introduction to podcasting · •this is an introduction to podcasting • doug foster,...

Introduction to Podcasting

SEICT - 17 April 2008

How to use the door prize

... or ...

This session is focused on podcasting

e-NC netcasting manual

• This is an introduction to podcasting

• Doug Foster, [email protected]

• Please ask questions

• 10+ minutes at the end for general Q&A

Welcome

1. Why podcast?

2. Webcast vs. podcast

3. Podcast technology

4. As a consumer (find, subscribe, listen/view)

5. As a producer (record, edit, publish)

‣ Explain how

‣ Show an example

‣ Do it

What you will learn today

30 min

1. Why podcast?





‣ Explain how

‣ Show an example

‣ Do it


20 min

1. Why podcast?





‣ Explain how

‣ Show an example

‣ Do it


45 min

... and we’ll make it worth your while.

Stick around to the end ...

1. Why podcast?





‣ Explain how

‣ Show an example

‣ Do it


Why podcast?1-1/7

Everybody sells ... even you!

Podcasting is a great sales tool.

Podcast examples1-2/7

Storytelling for business

• Are you selling:Yourself? A product, service, or point-of view?

• Voice vs. printed word: more emotion

• Tell your story

• Tell your success stories

• Stories entertain, inspire, and educate

1-3/7

• Broadcast TV & radio

• Print: newspaper, magazines,

• Internet website

• Internet weblog (aka blog)

• Netcasts: podcasts & webcasts

Podcasting: another channel1-4/7

Anyone can podcast1-5/7

World population:6.6 billion1.3 billion people use the Internet

http://www.internetworldstats.com/stats.htm

1-6/7



What is your passion?What would we podcast about?

1-7/7

1. Why podcast?





‣ Explain how

‣ Show an example

‣ Do it


Webcasts are in “real” time2-1/3

Podcasts are in “your” time

• Downloaded media• Time & place shifted

2-2/3

Webcast challenges

• Live events require more planning, more work

• Need a webcast service provider

• Internet Quality of Service

• Audience schedules

• Cost: $4k for1hour, 100 attendees*

2-3/3

* WebEx quote

1. Why podcast?





‣ Explain how

‣ Show an example

‣ Do it


Subscribed content

RSS feed

PhotosPDF

Audio

Video

+

3-1/4

Subscribed contentAn RSS feed is like a web page

RSS feed

3-2/4

Subscribed content

PhotosPDF

Audio

Video

• URL location

• Compressed data

‣ JPEG (photo)

‣ MP3 (audio)

‣ MP4 (audio)

‣ MP4 (video)

3-3/4

+ Internet distribution3-4/4

1. Why podcast?





‣ Tell you how

‣ Show you how

‣ Try it


Standard audio podcast4-1/8

Enhanced audio podcast4-2/8

Video podcast4-3/8

How do I find a podcast?Search a directory

4-4/8

How do I subscribe?Click “Subscribe”

4-5/8

How do I listen or view?Use iTunes

4-6/8

How do I listen or view?Use a portable media player

4-7/8

How do I listen or view?Demo

4-8/8

• Standard audio podcast

• Enhanced audio podcast

• Video podcast

• Search & subscribe

• Download to an iPod

1. Why podcast?





‣ Explain how

‣ Show an example

‣ Do it


How do I make a podcast?

1. Capture sound

2. Record audio

3. Edit & post-process

4. Compress & upload the media

5. Create the RSS feed

Find your story

Promote your story

5-1/3-1/10

How do I make a podcast?Step 1. Capture sound

• Location

• Sound natural

• Address the microphone correctly

• Buy a good mic, holder, & cables

• Use a mic preamp & A/D converter

• Avoid mixers if possible

• Remote interviews?

• Practice and research

5-1/3-2/10

How do I make a podcast?Step 2. Record audio

5-1/3-3/10

How do I make a podcast?Step 3. Edit & post-process

Edit

Plugins

Multi-trackmixing

5-1/3-4/10

How do I make a podcast?Step 4. Compress & Upload the media

• File Transfer software (FTP or web browser)

• Be careful of the size and # of viewers‣ RSS files are small‣ Audio files are large‣ Video files can be huge

• Pick an Internet Service Provider‣ Traditional web hosting‣ Podcast packages‣ Podcast specific ISP

