popforms pitch deck - series seed

Kate [email protected]

April 2013

mailto:[email protected]


$156bcompanies spend

EACH YEAR ON TRAININGmanagers & employees

but still struggle

to make their

leaders e≠ective

proprietary & confidential - copyright 2013 PopForms

... and billions on software for managers and employees


There’s still no solution to help managers be more e≠ective

Goal Setting

Status e-mails

Project communication

Performance reviews

More meetings

Development plans

Mentoring

360 feedback

All-hands meetings

Attend conferences

Courses & Training

Industry memberships

Off-sites

The nuts and bolts of leadership

Leadership Software


HR solutions exist to achieve HR goals not employee & team lead goals


What can managers do today?

In the US, companies spend $13.6b on leadership training.


# <$50 $$1000+

8ExecutiveCoaches

Courses Conferences

Books Articles

Ló

New Category: Leadership Software


Ine≠ective leadership wastes millions of dollars through poor team performance and employee churn

=

70%

10%

20%

Entrylevel

Midmgmt

Seniormgmt

Ave annual salaries $30k $70k $150k

$17.3M $11.6M $12.4M

Company with 10,000 employees

$41.3M770

people220

people110

peopleAnnual loss of talent

@11% turnover

$22.5k $52.5k $112.5kCost to replace@75% salary

In bottom line turnover costs


Unmotivated employees costs US companies $300b each year in lost productivity

Companies with high levels of employee engagement saw a 19.2% increase in operating income

Companies with low levels of engagement saw a 32.7% decline in operating income

86% of engaged employees said they felt happy very often at work

actively disengaged employees cost the organization $3,400 for every $10,000 in salary


Most companies focus on the shiny stu≠ instead of what’s important

What companies do today What employees say would spark better performance

Employees crave strong leadership and professional growth opportunities

Pizza Party!!!!$25

Best NinjaPaper plane

Pro Epic Mo


25%

23%

14%

Greater clarity about what the organization needs me to do and why

Development opportunities

Regular, specific feedback about job performance

Popforms makes managers better leadersLeadership looks like art when you don’t know the science behind it.

Most managers don’t know best practices.

Software can fix this by blending content into workflow.

38% high engagement when companies focus on talent management and retention

40% decreased turnover from investing in employees

every $1 invested in employees translates to $10 in profits

35%employee development can boost morale


We’ve hit a nerve60+ customer conversations

900+ people waiting for early access

Product launch on 8/30

Already turned down 7-digit acquisition offer

email

Basecamp

Jira

Asana

TrelloProductivity

Training

Coaching &Feedback

PeopleManagement


DemoHi!

The PlanCustomer Acquisition

Leverage existing organic audience (newsletter & blog)

Goal based courses - potential partnerships with content producers

Paid online marketing (targeted via LinkedIn & Facebook)

Focused on selling to teams and managers.

Start with a lower price point ~$50 per month/per team.

Within 6 months of launch, expand the offering into multi-team and higher price points.

Viral through employees - not another tool forced upon them. We want to create tools that will save time and they will want to use, and advocate for their managers to use.

We have traction and an

existing audience


FinancingAdvisor

Kate MatsudairaCEO & Founder CEO, Google Comparison Founder, KISSmetrics DLA Piper

Dan Shapiro Hiten Shah Megan Muir

LegalCEO Advisor

Raising: $1MHi!

Pop


Kate [email protected]

April 2013



popforms pitch deck - series seed

Technology

leadership training

training managers employees

hr goals

b companies

hr solutions

meetings development

feedback allhands meetings

kate matsudaira