post show report - tbilisi health...

December 8-10, 2016

Tbilisi, Georgia

CAUCASUS HEALTHCARE International Fair for Medical Technology and Equipment

TBILISI BEAUTYInternational Fair for Aesthetic Medicine

TBILISI DENTAL SHOWInternational fair for Dentistry and Dental Equipment

1st International fair for Medical Technology and Equipment, Aesthetic Medicine, Dentistry and Dental Equipment.

Organized by:

Supporters:

MEDICAL TECHNOLOGY · AESTHETIC MEDICINE · DENTISTRY

THF’16 - TBILISI HEALTH FORUM

POST SHOW REPORT

Agro/Food/Drink/Tech Expo 2016 - Post Show Report

TBILISI HEALTH FORUM 2016 PROFILE

For the first time three major themes of Caucasus Healthcare and Tbilisi Beauty were identified and established as three separate events united under a single concept.

On 8-10 December 2016, the Medical Technology, Aesthetic Medicine and Dentistry “Tbilisi Health Forum 2016” was held.

Tbilisi Health Forum attracted 1565 visitors and 56 participants from 11 countries. The exhibition covered two pavilions.

The products and services presented at the exhibition covered the whole healthcare industry.

In frames of Tbilisi Health Forum 2016, Georgian Stomatological Association and ExpoGeorgia organized 3 days’ series of conferences: Local and international speakers’ Research Papers and dental innovations; Special Needs Dentistry International Conference; Young International Dental Forum.

Launch Year: 2016

Organizer: Exhibition center ExpoGeorgia

Venue: Exhibition center ExpoGeorgia fairground

Dates: 8-10 December, 2016

Working Hours: 10:00-18:00

Frequency: Annual

Duration: 3 days

• TOTAL ATTANDANCE 1565

• 81% OF THE EXHIBITORS FULLY REACHED THEIR GOALS

• 75% OF THE EXHIBITORS WERE SATISFIED WITH THE QUALITY OF THE VISITORS

• 68% OF THE EXHIBITORS WILL PARTICIPATE IN THE NEXT YEAR’S EVENT

SHOW SUMMARY


ABOUT THE EXHIBITION

Tbilisi Health Forum 2016 is the merger of ExpoGeorgia’s three very old and successful exhibitions:

Caucasus Healthcare - an International fair for medical technology and equipment.

Tbilisi Beauty – International fair for aesthetic medicine.

Tbilisi Dental Show – International fair for dentistry and dental equipment.

This year, for the first time organizers decided to unite all the three exhibitions under one roof.

The aim of the exhibition was to introduce consumer to various products and services, connect with each other businesses and give them a better chance to succeed in the future, also to introduce Georgian market to foreign companies and help the innovation get to the local and regional market.

• GEORGIA

• GREECE

• TURKEY

• BELARUS

• IRAN

• USA

• KAZAKHSTAN

• UKRAINE

• UAE

• RUSSIA

• GERMANY

PARTICIPATING COUNTRIES

KEY DATA

1128 m2 36TOTAL EXHIBITION

AREAINTERNATIONAL

EXHIBITORS

20LOCAL

EXHIBITORS

11PRESENTED COUNTRIES

56

1565

NUMBER OF EXHIBITORS

NUMBER OF VISITORS


SPEAKERS AT THE OPENING:

GEORGIA• ABB salon-school-nail-shop• ABL DiagnosticGeorgia• Alfadent• AMTS - Advanced Medical

Technologies and Service• G.Eliava Institute of

Bacteriophages, Microbiology and Virology

• BIA-Business Infromation Agency

• City 12• Dentalmarket• Dental-master.ge• ELKADENT• Gebi Dental• Georgian Esthetic Company• Georgian Medical Software -

medsoft.ge• Dibi Milano - Premier Spa• LINEMA PHARM• M - Tech• Med Pharmacy Group• Medica• Medical World• Mission Georgia - SLM Center• Nail Shop• Natali Group• Navigator.ge• OK Magazine• Oriflame Georgia

• Oxygen • R-Medical• Sam Raan Spa & Wellness

Center• GEXA - SAMASI• Sf medical machines• VGmed• Yellow pages• Georgian Stomatological

Associationorgia

AZERBAIJAN• Gazelli Group - Made in

Azerbaijan

BELARUS• Pharmaceutical Factory

“BZMP”

GERMANY• DeutschMedic

IRAN• Aburaihan Pharmaceutical Co.• Caspian Ta’min• Daroo Pakhsh Factories• Exir Pharmaceutical• Farabi Pharmaceutical• IranEhya• Mohebi Cooperation• Ta’min Pharmaceutical

Investment• Zahravi Pharmaceutical

IRAN/USA• Steritek Product / Alton Teb

KAZAKHSTAN• Dosfarm• Merusar and CO

RUSSIA• Beautydrugs• Yagodnoe Plus

TURKEY• Acibadem Hospital• Elbi Pharmaceuticals

wholesale warehouse• Mediteks• Yeditepe University Healthcare

Institutions• Sweet baby• AGS Medical-Implantswiss

UKRAINE• Kaetana TM• Kievguma• Soap History• Staleks

UAE• Rani Kone General Trading

OPENING CEREMONY

PARTICIPANTS

An international exhibition for Medical Technology and Equipment, Aesthetic Medicine, Dentistry and Dental Equipment was officially opened on 8th of December by the Deputy Minister of Labor

Mr. Valeri KvaratskheliaDeputy Minister of Labour, Health and Social Affairs of Georgia;Prof. Ms. GogilashviliPresident of GSA;Prof. Vladimir MargvelashviliGeneral Secretary of GSA;Prof. George MenabdeHonorable President of GSA;Nino GvasaliaScientific-research center’s “Radix” President;Nino Gamrekeli,Head of Product Development Department at ExpoGeorgia;

Health and Social Affairs of Georgia – Mr. Valeri Kvaratskhelia and several other officials. Honored guests and supporters also addressed the public during the opening ceremony.


