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T A n kS T o r A g eS I N G A P O R E E X P O10 - 11 DECEMBER 2013

www.tankstorageasia.com

The LeADING eveNT for The ASIAN TANk STorAGe SeCTor

PoST ShoW rePorT

www.tankstorageasia.com

hIGhLIGhTS from The CoNfereNCe INCLuDeD:

Tank Storage Asia 2012Tank Storage Asia hosted over 30 exhibitors at the 2012 event in Singapore who showcased the latest developments and innovations from the Asian tank storage industry. The show welcomed 543 industry decision makers - a massive 328% increase of visitors compared to the previous year.

Taking place alongside the exhibition was the Tank Storage Asia conference, which catered to nearly 70 delegates who came to gain knowledge and expertise as well as to discuss best practice solutions, trends and developments within the industry.

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Outlook for the bulk liquid storage market in Asia mohamed merican, Lead Consultant, TrI-ZeN

Developments in Malaysia: focus on the southern Johor Brian mak, Business Development manager, Benalec holdings Berhad

Avoiding major incidents at bulk liquid storage facilities through risk management ed fahnline, environmental engineer, GSm Asia

Opportunities in the liquids storage industry in China karl Sanders, Senior Consultant (China representative), Downstream B.v.

Lessons learnt from the Christchurch earthquakes, New Zealand Brent Cooper, Terminal operations manager, Z energy

Integrating biofuels into storage terminals Anthonie versluis, managing Partner malaysia, roland Berger Strategy Consultants

Includes Petro Expo 2011 catalogue

From freezing temperatures to

renewable fuelsAllied Aviation talks about the challenges

Of providing 6 billion gallons of jet

fuel each yearBiojet fuel takes offRenewable aviation fuels are coming, but what

are the legislative, environmental and economic

issues that still need to be overcome?

handlermagazine

Creating Opportunities for Petroleum Professionals

May 2011 • Volume 1 • Issue 1

Visitors and exhibitors alike consider Tank Storage Asia an important event in the industry calendar for the Asian market. The show offers a platform to showcase hundreds of products and discover more cost-effective solutions to existing processes.

As such, we strive to develop a comprehensive marketing campaign to capture the interest of decision makers of the industry. Here is a breakdown of how we did this for Tank Storage Asia.

INSERTS • Tank Storage Magazine• Biofuels International• Hazardous Cargo Bulletin

DISPLAY ADVERTISING • Asia Today (weekly e-newsletter)• Biofuels International• Hazardous Cargo Bulletin• Tank Storage Magazine• The Fuel Handler

EXTERNAL EMAILS • Argus Media subscribers• Asian Trade Press database• Energy Asia• Industrial Guide Asia database• SCIC members• Sma members• Tank Storage Magazine • The Fuelhandler database

INTERNAL ADVERTISING • Weekly HTMLs sent to a database

of over 54,000• Direct mail campaign• Telemarketing campaign

ONLINE & NEWSLETTER ADVERTISING • Tank Storage Magazine• Biofuels International• Hazardous Cargo Bulletin• Hydrocarbon Asia• Industrial Guide Asia• Lead Generation - Exhibition

Supplement• Marine Offshore Oil & Gas

Supplies Directory• petroMin• Storage Terminals Magazine• The Fuel Handler

Follow the dedicated Twitter account @StocExpowhich tweeted on a regular basis in the run-up to the show.

The trend #TSAsia12 was included in a number of our followers’ tweets. Topics included exhibitor and industry news and show information.

The StocExpo & Tank Storage Events group on LinkedIn offers visitors and exhibitors the chance to discuss the

latest developments in the industry. Why not join us and connect with fellow tank storage professionals?

You can like the StocExpo & Tank Storage Events page on Facebook to find out the very latest

advancements in the bulk liquid storage industry and keep up-to-date with the latest Tank Storage Asia show news.

SoCIAL meDIA

ADverTISING

www.tankstorageasia.com

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Tank Storage Asia generated a huge amount of media coverage, from full editorial articles to diary dates and event listings. A dedicated and focused PR campaign reached across all target media.

eDITorIAL

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SUPPORTERS & ASSOCIATIONS

Tank Storage Asia is proud to be supported by a number of key industry associations, institutions

and media. The 2012 show supporters are listed below, with

more to come on board for 2013!

