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Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential Turn content into an epidemic David Szabo Seed Investment Deck Brandvee Limited

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Page 1: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

Turn content into an epidemic

David Szabo

Seed Investment Deck

Brandvee Limited

Page 2: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

Social sharing killed free engagement. Home page traffic and organic reach are both dead.

Pag

e vi

ews

(mill

ion)

60

88

115

143

170

2010 2011 2013

Home page traffic (source: NYT)

Org

anic

rea

ch o

f all

page

s (%

)

2

2.44

2.88

3.32

3.76

4.2

Oct '13 Nov '13 Dec '13 Jan '14 Feb '14

Organic reach of top FB pages (source: Ogilvy)

Page 3: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

Marketers still haven’t cracked the social sharing code.

Vitality is still “Jedi marketing”

Page 4: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

Content promotion is a nightmare for today's marketers…

Page 5: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

“I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before.”

Mark Zuckerberg$0B

$5B

$10B

$15B

$20B

$25B

$30B

$35B

$40B

2013 2014 2015 2016 2017

Social ad spend worldwide ($ billion)

…and while spending grows, these nightmares are getting worse…

Page 6: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

In-house solutions

Buzzfeed & NYT have deve loped the i r own proprietary tools which they don’t share.

Web analytics tools

Unable to track generations of sharers, however these a r e t h e b e s t c u r r e n t predictors of viral traffic.

Promotion networks

P u b l i s h e r s a r e a n underserved segment for these networks: the best they can do is optimising for clicks but not social sharing, unable to prove the viral effect of their traffic.

…without any sign of a proper solution.

Page 7: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

Brandvee makes nightmares go away with new school social intelligence.

What you see

(old school)

What really happens

(new school)

Page 8: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

Step 1. Maya - our chatbot - sends a message when a content should be promoted

Step 2. Additional insights are available via our online platform prior to promoting said content

Step 3. Our performance reports are extraordinary sales tools, proving virality and influence

Brandvee uses predictive analytics to recommend content for promotion.

Page 9: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

150

188

225

263

300

Week 1 Week 2 Week 3Additional viral lift for 1000 impressions

Brandvee helped FourFourTwo increase social ROI by 30%

FourFourTwo got 83% more shares on promoted content after switching to Brandvee.

Currently for every $10,000 spent, they are now getting an additional $3,000 worth of traffic due to virality for free.*

New school social intelligence brings 30% higher social ROI without any major changes to the client’s workflow.

*after deducting Brandvee’s costs

Page 10: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

Integration & automation

Brandvee’s goal is to build an automated content promotion m a c h i n e f o r c o n t e n t marketers. Our clients use B r a n d v e e ’ s d a t a t o benchmark these networks based on viral effect.

Proprietary technology

O u r p r o p r i e t a r y t e c h redef ines shar ing f rom scratch using network & data science, content marketing, w e b a n a l y t i c s a n d mathematics.

No friction & high lock in

Chatbots are rep lac ing dashboards. Less friction, higher lock in, and our chatbot’s intel drives twice as m u c h s h a r i n g a s o u r competitors’.

Unfair advantages

Page 11: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

David Szabo CEO

@szabodav

Sales & product; marketing and data science

background

Zoltan Molnar CTO

@molnarzol

Tech & architect; CS and applied maths background

AdvisorsDavid PrasherManaging Director at Haymarket

David Prais Entrepreneur, Investor

Gyorgy Sagi Network Scientist

The Founders

Tamas Torok Inbound marketingBlogger, contributor at Social Media Examiner, Social Media Today, MarketingProfs

Attila Varga Senior Software EngineerCS background, built Telekom Hungary’s text login system single-handedly at 19

The Team

Building businesses for over 5 years

Page 12: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

Upcoming partnerships & campaigns

Page 13: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

Milestones & financials

£0K

£63K

£125K

£188K

£250K

£313K

£375K

£438K

£500K

2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2 2016 Q2Cash in bank ARR

Beta tests started

£50k investment from Collider

£100k follow on from Collider

Beta tests ended

Started sales

First enterprise client £100k bridge round

Break even

Hire dev & sales

Page 14: Brandvee Seed Pitch Deck

Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential

David Szabo Co-founder & CEO

@szabodav [email protected]

07951 706924

We’re raising £100,000 in equity

Give us a call & let’s meet!

Find more at: brandvee.com/investor