promoting co-creation/crowd sourcing projects
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The is in You know that the level of participation of your fans, followers are theTRANSCRIPT
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Promotion
Date: 23-06-2012Chennai
“Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe”
• Seth Godin
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Is it a number game?
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A 1000 True Fans
Over five million…but true fans?
Name, Profile pic, Posts, Total Photos, Places lived, Gender, …
• 36% Ciphers: They are not home
“Nearly 50% of social network users could be fake or empty user accounts” When?
When you outsource your handshake!
How many is 1000 for you?
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Sense Worldwide10 years 2000 members
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VISA Motivators
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VISA PowerVisibilityIncentiveSocializing OpportunitiesAltruism
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Mobile IndustryFactsheet
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Visibility
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IncentiveCash, Discount, Premium information
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Socializing
Idea Frames features interesting photographs shared by its fans and followers, who “can grab your day of fame by uploading interesting photographs”
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Altruism
Idea’s Citizen Journalists project promotes video content posted by general public on serious civic, social issues
Four Types of Participants
Followers Evangelists Disciples Co-creators
They know what you do
They know and also let others know what you do
They add value to what you do
They do what you do on your behalf
• Life Edited ContestTo build 420 sq ft Apartment
• Launched Idea contest
• Followers: follow the news
• Evangelists: promote the project by liking, retweeting
• Disciples: Value add, rate ideas
• And Jovoto says that there were close to 70,000 votes
• Co-creators: Submitters of Ideas
• 300 submissions
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WorksheetParticipation Opportunities and Motivators
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