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EDITORIAL COVERAGE The event was publicised in all the major industry publications (online and offline) along with a number of key journals, including:

• Argus Petroleum Products Report

• Asia Today

• Biofuels International

• Building & Construction Asia

• BulkInside

• E-Energy Market

• EnergyAsia

• Exhibition World

• F+L Asia

• Fire & Safety Group e-newsletter

• Hydrocarbon asia

• Industrial Guide Asia

• Industrial News Asia

• Marine & Offshore Oil & Gas

• Petromin Pipeliner

• PetrolPlaza

• PFC Energy

• Singapore Expo e-newsletter

• Storage Terminals Magazine

• Tank Storage Magazine

• Tank Storage Magazine e-newsletter

• TSNN

EVENT LISTINGS • Biofuels International

• HCB

• F+L Asia’s Industry Events Calendar

• Tank Chat

• Tank Storage Magazine

• The Fuel Handler

• www.argusmedia.com

• www.biofuels-news.com

• www.bulkinside.com

• www.chemonline.com.sg

• www.energyasia.com

• www.fs-world.com

• www.hazardouscargo.com

• www.industrialnewsasia.com

• www.mnosupplies.com

• www.tankstoragemag.com

• www.thefuelhandler.com

Official Publication

Sponsors

Media Partners & Supporters

vISITor QuALITYHere is a sample of some of the visitors who attended Tank Storage Asia 2012:

Company ...................................................................................................Job FunctionAmpol Singapore Holdings PTE LTD ........................................................Vice PresidentAudex Pte Ltd .......................................................................... Deputy Project ManagerCarboVac Environmental Services ..............................Vapour Recovery Unit SpecialistChevron Oronite Singapore ..................................................................Project EngineerConcord Energy Pte Ltd .................................................................Engineering DirectorFabricom B.V ...................................................................... Tank Engineering ManagerGSM Asia .................................................................................Environmental EngineerGulf Petrochem................................................................Group Chief Executive OfficerKuwait National Petroleum Company ....................... Electrical Maintenance EngineerMcConell Dowell ................................................................Senior Mechanical EngineerMencast Energy Services International ....................................Business DevelopmentOiltanking Asia Pacific Pte Ltd ..................................Business Development ManagerPT Badak NGL.............................................................Corrosion and Material EngineerShell..................................................................................................................EngineerShell Eastern Petroleum ......................................................................Project InspectorSingapore Refining Company ......................................................Mechanical ManagerSVS Valves Pte Ltd ...........................................................................................EngineerTan Computer Enterprise .................................................................. System IntegratorXXI Power Pte Ltd .............................................................................................. Director

vISITor & DeLeGATe INfoTank Storage Asia always attracts senior decision makers with real buying power. Here is a glimpse of some of the visitors and delegates:

92% of exhibitors found the event in terms of generating quality leads as worthwhile or very worthwhile

96% of exhibitors found the quality of visitors to Tank Storage Asia as good or excellent

85% of visitors rated their experience of the event as good or excellent

www.tankstorageasia.com

“Thank you once again for organising this excellent yearly platform for the industry to exchange ideas.”Brian mak, Business Development manager, Benalec holdings Berhad

“This was an important show for us to come and see, it has saved us a lot of time searching around for solutions online; we have certainly found some suppliers we can do business with. We came to the show looking for innovative ideas and have found just that.”Abdalaziz Almutairi, Project engineer, kuwait National Petroleum Company (kNPC)

“I have come to the show to increase my knowledge and see what’s available, so that that I can serve my customers better. It’s been well worth the visit as I have met with clients that I will definitely do business with.”Jan Tenn kanigen, Coo, maxGrip

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exhIBITor feeDBACkDon’t just take our word for it, have a look at what our exhibitors have said about the event:

www.tankstorageasia.com

“Tank Storage Asia is a superb possibility to meet with existing and potential customers. The knowledge level is very high which leads to very interesting and intense discussions.” Bertram Kuld, Product Manager, Endress + Hauser

“Very worthwhile attending. A number of potential clients visited the Aker Solutions stand from the region and the Middle East.” Simon Shipley, Business Development Manager, Aker Solutions

“World economy is facing a recent ring toward Asia and we want to be a part of it!” Guillaume Heurteloup, Process Engineer, CarboVac

“Venue is accessible and cosy for exhibitors and visitors. The service provided by the organisers was great! Friendly and approachable.” Lawrence Bay, Sales Manager, Klenco (S) Pl

“The quality of visitors has been excellent. We have met the influential people we needed to meet. It has been very worthwhile and we will be back next year.” Jason Ong, Service Engineer, Scanjet

“A very well organised exhibition, leaving enough space for visitors to move around. Efficient floor plan.” Moloy Chaudhuri, International Sales Manager, Omni Valve Co.

“A well organised show with a diverse & knowledgeable mix of customers, suppliers and engineering companies… Tank Storage Asia has arrived!” Roderick Stanley, CEO, Schuf Fetterolf

“Very spacious, cosy and nicely arranged. Well prepared in every aspect.” Habibah Kaspari, Marketing Executive, Asian Trade Press Pte Ltd.

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