5-1/3-5/10

How do I make a podcast?Step 5. Create the RSS feed

<?xml version="1.0" encoding="UTF-8"?><rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0"> <channel> <title>HomeBot Robotics</title> <description>Focused on serious robotics enthusiasts, every month we bring you the latest inhardware, technology, and open source software. Hear suggestions from enthusiasts, interviews withtechnology researchers, and how-to tips for building your own mobile robots.</description> <link>http://www.homebot-robotics.com/podcast.html</link> <category>Podcasts</category> <copyright>Copyright © 2007 HomeBot Robotics, Inc.</copyright> <docs>http://blogs.law.harvard.edu/tech/rss</docs> <language>en-us</language> <lastBuildDate>Fri, 27 Jul 2007 13:30:41 -0400</lastBuildDate> <pubDate>Fri, 27 Jul 2007 13:09:38 -0400</pubDate> <itunes:subtitle>A geeky podcast for serious robotics enthusiasts</itunes:subtitle> <itunes:summary>Focused on serious robotics enthusiasts, every month we bring you the latest inhardware, technology, and open source software. Hear suggestions from enthusiasts, interviews withtechnology researchers, and how-to tips for building your own mobile robots.</itunes:summary> <itunes:category text="Technology"> <itunes:category text="Gadgets"/> </itunes:category> <itunes:category text="Games & Hobbies"> <itunes:category text="Hobbies"/> </itunes:category> <itunes:author>Allen</itunes:author>

5-1/3-6/10

What does a podcast cost?Summary cost

• Free

• Good value‣ Production: with your computer, $500‣ Distribution: $100/year

• High end‣ Production: $5,000-$7,000‣ Distribution: $700/year

5-1/3-7/10

What is copyright?Secure rights and permissions

• Copyright law - Performances, scripts, music ...

• Publicity rights - Individual’s voice or likeness ...

• Trademark law - Protects from being misled ...

• Permission is not required: ‣ Fact, idea, theory, slogan, title, short phrase

‣ Public domain, US Government work

‣ Fair use

‣ Creative Commons licensed content

5-1/3-8/10

What is copyright?Fair use (Use caution, consult a lawyer)

• Fair use - Criticizing, commenting, parodying, teaching ...

• Consider four factors:‣ Purpose and character of the use

‣ Nature of the copyrighted work

‣ Portion used

‣ Use’s effect on the market

5-1/3-9/10

What is copyright?Creative commons

• Attribution - Give the author credit in the manner specified

• No Derivatives - Verbatim copies only, no derivative works

• NonCommercial - Only for noncommercial purposes

• ShareAlike - Derivatives only under an identical license

5-1/3-10/10

1. Why podcast?





‣ Explain how

‣ Show an example

‣ Do it


Your first podcast: for free!

1. Capture sound

2. Record audio

3. Edit & post-process

4. Compress & upload the media

5. Create the RSS feed

Find your story

Promote your story

5-2/3-1/13

Your plan. Your story.Example: Homebot Robotics

• Research the topic

• Select a format

• Choose podcasting hardware

• Choose podcasting software

• Identify annual costs

5-2/3-2/13

Your plan. Your story.Welcome message

“Hi. Welcome to the HomeBot Robotics podcast. I’m your host Allen.

You know, a lot of people think building robots is for kids ...

Our HomeBot Robotics podcast promises to bring you the latest in hardware, technology, ...

We’ll bring you: - Ideas and how-to suggestions ... - Commentary on news and events ... - A peek into our plans for cool and ...

Join us. Send us your ideas! ... build the amateur robotics community.”

5-2/3-3/13

Record & edit the audioUse Audacity to record

• Quit all unused applications• Record uncompressed WAV (PC) or AIFF (Mac) format, not MP3• Record thirty seconds of silence• Watch the recording levels• If you make a mistake, pause• Make a test recording. Catch mistakes now, not during editing

5-2/3-4/13

Compress & tag the audioImport into iTunes & compress

Preferences

After compressing

5-2/3-5/13

Compress & tag the audioAdd meta data to the audio file

Tags Graphic

5-2/3-6/13

Create an RSS feedIf you used an RSS application ...

5-2/3-7/13

Create an RSS feed... or use a free account with a podcast ISP.

Switchpod

Control panel

5-2/3-8/13

PublishUpload the media, add RSS info

Upload

Episode info

5-2/3-9/13

PublishView the RSS feed

RSS feed

Web browser

5-2/3-10/13

PublishView the RSS feed

iTunes

5-2/3-11/13

List in a directorySubmit to iTunes

5-2/3-12/13

List in a directorySubmit to iTunes

5-2/3-13/13

1. Why podcast?





‣ Explain how

‣ Show an example

‣ Do it


Create your first podcastDemo

• Record the message

• Edit the audio

• Compress & tag

• Create the feed

• Publish & list in a directory

5-3/3-1/1

1. Why podcast?





‣ Explained how

‣ Showed an example

‣ Did it

What you learned today

Closing thoughts

• Go to the end and work backwards

• Does it need to be live?

• Quality vs. cost

• Be committed

• Be yourself. Have fun!

Please contact us

• Doug Foster

• Questions: [email protected]

• Questions: [email protected]

• Today’s slides: http://performance-podcasts.com

• Manual: http://e-nc.org/encManuals.asp

mailto:[email protected]

mailto:[email protected]

Learning pays.

Stick around to the end ...

Thank you!

introduction to podcasting · •this is an introduction to podcasting • doug foster,...

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