PAUL MITCHELL THE SCHOOL NEWSLETTERFor Paul Mitchell Future Professionals and the Entire Professional Beauty Industry

Dear Future Professionals,

In my role as marketing manager for chains and schools at John Paul Mitchell Systems, I work on strategic planning and implementation of programs and materials for Paul Mitchell Schools and some of our chain salon customers. I get to help welcome new schools into the Paul Mitchell family and connect them with their local Paul Mitchell team. Because I’ve been with the company for many years and was a hairstylist and salon owner prior to that, people are often surprised to learn that I originally planned to be a lawyer. Growing up in a large family with six brothers and sisters, I knew my parents couldn’t afford to help me with law school, so I went to beauty school to earn money for my tuition. I never imagined that I’d find the career of my dreams instead.

Just before I graduated from cosmetology school, my dad asked me where I planned to work. I gave him the standard answer: “I guess I’ll work for whoever needs a stylist.” Fortunately, my dad offered some of the best advice I’ve ever heard. He suggested that I decide where I wanted to work rather than letting someone else decide for me. I took my dad’s advice, researched my options thoroughly, and chose Chicago’s top award-winning hairdresser. I landed an apprenticeship and promised myself I’d do whatever it took to get a job there. My plan worked, and I started my career in my ideal job.

I am so blessed with the job I have now. It is truly a dream job that I never could have seen coming. If you’re currently looking for work, I hope you’ll take my dad’s advice and decide what you really want rather than letting someone else decide for you. Be ready when opportunity knocks. You can plan for your goal, but how you prepare yourself for greatness is about who you are. Be your best every day, because you never know when an opportunity beyond your wildest dreams may come your way.

— Barb TobermanMarketing Manager for Chains and Schools

John Paul Mitchell Systems

February 2009Getting What You Want

CONTENTSMentor ProfileIndustry NewsSchools in the NewsGo Green!How We Give BackBuilding Your CareerFuture Professional ProfileAlumni ProfileYou Need This!Links

page 2

MENTOR PROFILE

After graduating from the University of Nebraska in 1986 with a Bachelor of Science degree in finance and economics, Brent Golden opted to pursue a career in the professional hair care industry. He quickly progressed from humble beginnings as a salon consultant to executive vice president of sales for John Paul Mitchell Systems, where he has enjoyed 17 years as part of their team. Brent has also had the privilege of owning his own salon.

A popular speaker, Brent lectures and teaches leadership, culture, business, and management skills to industry professionals. As part of the management team at John Paul Mitchell Systems, a company that exceeds $200 million annually in sales, he is in a unique position to put his ideas, experiences, and teachings to work every day.

Go to www.paulmitchelltheschool.com/pmsp/newsletter/audio.cfm?ArchiveID=45 to hear this month’s audio message as Brent Golden shares the secrets of managing your energy to get more of what you want. Listen in to discover some very small changes that produce big results!

If you enjoyed this month’s audio message, you’ll love our MASTERS Audio Club. Each monthly program features interviews, success secrets, and business-building presentations by the absolute best leaders in and out of the beauty industry. Your subscription includes one CD per month featuring different masters, heroes, icons, legends, and mentors who all have something amazing to say.

Your investment is only $12.95 per month. 100% GUARANTEED. You may cancel at any time.

To order, visit www.mastersaudioclub.com or call (800) 459-4007.

Brent Golden

page 3

INDUSTRY NEWS

DeJoria-Produced Films Draw Capacity CrowdsJohn Paul DeJoria takes his passion for our planet to the big screen as executive producer of the award-winning documentary Fuel. Directed by environmentalist Josh Tickell, the film explores renewable energy sources and features Julia Roberts, Richard Branson, Willie Nelson, Sheryl Crow, and more. John Paul also makes a special appearance as he fuels up the Patron Train with biodiesel and reminds us of our responsibility to change the world.

Fuel opened last November in Seattle and Austin to sold-out crowds including Paul Mitchell Future Professionals. “The Academy at Austin Paul Mitchell School showed up in full force,” said Admissions Leader Cecilia Beissert. “This film creates awareness and shows how we can improve our world. It was very educational!”

Austin Future Professionals also attended a screening of The Dukes with co-producer John Paul DeJoria; Eloise DeJoria, who appears in the film; and Robert Davi, who stars in the comic tale of a down-and-out Doo Wop band turned burglars. “The Future Professionals were able to meet and talk with everyone involved with the movie,” Cecilia said. “It was great!”

