portugal dfa 20 oct corto
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new perspective
This about a country you dont know.Its about facts that will surprise you.
Its about brands that are all over the world,often on your doorstep, but you do not
realise where they come from.
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experts in precisionInternational demand for machinery made in Portugal (moulds,electronics, automotive components, pneumatic and hydraulic
equipment, etc.) continues to grow and assist the development ofcountries throughout the world.
Did you know that machinery is Portugals No. 1 export?
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design and engineeringDid you know that Portugal is a state-of-the-art point of reference andreliability in the moulds industry?
Samsonite, Nokia, Mercedes-Benz and Porsche are just some of thefamous names that rely on Portuguese talent and engineering.
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Did you know that 26 millionAmericans sleep on
Portuguese sheets?And that Portugal leads Europe
in home textiles and is the thirdlargest exporter in the world?
Portuguese brands stand out
because of their sheerinnovation: intelligent fabrics,
fabrics that are fire-retardant,
anti-bacterial or havetherapeutic and hydrating
properties.
new generation
fabrics
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desired brandsDid you know that leading celebritiesprefer to wear Portuguese brands?
The same is true ofFepsa, manufacturerof felt hats orVicri, a brand of menswearchosen by such leading figures as TonyBlair, the King of Spain, and Bill Clinton.
It is also worn by celebrities like Hugh
Grant, Ben Affleck and Lus Figo. And thelist goes on: Lanidor, Dielmar, Diniz eCruz, mpetus, Salsa Jeans are someof the brands you will hear about.
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Did you know that Portugal leads the world in footwear technology?That it is Europes No. 3 exporter? That it invented bullet-proof shoes?
Ninety million people in the world choose Portuguese shoes. StevenSpielberg is one of them: the Portuguese brand Swearsupplied theshoes for Star Wars. And Fly London, Yucca and Aerosoles just
keep growing.
shoes of the future
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Power in the palm of your handDid you know that it was Portugal thatinvented pre-payment cards for mobilecommunications?And that in Portugal you can buy a cinematicket and choose where you sit by mobilephone? Mobycomp, Quadriga,
Ydreams(creator of technological solutionsfor global customers such as Adidas,Vodafone or Nokia) and of course, PortugalTelecom, are the worlds most innovative
companies in this sector
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pure energyDid you know that Portugal is building Europes* largest solar powerstation? And that wind power is the main target for investment? Have you
heard of SRE? This is a Portuguese company that researches anddevelops products based on the use of hydrogen. All of these are aimed
at new forms of energy economical, clean and peaceful.
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technology for lifeBeating incurable diseases or preserving stem cells forregenerative medicine are the everyday concerns ofcompanies such as Biotecnol, Alfama (winner of theEuropean start-up prize in 2005), Crioestaminal,Medinfar /Cytothera, Biocant and IBET. Others are
developing new pharmaceutical solutions companiessuch as Bial and Cipan. All these companies are workingto achieve a better life surely they deserve to beknown?
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Thevalueofthingsisnotthe1metheylast,but
theintensitywithwhichtheyoccur.Thatiswhy
thereareunforge:ablemomentsandunique
peopleFERNANDOPESSOA
ThesewisewordsofthegreatpoetPessoareflectourstateofmindDeepinoursoulwefindthe
inspira1onandcrea1vitythatturnseveryhappeningintoaspecialandmemorableevent.
Duringthenextfewhours,wewilltrytoshowyouthetruesoulofPortugal,itstradi1onsandthewaywe
makethemmodernandtrendy.Music,light,sound,countlessflavorsandexperienceswilllastforeverin
everyonesmemory.
WewillguideyouthroughEuropesbestkeptsecretPortugal.
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Thereisacountryforeveryone`stasteandeachregioncap1vesitsvisitorsbyitsunique
charmOporto&theNorthwiththeDouroValleycon1nuestoenrapturethewine
lovers;Lisbon&theCoasta:ractsyoubyits,somewhat,exo1cblueandgreenscene,
itsnarrowcobbledstreetsandalleys,commandingviewsfromthetopofthehills,its
monumentsandartcollec1ons;theAlgarve,withitsGrandHotels,golfcoursesand
goldensandybeaches;theIslandsofMadeiraandtheAzoreswithbreathtakinglandscapes,offervariousac1vi1essuchasgolf,boa1ngandbeau1fulhikingtrails.
