revised strategies for your organisation and

evaluate the organisation-wide impacts of implementing it.

Managing Corporate Reputation – Evaluate the current reputation of your organisation and

recommend strategies to improve it.

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Assessment Methods

Emerging Themes – 10 credits – 3,500 word assignment. Discussion

paper and evaluation of secondary research sourcesAnalysis & Decision

– 20 credits - case study-based examination with case issued 6 weeks before exam

Marketing Leadership & Planning - 20 credits – 8,000 word assignment. Audit, Strategic

Marketing Plan, reports and other tasksManaging Corporate Reputation

- 10 credits – 4,000 word assignment. Reports on reputation with recommendations and implications

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PGDip Suggested Sequence

1. Emerging Themes – submit 3,500 word assignment

2. Analysis & Decision – study the Course Materials

3. Marketing Leadership & Planning – submit 8,000 word assignment

4. Analysis & Decision Case Study exam – pre-seen case study sent to you by the CIM approx 6 weeks before the exam date.

5. Managing Corporate Reputation – submit 4,000 word assignment

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Learning Levels – the Magic Formula

Evaluation

Application

Concept

Presentation and wider reading Knowledge and Comprehension - knowing the facts and understanding what they mean

Application – applying your knowledge and comprehension to a situation

Analysis – breaking down what you know into its constituent parts

Synthesis – using and combining analysis to come up with new ideas

Evaluation – finding the best solution using all techniques

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Magic Formula at PGDip

Evaluation – 20%

Application – 30%

Concept – 40%

Presentation and wider reading – 10%

Certificate

Evaluation – 30%

Application – 30%

Concept – 30%

Presentation and wider reading – 10%

Diploma

Application – 30%

Concept – 15%

Presentation and wider reading – 10%

Evaluation – 45%

PGDip

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Learning Levels Applied

Source; B&Q; www.diy.co.uk

Source; Strachan Furniture of Distinctionwww.strachan.co.uk

Knowledge, Comprehension and Application

Evaluation and synthesis

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What do the Levels Provide?

• Diploma:– Rounded marketing knowledge across multiple

sectors and disciplines– A ‘license to practise’ and access to Chartered

Marketer status– Confidence as a Marketing Manager.

• PGDip:– Strategic knowledge – why organisations do what

they do and what they should be doing– Ability to communicate and think at Board of Directors

level.– Enhanced skills in independent learning, critical

thinking and problem-solving.

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Entry Levels

Qualifications

Experience

Level 6 - Diploma Level 7 - PGDip

CIM Professional Diploma in Marketing or Bachelors/Masters Degree with at least half credits in MarketingAND

Senior Marketing Management experience, enough to meet Diploma learning outcomes as per Diagnostic test, PLUS –be in a position to plan, agree & implement work based projects

CIM Professional Certificate in Marketing or Bachelors/Masters Degree with one third credits in MarketingOR

Marketing Management role providing knowledge and competence to meet learning outcomes of Certificate as per Diagnostic test

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Diploma or PGDip?

• What are your ambitions – rounded, experienced, qualified Marketing Manager or the ability to go higher?

• What is your current knowledge level? – Use the CIM’s Diagnostic Tool to assess this and also consider

the college’s Graduate Foundation Programme

• How patient are you and who’s paying?• How disciplined and independent as a learner are you?

– This will also help you to determine the method of study, such as PTE, IW or DL

• How confident are you in your ability to think independently and creatively or do you need more ‘rules’ and structure?

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How Much Study is Needed?

Qualification Study Hours per Unit Unit Credits

Total Study Hours

Total Credits

Level 4 Professional Certificate in Marketing

40 GLH + 60 = 100 hrs (1:1.5) 10 100 x 4 = 400 hours

40

Level 6 Professional Diploma in Marketing

50 GLH + 100 = 150 hrs (1:2) 15 150 x 4 = 600 hours

60

Level 7 Chartered Postgraduate Diploma in Marketing

ET: 25 GLH + 75 = 100 hrs

A&D: 50 GLH + 150 = 200 hrs

ML&P: 50 GLH + 150 = 200 hrs

MCR: 25 GLH + 75 = 100 hrs

Time allocation; 1:3

10 credits

20 credits

20 credits

10 credits

600 hours 60

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ANY QUESTIONS?

The College is here to help, so please do ask.