popescu cristian creativegames
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Development of entrepreneurial skills through creative games
Popescu Cristian GeorgeLecturer, PhD.
Why creative methods of learning ?
• students will understand the importance of the theory
• are indispensable for the training and preparation of young specialists in business
• students are motivated to come to courses
The purpose
• to assess and to improve the economic knowledge of the students - in general
• fixing theoretical knowledge of marketing specialists
The components:- a quantitative part- a qualitative part
Presentation of the program
• 5 stages
• the students shall be divided into sub-groups
• all the companies shall get the same data in the beginning
Attitude of the coordinating teacher
– shall provide the required information on the game;
– shall explain the common elements to all the competitors;
– shall offer incentives to the winners
Conclusions
• During the first 6 periods, more than half of the students knew how to use the data in order to substantiate a strategy on marketing mix, which generated the best results especially in the presence of competition
• increase of the number of students taking part in applied activities in average by rather 20%
• to moderator’s questions, at the end of the teaching cycle, 80% of the students answered positive