podcasting in 120 minutes
TRANSCRIPT
Podcasting in 120 Minutes
SMU Micro-Workshop
Manny Sarmiento
www.NMx2.com
What is a Podcast?• Podcasting is an audio file that you can listen
to on your computer or on a portable device. • Podcasts can be downloaded from iTunes™
or other services• Podcast subscriptions are automatically
downloaded to your iPod, iPhone or iPad• Podcasts are a great viral marketing / Social
Media Marketing tool• 120,000,000 Million iTunes™ Users• 260,000,000 iPods Sold as of April 2010• 21,000,000 iPhones Sold to 2009
Podcasting Tools?• Audacity.Soundforge.net• A Microphone
– USB or PC– Condenser Microphone– Microphone Stand
• Headphones
• Mixing Board
• Audiocard with RCA Jacks
• Audio Loops or Royalty Free Music
• Professional Audio Editors
Uploading to iTunes• Step 1: Record your first episode in one of these formats that
iTunes supports: .m4a, .mp3, .mov, .mp4, .m4v, and .pdf.
• Step 2: Make sure your files are on a server with a publicly accessible URL, that you've created your RSS feeds properly, and put the URL of your RSS feed onto your server.
• Step 3: Open up iTunes and the iTunes Store. Click on “Podcasts.”
• Step 4: In the middle of the screen, find "Submit a Podcast."
• Step 5: This will take you to a screen where it will request the URL for the podcast RSS feed that you would like to add into the iTunes Store.
• Step 6: On the summary page, depending on whether you have added tags already, a second screen might come up, asking you for more information, such as language, category, and whether the podcast requires explicit tags.
• Step 7: The final steps involves getting the iTunes staff approval. Soon, you should be able to find it via Search or Browse, and later, you can add more episodes if desired.
What is a Podcast?To be featured by iTunes, podcasts must
have:• An attractive, original image that does not
include the iPod or other Apple-branded content. For image specs, see the iTunes Image section below.
• A robust and accurate description. • Proper language, category, and explicit
tagging. • http://www.apple.com/itunes/podcasts/specs.h
tml#submitting
What is a Podcast?
• xxx
• xxx
Social Media Universitywww.NMx2.com
Brought to You By:
New Media, New Marketing, Inc., Millennia Atlantic University and the
Doral Chamber of Commerce
Thank You!
God Bless You!
Manny Sarmiento