polis: continuity of a sustainable community through affordable housing development
TRANSCRIPT
Mission Statement
Continuity of Sustainable Community
POLIS seeks to provide clean, safe, and affordable housing options for the
growing lower and middle classes of Mumbai, India. Using prefabricated
methods and sustainable technologies, POLIS will use ‘stackable’ structures
to combat the growth of slums. Through innovative partnerships and
community-led design session, POLIS will work to change the way homes
are designed and built. We believe well-designed homes should be affordable
and available to all.
● Make Unaffordable, Affordable
● Quality Homes that Enhance the community
● Simple, Timely Construction
● Foster Microeconomic Growth
Values
● Provide affordable housing options for the lower and middle classes of Mumbai citizens decreasing the growth rate of slums
● Increase market share and profit
● Localize production and
employment to generate
economic growth
● Increase the number of partner
NGO’s to fund the expansion of
the charitable segment in new
regions.
Goals
TOWS Analysis
Threats Opportunities
- Environmental conditions- Property maintenance- Lack of NGO/ charitable contributions- Cooperation with local government- Labor/ land/ cost regulation- Rent Control Act, Etc.
- Expansion to other urban area (Bangalore, Dhaka, Karachi, Bangkok, Vietnam)- Streamline production and assembly- Growing demand for sustainability
Weaknesses Strengths
- Lack of established reputation- Financial capital- Foreign company in a domestic market
- Innovative design- Efficient building process- Affordable option- Use of sustainable materials
Product● The ‘stackable’ homes will be placed within a
lattice-like structure, allowing for modules to be placed on top of and beside one another.
● The tower has a minimal projection area on the ground, making it ideal for dense urban area.
● Each unit is prefabricated and manufactured in our factory
● Units can be transported and built in hours● Sustainable features can include recycled
building materials used for construction, solar panels, and living walls
● Our product will be completely new to all of India
Promotion
● Selling lifestyle and opportunity● Local print advertising● Local buyers are savvy, but we
do want advertising in non-English media outlets
● 80% of Mumbaikars take public transportation every day, so we will have a big advertising presence on the metro
Place
● After building is assembled, management firm will take control over building and begin enacting finals sales with buyers
● In the charitable segment, local partner NGO’s will predetermine who is eligible for low income housing and distribute to consumers from there
- Real estate contributes to about 6.3% to India’s GDP
- One bedroom
Cost to produce= $24,500
Selling price= $35,000
- Two bedroom
Cost to produce= $35,000
Selling Price= $46,500
Price
Financial Objective
Units Total Profit Market Share
Year 1 150 1,575,000 5%
Year 2 200 2,100,000 10%
Year 3 250 2,656,000 15%
Year 4 300 3,150,000 20%
Year 5 300 3,150,000 25%
Year 10 500 5,250,000 35%