Check out Fuel and The Dukes at a theater near you! In March, Fuel opens in Irvine and Santa Monica, California; Bainbridge Island and Bellingham, Washington; Denver, Colorado; and Santa Fe, New Mexico. Visit www.thefuelfilm.com and www.thedukes-movie.com for information about screenings in your area.

page 4

INDUSTRY NEWS

Cosmetologist Makes U.S. News Best Careers 2009 ListIn December 2008, U.S. News & World Report profiled 30 careers that offer strong outlooks and high job satisfaction for 2009. Among them: hairstylist/ cosmetologist. Here’s what they had to say about this exciting career field:

For the full article, visit www.usnews.com/articles/business/best-careers/2008/12/11/best-careers-2009-hairstylistcosmetologist.html

INDUSTRY NEWS

page 5

INDUSTRY NEWS

Future Professionals Help Launch John Paul Pet at SundanceFuture Professionals from Paul Mitchell Schools in Provo and Salt Lake City were on hand at January’s Sundance Film Festival to promote the new John Paul Pet line. Natalia O’Harra, a Provo Future Professional, said, “It was so exciting to see how impressed people were that Paul Mitchell cares about our pets, too!” Emily Harding, also from the Provo school, said, “I’m just glad that now we have products from a name we can trust, that are safe for our pets.”

John Capra, who runs the day-to-day operations of John Paul Pet, added, “Paul Mitchell The School did a fantastic job of representing

John Paul Pet. John Paul DeJoria was there and commented on what a fantastic job the Future Professionals did of introducing our products to all the event’s participants.”

Debra Dietrich and Milk Hair and Makeup Team Receive High HonorsDebra Dietrich, Advanced Academy Makeup Team member and makeup specialist at the San Francisco Institute of Esthetics and Cosmetology – A Paul Mitchell Partner School, was key hairdresser on the set of Milk. The hit movie received eight Academy Award nominations and a Best Makeup and Hair nomination for the Orange British Academy Film Awards, Britain’s equivalent to the Academy Awards.

Known throughout Paul Mitchell Schools as a makeup artist, Debra is also an exceptional hairdresser, a longtime member of the John Paul Mitchell Systems family, and a huge fan of Paul Mitchell products. As key hairdresser for Milk, she was responsible for hiring hairdressers and working under Head of Hair Department Michael White.

“None of the actors wanted 1978-style perms, so I came up with a combination of products to keep the hair looking like the archival footage,” Debra said. “We set the hair at 6 AM and it had to last late into the night, in the San Francisco rain. We put Sculpting Foam into dry hair, sprayed with Seal and Shine while wrapping with end papers on small rods, sprayed set hair with Super Clean Spray, then finished with Freeze and Shine or Extra-Body Finishing Spray. We got all the hair to stay in the rain by using all Paul Mitchell products!”

INDUSTRY NEWS

Natalia and Emily’s new friend Piper can’t wait to try out Full Body and Paw Bath Wipes and Tea Tree Treatment Shampoo!

page 6

INDUSTRY NEWS

John Paul DeJoria Featured on Vanity Fair Web SiteCheck out Vanity Fair’s inspiring interview with John Paul DeJoria on the magazine’s Web site. Meet the man behind the bottle and learn more about the challenging background that led him to develop a company dedicated to giving back and making the world a better, more beautiful place.

Visit www.vanityfair.com/online/style/2008/12/john-paul-mitchell.html

Paul Mitchell Future Professionals Enter BeaconEach year, the Professional Beauty Association (PBA) sponsors Beacon, a nationwide competition for cosmetology students. The 100 winners receive free tuition (valued at $599) to PBA Symposium, where they sit side-by-side at general sessions with famed stylists and prosperous salon owners,

distributors, and manufacturers. They also attend Beacon breakout sessions facilitated by these same industry stars on topics such as interviewing, career choices, client base, and being part of a team.

Jan Weyant-Hamel, a former Beacon winner from Paul Mitchell The School – Rhode Island, said, “It was an absolute mind-blowing experience, personally and professionally. Three days of listening to and networking with successful giants like Robert Cromeans, Bennie Pollard, Eric Fisher, Dr. Jeff Magee, Geno Stampora, and many successful salon owners was more than I had hoped for and truly was the most inspirational ‘kick in the pants’ weekend I have ever had. Most people pay thousands of dollars in therapy or life coaching for this kind of support, advice, self-esteem building, and motivation!”

Beacon winners will be announced on April 15, 2009.

INDUSTRY NEWS

Future Professionals from the System – A Paul Mitchell Partner School in Springfield, Missouri, prepared 93 Beacon entries.

page 7

New Schools Open in Reno and SpokaneJanuary saw John Paul DeJoria and Winn Claybaugh jetting off to the grand openings of two new Paul Mitchell Schools. In beautiful Washington state, owner George Brunt and his family welcomed guests to Paul Mitchell The School – Spokane. In Nevada, owners Marjie and Chris Christensen and Douglas and Jennifer Christensen were joined by 70 Future Professionals and their families to celebrate the opening of the Reno Academy – A Paul Mitchell Partner School.

Paul Mitchell The School – Spokane15303 E. Sprague Avenue, Suite CSpokane, Washington 99037(509) 924-7454www.pmtsspokane.comadmissions.spokane@paulmitchelltheschool.com

The Reno Academy – A Paul Mitchell Partner School1600 Holcomb AvenueReno, Nevada 89502(775) 284-2901www.therenoacademy.comrenoinfo@therenoacademy.com

SCHOOLS IN THE NEWS

page 8

The Lab Attends Red Dress Awards and Hits the Airwaves

Paul Mitchell School owners and leaders from the Lab – A Paul Mitchell Partner School were Larry King’s special guests at the sixth annual Woman’s Day Red Dress Awards on February 11, 2009. The event took place at New York’s Lincoln Center and all proceeds benefited the Larry King Cardiac Foundation, which provides lifesaving treatment for individuals of lesser means. The event was hosted by Joy Behar of The View, with musical performances by Joan Osborne, Robin Thicke, and Solange Knowles, and celebrity guests Larry King, Joan Krakowski of 30 Rock, and Dancing with the Stars co-host Samantha Harris.

