post show report - horti asia

22-24 August 2018, EH 98, BITEC, BANGKOKREVIEW


TOP 10 EXHIBITOR COUNTRIES

GROWTH EXHIBITORS

EXHIBITOR CREDENTIALS

INDUSTRY EXPERTISE : 10,677 BUYER DEMAND

1. Thailand

2. South Korea

3. China

4. Malaysia

5. Taiwan

6. Germany

7. Netherlands

8. Singapore

9. Italy

10. Vietnam

2017 2018

0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %

Satisfactory Level

Re-exhibiting in 2020

Visitor Rewarding of “Excellence”

Satisfactory Hosting Buyers

Industry Referrals

Achieved ROI via platform

95%

92%

89%

89%

89%

81%

300

29Exhibitors

Countries

INDUSTRY LEADERS

Climate Controlled Production(Greenhouse Technology, Plastic Film Tunnels)

Soil, Substrates, Fertilizers

14%

9%10% 9% 9%6% 6%

5%

Water Management, Irrigation

Seed Breeding, Vegetables Seeds

Crop Protection and Disease management

Fruit Processing, Vegetable Processing, Crop Milling, Processing Equipment

Horticulture Equipment+input

Planting and Cultivating Equipment

25%

25+

Industry drivers:1. Food safety2. AgTech3. IoT

4. BigData5. Coldchain

TOP 10 VISITOR COUNTRIES

Horti ASIA FACTS


17%

33 % International

15% 14%7% 6% 5% 4% 4% 4% 4%

21%

Thailand

India

China

Malaysia

Vietnam

Japan

Myanm

ar

Philippines

Indonesia

South Kore

a

SingaporeOth

er

67%

10,677

69Trade Professionals

Countries

91% of visitors had positive feedback

90%of visitors would recommend Horti ASIA to their industry colleagues

85%of visitors are directly involved in purchasing and procurement decisions

80%of visitors intend to visit Horti ASIA 2020 (May 7-9, Bangkok)

Grower

Importer / Trader

Exporter / Manufacturer

Dealer / Distributor

Retail Business

Wholesale Business and Distribution

Food Processors

Agricultural Cooperatives

Propagators, Breeder

Trade / Farmer Organization

Agricultural Government Agency

0% 5% 10% 15% 20% 30%

27%

11%

11%

9%

9%

9%

6%

6%

5%

4%

3%

Vegetables

Fruits

Others

Plants / Trees / Shrubs

Flowers

0% 5% 10% 15% 20% 30% 35%

34%

28%

19%

11%

8%

BUYING INTEREST

CROPS OF INTEREST

Greenhouse Technology /Plastic Film / Tunnels

Planting / Cultivating andHarvesting Equipment

Genetics / Breeding / Seed Improvement

Irrigation & Drainage / Water Management

Fruits and Vegetables Processing Technology

Crop Protection and Disease Management

Others

Postharvest Technology (Monitoring / Sorting / Storage / Packaging / Transport)

0% 5% 10% 15% 20%

15%

16%

13%

13%

12%

11%

10%

10%

Senior Management

Sales & Marketing

Farm, Plant, Project Manager

Research & Development / Engineering

Purchasing Department

37%

23%

20%

13%

7%

10,677 trade professionals from 69 countries attended the show during three days, 33% of these were international visitors.


The next edition of Horti ASIA will be held from May 27-29, 2021 at BITEC, Bangkok

CREDENTIALS & REFERENCES

1,500Business Meetings

Over

Hosted Top-decision Makers 300

30Growers from

Countries

The quality of this exhibition is really high because it brings techniques and innovations together from all around the world and adapts them to the situation here in Bangkok. Asia is the kitchen of the world, and has so much potential in terms of food production. In my opinion, this is the right place to be.Mr. Willem Schoustra, Agricultural Counselor, The Embassy of the Kingdom of the Netherlands in Thailand and Vietnam

Horti ASIA exceeded all my expectations when I visited. It was very valuable and integrated. I have found a lot of interesting and innovative products there and seriously consider to introduce them to our farm. Also it was an eye-opener for me to know about the horticulture in other countries. Obviously it is recommendable for other growers who is looking for success!Mr. Sangsik Yang / B&U Farm, Founder & Director (Korea)

Horti ASIA exceeded our expectations. The profile of the visitors was high quality, with a truly international Asian flavor. For urban farming stakeholders, it was a first to host a round table about our urban farming in Singapore and the ambitions of the Dutch consortium, and the interest was overwhelming. Thank you for organizing, we’re looking forward to the next one!Nienke Gelderloos, Agricultural Policy Advisor & Liaison Manager Urban Farming (Singapore)

For VinEco, Horti ASIA is a very informative platform that not only us updated with innovative technologies but also various solutions for our current operation. We consider this is a chance to explore possibilities of optimization toward our business, and

more importantly to be basis for our future business strategy. Of couse we hope to be visiting Horti in 2020 again.Vu Tuyet Hang, CEO, VinEco (Vietnam)

We joined Horti ASIA since the first edition. So, we notice changes happening each year. Today, exhibitors are more serious and that’s because you have been able to change the exhibition from a small show with many Thai visitors to an international show that is now attracting serious players in the industry who are expanding and starting on professional scale. The amount of interested buyers this year increased triple compared to last year and from many different countries. We are happy to announce

we confirm for your next expo and look forward to a 2 yearly event! Menno Keppel, CEO, Agri Solutions Asia Co., Ltd. (Thailand)

This year’s Horti ASIA was a great event where we could truly sense the excitement around agriculture in Southeast Asia. We met with many amazing growers from all over the world and the focus on utilizing technology to improve growing conditions was very clear.

JP Papaioannou, Director - SEA & China, 330MHz B.V. (Hong Kong)

DLG International GmbHEschborner Landstr. 12260489 Frankfurt/Main, Germany

Tel. +49 69 24788-0www.DLG-International.org

88 The PARQ, 4th FL, Ratchadaphisek Rd., Khlong Toei,Khlong Toei, Bangkok 10110, Thailand

Tel. +662 111 6611www.vnuasiapacific.com

post show report - horti asia

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