AllthosethatvisitPortugalarealwaysamazed,pleasantlysurprisedandwillkeepthe
bestsouvenirs.
Lisbon Oporto Algarve MadeiraAzores
PortugalisOurDes1na1on!
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Astunningcountryalwaysreadytoawarmwelcomewitharms
wideopen,turningeveryeventintoatremendoussuccess!
Portugalisoneoftheoldestna1onsintheworld,richinculture,
withafabuloushistory,finegastronomy,famous1le(azulejo)
works,tradi1onalmusicfado,legendaryconventsweetrecipes
andmuchmore.Thiswealthypatrimonywaitsforyouinevery
corneracrossthecountry.
PortugalisOurDes1na1on!
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To be Portuguese is to be sociable, warm-hearted, imaginative,
sentimental, open to the world. It is to be passionate about new things,
new ideas.
It is to be proud of ones heritage, without any trace of arrogance.
Above all, it is to make oneself available.
.
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Susana de Salazar Casanova | 201214
Somereferen1alpoints
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Susana de Salazar Casanova | 201215
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Distances
LisbonCity
Alentejo 1h 30minSetubalPeninsula 40 min
Tejo 1h(Ribatejo)
Lisbon 45 min(Estremadura)
Porto 3 hours
Seaside, Atlantic
Ocean 30 min
Algarve, 3h
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Distances
Porto City
Bairrada1h30 min
Do 1h 15min
Douro 1h30min
Minho 45 min
Galizia Spanish Border 2 hours
Seaside, AtlanticOcean 30 min
Lisbon, 3h
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Susana de Salazar Casanova | 201218
Ali:lebitofHistory
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Portugal is the oldest nation inEurope
Its frontiers are the same as theones in1249.
Portugal was established in 1143The first King of Portugal was:
D.Afonso Henriques,son of Henry deBourgogne
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Portuguese Empire
The Portuguese will remain in
History for the intensive maritimeexploration undertaken during the 15th
and 16th centuries. Portuguese sailorswere at the vanguard of Europeanoverseas exploration, discovering andmapping the coasts of Africa, Asia andBrazil. Expeditions started in 1419 along
West Africa's coast under the sponsorshipof prince Henry the Navigator, reachingthe Cape of Good Hope and entering theIndian Ocean in 1488. Ten years later, Vascoda Gama led the first fleet around Africa to
India, arriving in Calicut and starting amaritime route from Portugal to India.Soon, after reaching Brazil, explorationsproceed to southeast Asia, having reached
Japan in 1542.
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In XVI century, the maritimeroute to India was discovered
byVasco da Gama
Portuguese Empire
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Les portugais aiment beaucoupdcouvrir. Ils ont t partout dansle monde.
LImpire Portugais a t le premierImpire global du monde.
Brsil
AngolaMozambique
Timor
IndeGuine
Cape VertMacau
S.Tome et Prince
Portuguese Empire
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It was also in XVI Centure when Luis de
Cames, a well-known poet wrote OsLusiadas, narrating the Portuguese trips anddiscoveries.
Cames is considered Portugals greatest
poet. On June 10th, date of his death,Portugal celebrates its National Day Portugal Day and Cames Day.
Late this century, when Spanish king Philip II invaded Portugal and isproclaimed Kiing of Portugal in 1581, as Philip I.Spanish rule will last 60 years.
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November the 1st 1755 an
earthquake destroyedLisbon, during thekingdom of Jos I.
His minister Marqus dePombal will govern thenation with an iron fistand reconstruct thewhole city following a
quite strict plannification.
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1st February 1908: King Carlos I and his oldest son and heir werekilled in Terreiro do Pao.
Manuel II, his younger son, abdicated in October 1910.
