culturerush pitch deck - 1st seed round
DESCRIPTION
cultureRush is a social media service that allow members to create a network of community based on your culture. Members will have access to programs such as 'Mentoring' program, cultureDate, cultureJobs, cultureMedia, cultureSchool, cultureMarket, and many more to follow. cultureRush is backed by empathy, philanthropy, common experience and background that can translate into act of "kindness of strangers" and "commercial activity".TRANSCRIPT
Connect, Share and Network within Your Culture(A Place Where You can Harness the Power of Your Culture)
Introduction
cultureRush.com is a social networking service owned and operated by cultureRush Inc., a Nevada corporation with operations in Washington State.
grouping by cultural identification is a natural phenomenon
compassion, generosity, and kindness of strangers do exist
mentoring program, cultureDate, cultureMarket, cultureJobs, cultureMedia, cultureSchool, etc., etc...
How Did We Get Here?Background
Kenny Pang and Rob Reed met in late 2010 to discuss business opportunities, and shared their experiences, observations, and ideas.
Kenny Pang: FounderMr. Pang’s family immigrated from South Korea in 1981 when he was a child. Theirs was a typical American immigrant experience. They knew no one, nor did they have any idea how they’d support themselves, where they’d live, etc. But when they joined a Korean-American church, members there supported them with advice, comfort, offers of goods and services, and social belonging. This outpouring of support was crucial to their successful relocation.
From a “pay it forward” motivation, Mr. Pang became interested in technology as an enabler of Mentorship and community-based support, and the underlying social factors that cause people to take action in specific situations. But more importantly, Mr. Pang felt that the current social media landscape was too cluttered without a good solution in the near future. Thus cultureRush was born.
Robert Reed: Founder
Mr. Reed had most recently worked in executive recruiting for large financial services companies, after fourteen years in banking and capital markets. As a student of markets and economics, he was struck by the inefficiencies of human capital/talent markets, and the evolving impact of technology (e.g. job posting boards, LinkedIn).
The Current Problem
Crowded social media landscape but nothing based on your culture/ethnicity
The Current Problem
Limited access to Mentoring or Community-based support platforms backed by:
empathy philanthropy common experience and background that can translate
into act of “kindness of strangers” and “commercial activity”
Our Solution
Why cultureRush Now?
Social networking is in a critical evolutionary phase:
•bifurcation: Facebook, Myspace, LinkedIn, Twitter, Google+•revenue-generation techniques are evolving•social media emerging as a starting distribution point for content•advertisers, marketers, developers, etc. seek more clearly defined target audiences, and cultureRush can surely deliver what they want when they want•cultureRush is the only social media site that can evoke kindness, generosity, compassion and productivity •massive shift in demographics – 'minorities are becoming majority‘
Competitive MarketPublishing: Quora, Tumblr, typepadSharing: YouTube, Dailymotion, digg, vimeo, Flickr, slideshare, InstagramPlaying: Zynga, playdom, playfish, kobojoNetworking: hi5, meetme, askfm, snapchat, classmates, Buying: bizrate, etsy, Polyvore, tripadvisor, Localization: Yelp, foursquare, PathBig Four: Facebook, LinkedIn, Google+, Twitter
There is an 'Invisible Bond' that exists in each culture and because of this uniqueness, cultureRush will thrive and win!
Market Strategy
Strategic Partners: eHarmony/match.com, Zynga/King, Yelp/Path, LinkedIn, Microsoft/Xbox, Sony/PS4, Nintendo, YouTube, vimeo, tudou, dailymotion, etc.
Marketing Strategy:
1. Local culture/nationality media outlets2. Wide spread press release U.S. Media outlet3. Social media reach – twitter, LinkedIn, Facebook, Tumblr, google+
Product
Business Model/Milestones
Revenue Model:
• Advertising
• Lead Generation
• Affiliate Program
• Pay to play – cultureDate, cutureJobs
Milestones:
• 37.5K raised
• Prototype website built
Funding RequirementsWe are asking $200,000 for this seed round
Year One: Hire (1) Director of Technology
Raise second round ($750,000+)
Year Two: Hire (1) Director of Sales Hire (1) Financial/Accounting Manager Hire (1) Sales Manager Hire (3) Web Programmer/Engineer
Connect, Share, and Network within Your Culture
www.cultureRush.com
Contact: Kenny Pang or Robert Reed
Phone: 206-412-4163 (Kenny)
Phone: 206-909-2208 (Robert)
Email: [email protected]
Email: [email protected]