AIM OF PARTICIPATION

OVERALL SATISFACTION LEVEL TOWARDS THE EXHIBITION

WILL YOU PARTICIPATE NEXT YEAR?

DID YOU REACH YOUR GOALS?

• Establishing Contacts and Partnerships 39%

• PR and Promotion of your Product/Service 22%

• Observing the Competitors 6%

• Finding new Customers 31%

• Other 2% Yes

68%

Maybe

20%

No

12%

Evaluated from 1 to 10 points Evaluated from 1 to 10 points

27%

12%

23%

8%

10 8 7 6

12%

26%

11%

7%

10 8 7 6

EXHIBITOR RESEARCH


of the visitors found what they were looking for

of the visitor’s expectations were fully met

VISITOR RESEARCH

156577%

67%

TOTAL ATTENDANCE

90%PROFESSIONAL

VISITORS

PROFESSIONAL VISITOR DISTRIBUTION

VISITORS WERE PRESENTED FROM THE FOLLOWING COUNTRIES

AIM OF VISITING

• DENTISTRY PROFESSIONALS: 19%

• AESTHETIC MEDICINE PROFESSIONALS: 27%

• HEALTHCARE INDUSTRY PROFESSIONALS: 49%

• OTHER: 5%

• ARMENIA

• AZERBAIJAN

• FRANCE

• GEORGIA

• IRAN

• KAZAKHSTAN

• MALTA

• POLAND

• TURKEY

• UKRAINE

• Study the Industry: 51%

• Look for specific products or services: 15%

• Contacts: 27%

• Observing the competitors: 3%


PRODUCT DIRECTORY

MEDICAL TECHNOLOGY AND EQUIPMENT AESTHETIC MEDICINE

DENTISTRY AND DENTAL EQUIPMENT

• Medical technology and equipment

• Pharmaceuticals • Laboratory and diagnostics • Pension and insurance

services • Hospitals and medical

facilities • Medical products and

supplies

• Aesthetic medicine • Treatment and decorative

cosmetics • Skin care and skin care

equipment • Fingernail design and care • Hair cosmetics • Hairdresser’s products, salon

furniture and equipment • Perfumes and Aromatherapy • Fitness center, Solariums and

Spa equipment

• Dental clinics• Dental Instruments,

equipment and technology • Dental products and supplies

EVENT HIGHLIGHTS

In the framework of the exhibition B2B meetings have been organized between industry professionals. The schedule of the meetings was developed in advance and approved by the participants. The Coordinator from “ExpoGeorgia” team was responsible for administering undisturbed track of the meetings.

On the second day of the exhibition, the hosts of

an exhibition awarded some of the participants.

All the exhibitors were granted certificates for participation. Lucky attendants won special prizes, including several companies and organizations, which were awarded with certificates for “The best Stand Design”; “The most effective communication with the visitor” and “The most fruitful participation.”

EXHIBITION COVERAGE

• Radio coverage of the exhibition on Radio Ok, Fortuna, Fortuna+

• TV advertising on Broadcasting Channel Rustavi2

• Targeted social media campaign on Facebook and Linkedin (recipients chosen by industry, region and profession)

• Newsletters sent in the databases of several major organizations

• Radios: Radio Ok, Fortuna, Fortuna+.

EXTENSIVE DIRECT MARKETING CAMPAIGN:

10 0004000ONLINE INVITATIONS

MORE THANUP TOPHONE CALLS TO MAJOR TARGET

COMPANIESPRINTED INVITATIONS


ABOUT THE ORGANIZER

ExpoGeorgia is the leading exhibition and convention center in Caucasus region. As a multifunctional business center, we combine trade fairs with congress and conferences.

Experienced, attentive event coordinators work to develop new concepts and programs to ensure that ExpoGeorgia as “a relationship broker” continues to have a strong voice in the international economic forums of tomorrow.

History of the Exhibition Center starts in 1958. At that time, State has built temporary exhibition pavilions and organized industrial exhibition to celebrate 1500 years’ anniversary of Tbilisi. Large scale construction works began in 1961 and as a result 11 pavilions, green house, pool sand park were placed in the city center. During

Address: 118 A. Tsereteli Ave., 0119

Tbilisi, Georgia

Tel: +995 3 2 234 11 00

Website: www.expogeorgia.ge

E-mail: [email protected]

Facebook: www.expogeorgia.ge/ExpoGeorgia

Soviet Period exhibition center was a place for permanent exhibition of industrial and agricultural achievements of Soviet Republic, once a year the space was devoted to international exhibitions.

In 1994-1998 organization was privatized and transformed into Joint Stock Company.

Infrastructure was modernized. ExpoGeorgia has been assigned a very important role – guiding foreign capital inflow in Georgia and opening international markets for new Georgian businesses.

ExpoGeorgia events became an excellent forum for decision makers to evaluate new products, make new contacts, enhance supplier relationships and conduct purchasing activities.

HOPE TO SEE YOU NEXT YEAR

TBILISI HEALTH FORUM 2017

DON’T MISS OUTCHECK OUT THE EXHIBITION STAY CONNECTED ALL YEAR

www.healthcareexpo.ge

FOR ADDITIONAL INQUIRY PLEASE CONTACT US:

Exhibition Center ExpoGeorgiaAddress: 118 A. Tsereteli Ave., 0119

Tbilisi, GeorgiaTel: +995 3 2 234 11 00

E-mail: [email protected]: www.expogeorgia.ge

Sales Department:E-mail: [email protected]

Marketing Department:E-mail: [email protected]

post show report - tbilisi health...

Documents