The Republic was proclaimed immediately
Instability is constant up to 1926. Carmona General and Professor
Antnio de Oliveira Salazar imposed a dictatorial and corporativeregimen known as Estado Novo
THE END OF THE MONARCHY: 1910
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The Carnation Revolution (Portuguese: Revoluo dos Cravos),also referred to as the 25 de Abril was a military coup started on25 April 1974, in Lisbon, Portugal, coupled with an unanticipatedand extensive campaign of civil resistance. The Portuguese
celebrate Freedom Day on 25 April every year, and the day is anational holiday in Portugal.
25 April 1974
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A new democracy
25th April 1975: first democratic elections. Neverthelesspolitical crisis were constant
2nd April 1976: new Constitution is proclaimed
Democracy stabilized up to 1986, with Mario Soares as the
first civil president since 1926.
D B
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Duro Barroso
(President de la CommissionEuropeenne)
Jos Mourinho
Cristiano Ronaldo
Fernando Pessoa
Cavaco Silva
SacaduraCabral et Gago Coutinho
Les ducs de Bragana
Portuguese Royal Family
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Jos Saramago-WriterPrime Nobel Literature
Souto Mouraet Siza Vieira ArchitectsPrimes Pritzker - Architecture
Nata
Rei
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Dliceux
Pastisd
eNata
1001waysofcookingcod
Galletedu
RoiBo
lo-Rei
typique
CarnedePorcoAlentejana
InPorto...Franc
esinha
InLisbonne...Escargots-Caracis
AndTripas
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Someinteres1ngplacestovisit
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Portugalhasastrongreligiouslegacyallovertheterritory.MainChristianchurchesandsantuariesare:
Churches and Sanctuaries
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Santa Maria da Vitria, more commonly known as BatalhaMonastery, is one of the best and original examples of Late Gothicarchitecture in Portugal, intermingled with the Manueline style.
It was built to thank the Virgin Mary for the Portuguese victory overthe Castilians in the battle of Aljubarrota in 1385, fulfilling a
promise of King John I of Portugal.
Batalha Monastery
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Mafra National Palace is a monumental Baroque Italianized Neoclassicalpalace-monastery located in Mafra, some 28 kilometres from Lisbon. Itsdimensions are so huge that it dwarfs the city.
The palace, which also served as a Franciscan monastery, was built duringthe reign of King John V (17071750).
Convento de Mafra
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The palace-monastery was built in consequence of avow made by the king in 1711, who promised tobuild a convent if his wife, the Queen Mary Anne of
Austria, gave him descendants.
This story is told in the book Memorial doConvento (Baltasar and Blimunda), by the Nobel prize
laureate, Jos Saramago
Convento de Mafra
The greatest treasure of Mafra is itslibrary, with marble floors, shelves in
the Rococo style
and a collection of over 36,000 books,thanks to the efforts of the Franciscan
Order.
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The Sanctuary of Ftima is a Roman Catholic Marian basilicain Ftima. Its construction began in 1928 and was finished
in1953.
It was built at the site of the Marian apparitions reported by
three children in 1917.
Sanctuary of Our Lady of Ftima
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Shepherds of Ftima
TheThree Little Shepherds were the three children who witnessed theapparitions of Our Lady ofFtima, made between 1916 and 1917 in Cova
da Iria. Their names were: Lucia (aged 10), Francisco (9) and Jacinta (7).
In 1917, the children watched six apparitions of Our Lady, between 13
May and 13 October.
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Alcobaa Monastery is a Medieval Monastery located in the town
of Alcobaa. It was founded by the first Portuguese King, AfonsoHenriques, in 1153.
The church and monastery were the first Gothic buildings inPortugal. Due to its artistic and historical importance, it was listed
by UNESCO as a World Heritage Site in 1989.
Alcobaa Monastery
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Alcobaa MonasteryThelovestoryofPedroandIns
Pedro (1320-1367) was aPortuguese prince and InswasaCastillanyoungladywhocametoPortugalwithaCastillanprincess,Pedrosbride.Theyfellinloveandhad3childrenbuttheirlovewasforbidden.
Pedros father, King Afonso IV, ordered the assassination of Ins takingadvantageofoneofPedrostrips.WhenPedroascendedtothethrone,Inssmurderswereexecuted andPedrocrowned her Queen of Portugal. Their tombs lie side by side in Alcobaa
monastery.
