podcamp london 2011: crowd-sourcing content for your blog through social media
DESCRIPTION
Are you trying to find more ways to engage visitors to your site or readers of your blog? Learn how to leverage content generated through conversations on social media channels and how doing so can help keep your content fresh and relevant while building valuable content on your site for search engines. Also discover how crowd-sourcing content for your primary site can strengthen your communities on Facebook, LinkedIn and Twitter.TRANSCRIPT
Crowd-Sourcing ContentFor Your Blog
Through Social Media
Stephanie CiccarelliCo-Founder and Chief Marketing Officer
[email protected]@stephciccarelli
facebook.com/voicesdotcom
Case StudyVoices.com BlogVOX Daily
Our Challenge?
The conversations on VOX Daily were consistently getting comments
from the same group of people
Content was becoming harder to come up with (insert writer’s block
here!)
We needed to get our message out to a broader, more interactive
audience
The solution: a social media plan for sharing content and making the
most of engagement through social networks such as Facebook was
born
Some Basics Of Social Engagement Online
Start a community for your business via a social network
Let your existing audience know about your new hangout
Use proven content to feed your fans
Get those people liking and sharing your content
Join the conversation
Develop and nurture relationships
Challenges Posed BySocial Media For Content
Knock, Knock?Who’s There?
Content, That’s Who!
Does What Happen In Facebook Stay In Facebook?
Content within groups or on pages may not be publicly accessible
Great conversations have a tendency to only feed that community
The value generated doesn’t necessarily return to your site, unless…
…you salvage the content!
Remember, what happens in Facebook doesn’t have to stay in
Facebook (or on Twitter, LinkedIn, etc.)
Trust Me, You Don’t Want To Lose This!
Why You Want To Salvage Content
Content in your social media group is unique
Conversations happen in real time with better flow
Adds more value to the conversation already started on your own site
Search engines (ahem, Google) love freshly squeezed content
The content doesn’t die / get hidden after a few status updates rollover
The Art of Starting(Or Carrying On)Conversations
Getting More Mileage From Your Content
Ask Questions To Generate Comments
Connect On A Deeper Level
Learn From Your Community
Creating A Culture Of Reciprocal Content
Reciprocal Content Generation
Build relationships
Know your audience
Pose a question
Share a link
Get people to comment
Quote pithy comments to enhance or inspire new content
Start A Debate… Then Write About The Results
Get A Little Geeky
Acquiring Permission From Your Community
Post an obvious statement / disclaimer on your page
Ask individuals if you can quote them for your article
Acknowledge sources of material or insight with a link
Share the content on social media and tag those who were quoted
Document the encounter and follow up by email
Thank those you are inspired by and let them know what they mean to
your community
Thank You
Stephanie CiccarelliCo-Founder and Chief Marketing [email protected]@stephciccarellifacebook.com/voicesdotcom