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Whereveryougo,youwillfindcastlesandfortressesonceused both as protection against invaders (Moor,Spanish,French)andashomeforthepopulation.Some
ofthesecastleswereoriginallybuiltbytheMoors.Inmanyoftheseplaceswecannowenjoymedievalfairsandotheractivitiesfromtimetotime.
Palaces, Castles andFortresses
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Queluz National Palace is an18th-century palace located at Queluz.
One of the last great Rococo buildings to be designed in Europe, the design ofthe palace was inspired in the Palace of Versailles,France.
Queluz Palace
Vil Vi s P l
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The Ducal Palace of Vila Viosa (1501) is animportant palace located in Vila Viosa, Alentejo.
It was, for centuries, the seat of the House ofBraganza, one of the most important noble houses,which became theruling house of Portugal in 1640.
It was here that king D.Carlos, slept on the nightbefore his assassination*, in 1908.
D.Carlos
Oneoftherooms
DucalPalace
Vila Viosa Palace
*His son, D.Manuel II, was our last king but he never governed the kingdom.
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PortodeMs
bidos
ThecastlewastakenfromtheMoorsbythefirstKingofPortugal,AfonsoHenriques,in1148.
In1210,KingAfonsoIIgavethetitleofthisvillagetoQueenUrraca.Sincethen,bidoshasoftenbeenpatronizedbytheQueens of Portugal, giving rise to itsinformaltitleasViladasRainhas.
NowadaystheInternationalChocolateFestivalisoneofthetownsmostpopularevents,amongmanyothers.
b
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PortodeMs
bidosChocolate FestivalChristmas Festival
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In the past this castle played animportantstrategicroleinthewarsagainstCastillaandSpain.
Marvo
Almeida Fortress
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Almeida Fortress
Its current structure dates back to the 17thcentury, in the context of restoration ofindependence.It guards an important cross-border road fromSpain and underwent several sieges. Themostwell-known, took place during the PeninsularWar(FrenchInvasion),in1811.
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Monsaraz Castle InMonsarazvillagewefind
oneofthebestpreservedmedievalsetsofourcountry.Alquevasartificiallake,Portugalsbiggestlakebathestheregionsince2002.
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Susana de Salazar Casanova | 201250
Quinta da Bacalha Quinta dos Loridos , near Lisbon
Wine &Art a perfect combination
Jos Berardo a wellknown portuguese entrepreneur and art lover owns part of these
wineries.
He had the idea to set masterpieces of Art throughout the Bacalha Winery, so despite of
winetasting the visitor can appreciate a rich collection of historical tiles as well as a replica
of the chinese soldiers from theTerracotta Army , amongst others.
At Quinta dos Loridos , famous for its champagne production he hadthe revolutionary idea to set a huge Chinese garden in the middle of the soft wine hills of
the OESTE an area quite virgin untill today in tourism development.
Quinta dos Loridos attracts thousand of visitors every weekend to taste the wines of the
Bacalha Vinhos empire and have a relaxing visit to the gardens.
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Susana de Salazar Casanova | 201251
}Where to stay?
Pousadas their are many of them throughout
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Susana de Salazar Casanova | 201252
y g
Portugal ,alltogether about 40
4 different types:
historical, Nature , Charming and Design !
www.pousadas.pt
QUINTAS
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Susana de Salazar Casanova | 201253
Small farm estates and manor houses, thatoffer a very relaxed and cosy atmosphere. According to the area often linked to Wine or other ruralproduction. Some samples:Herdade dos Coelheiros (Alentejo) Herdade Sabroso (Alentejo) Casa do Sezim (Vinho Verde) Winehouse Hotel Quinta da Pacheca Useful links: www.wonderfulland.pt www.secretplaces.com
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After historical places Some new buildings
21TH CENTURY ACHITECTURE
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21TH CENTURY ACHITECTURE
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TOP 10 Estdio Municipal de Braga (2000-2003)EDUARDO SOUTO DE MOURA108 milhes de euros
21TH CENTURY ACHITECTURE
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21TH CENTURY ACHITECTURE
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TOP 10 Metro do Porto (1997-2005)EDUARDO SOUTO DE MOURA1. Fase: 4 linhas, 67 estaes, 56 km; 2,4 milmilhes de euros
21TH CENTURY ACHITECTURE
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21TH CENTURY ACHITECTURE
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TOP 10 Casa da Msica (1999-2005),PortoREM KOOLHAAS22.000m2; 111 milhes de euros
21TH CENTURY ACHITECTURE
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21TH CENTURY ACHITECTURE
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TOP 10 Igreja da Santssima Trindade (2003-2007), FtimaALEXANDROS TOMBAZIS, colaborao dePAULA SANTOS12.315m2; 80 milhes de euros
21TH CENTURY ACHITECTURE
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21TH CENTURY ACHITECTURE
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TOP 10 Centro de Artes da Calheta Casadas Mudas (2001-2004), MadeiraPAULO DAVID12.000m2; 15 milhes de euros
21TH CENTURY ACHITECTURE
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2
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TOP 10
Biblioteca Municipalde Viana do Castelo(2005-2008)LVARO SIZA VIEIRA3130m2; 4,5 milhes de euros
21TH CENTURY ACHITECTURE
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TOP 10 Fluvirio de Mora (2004-2007)PROMONTRIO ARQUITECTOS3000m2; 6 milhes de euros
21TH CENTURY ACHITECTURE
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TOP 10
Centro de Coordenaoe Controlo do TrfegoMartimo do Porto de Lisboa(1999-2001)GONALO BYRNE2280m2; 2,5 milhes de euros
21TH CENTURY ACHITECTURE
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TOP 10
Centro de Artesde Sines(2002-2006)MANUEL e FRANCISCOAIRES MATEUS8065m2; 8,2 milhes de euros
21TH CENTURY ACHITECTURE
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TOP 10
Escola Superiorde Tecnologiado Barreiro(2003-2007)ARX PORTUGAL10.500m2; 8,6 milhes de euros
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And for the children!
O Portugal dos Pequeninos
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O Portugal dos Pequeninosin Coimbra
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Economics What is next?
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How can we describe Portuguese people?
Cultural comparison betweenIt l d P t l
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Italy and Portugal
Susana de Salazar Casanova | 2012100
INDIVIDUALISM - COLLECTIVISM, CONSENSUSItaly: very Individualistic (1)
Portugal: collective (7)
HIERARCHY, STATUS RANK- EGALITARISMItaly: egalitarian (7)
Portugal: medium (5)
TRANSACTIONAL, TASK- RELATIONSHIP, TRUSTItaly: relationship (7)
Portugal: very relationship (10)
Cultural comparison betweenItaly and Portugal
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Italy and Portugal
Susana de Salazar Casanova | 2012101
SITUATIONAL, SUBJECTIVE- RULE-BASED, OBJECTIVEItaly: situational (5)
Portugal: situational (5)
POLYCHRONIC - MONOCRONICHItaly: polycronic (3)
Portugal: polycronic (3)
EXTERNAL CONTROL, FATE INTERNAL CONTROL,CHANGEItaly: external (3)
Portugal: very external (1)
Cultural comparison betweenItaly and Portugal
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Italy and Portugal
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RISK AVOIDANT RISK CONFORTABLEItaly: medium (5)
Portugal: very risk- avoid (1)
DETAILS, DEDUCTIVE DECISIVE, INDUCTIVEItaly: very deductive(1)
Portugal: very deductive(1)
HIGH CONTEXT LOW CONTEXTItaly: high context (3)
Portugal: very high context (1)
Cultural comparison betweenItaly and Portugal
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Italy and Portugal
Susana de Salazar Casanova | 2012103
HARMONY, INDIRECT CONFRONTATION, DIRECTItaly: harmony (3)
Portugal: very harmony (1)
FORMAL, RITUALISTIC INFORMAL EFFICIENTItaly: medium (5)
Portugal: formal (3)
ACHIEVEMENT, TASK BALANCE, NURTUREItaly: very task (1)
Portugal: very balance (10)
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Susana de Salazar Casanova | 2012104
Muito obrigada pela ateno!
Dvidas?
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Susana de Salazar Casanova | 2012105
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