The Red Dress Awards honor those who have made strides against heart disease, the number one killer of women. Fashion icon Nicole Miller designed three original red dresses for the event, readers voted online, and Jane Krakowski revealed the winning dress at the award ceremony. “I learned a lot about the Larry King Cardiac Foundation as well as heart disease in general,” said Shari Polk, director of the Lab – A Paul Mitchell Partner School.

The Lab also made news last November when New Jersey radio station WPST held a “What would you do to win Hannah Montana tickets?” competition. The winner was a 13-year-old girl who said she’d shave her mother’s head. “WPST asked if we could help and, of course, we jumped at it,” Shari said. “They mentioned our school name at least half a dozen times and even let me have the mic to talk about the school. I can’t begin to calculate the value of advertising we received, and all we had to do was show up.” The Lab also offered free haircuts to the girl’s mother while her hair grows back.

SCHOOLS IN THE NEWS

Larry King and Sasha Rash, owner of The Lab – A Paul Mitchell Partner School

page 9

Paul Mitchell The School – Chicago Creates Audio Book for Special StudentDuring a recent school tour, a prospective Future Professional expressed concerns about whether Paul Mitchell The School – Chicago could accommodate her special learning needs. Diagnosed with an audio-visual impairment, the young woman had already attended another school that could not meet her needs and wanted to transfer to one that could.

“I did some research and consulted our education team,” said Admissions Leader Frank Zito, “then eased her fears by letting her know that our instructors were confident that our use of Multiple Intelligences (MI) would complement the majority of the challenges she had experienced in previous educational programs.”

One of the accommodations she requested was a CD-audio version of the cosmetology textbook. “Since we could not find such an option, our school owner, Steve Cowan, suggested that we create one,” Frank said. “Our incredible team dedicated themselves to recording an audio version of the entire book, chapter by chapter. This made all the difference for this Future Professional, and her mother was overwhelmed with emotion by our team’s dedication to her daughter’s education.”

SCHOOLS IN THE NEWS

GO GREEN!

Tips from the Green Team NewsletterEverybody has been talking about “going green,” but what does that really mean? Check out this special presentation from John Paul DeJoria to find out how you and your salon can benefit from eco-friendly choices. Discover why green matters, how Paul Mitchell has gone green, and specific steps your salon can take to become more sustainable and save some cash. There’s also a list of eco-friendly and other Web sites with more information about going green. Visit the Paul Mitchell professional Web site at www.paulmitchell.com to download the Salon Recommended Practices slide show and PDF.

Fast Facts for Going Green> The foils used in highlights can be recycled in some cities.

Contact your local garbage or recycling collection company for more information.

> Every ton of paper costs 17 trees, 7,000 gallons of water, and 60 pounds of air pollution. Please consider the environment before printing your e-mails.

Frank Zito records a chapter for special-needs Future Professional

page 10

Paul Mitchell Schools Launch Annual FUNraiserFor the sixth straight year, Paul Mitchell Schools will spend February through April raising money and awareness for charitable organizations. This year’s supported organizations include the Leeza Gibbons Memory Foundation, the Larry King Cardiac Foundation, the Andrew Gomez Dream Foundation, City of Hope, Food 4 Africa, and two newcomers: Fran Drescher’s Cancer Schmancer Movement and the Pancreatic Cancer Action Network.

Paul Mitchell Schools Dean and Cofounder Winn Claybaugh kicked off the annual event with school-wide conference calls on February 5, 2009. Every Paul Mitchell School and thousands of Future Professionals joined celebrity guests Leeza Gibbons, Larry King, Fran Drescher, John Paul DeJoria, Angus Mitchell, and Robert Cromeans for the calls, which featured information about the organizations and special messages from each guest.

Emphasizing personal contact with contributors rather than letter-writing campaigns or other hands-off techniques, the schools have scheduled thousands of FUNraising events, including cut-a-thons, fashion shows, bake sales, raffles, “Casual for a Cause” days, and other fun ideas.

Last year’s “FUNraising” exceeded $930,000, shattering all previous records and bringing the five-year total to $2.5 million. This year’s goal is $1.2 million. Announcing his school’s goal of $50,000, Paul Mitchell The School – San Antonio Director John Turnage quoted Future Professional Schalan Marotz, saying “Aim for the moon. If you miss it, you are still in the stars.”

HOW WE GIVE BACK

Paul Mitchell The School – Rhode Island adds hair to their “Grow the Fro” mannequin head for every $100 raised.

African children thank John Paul DeJoria (right), his son John Anthony and wife Eloise (far left), and Paul Mitchell Senior Vice President/Creative Director Nanette Bercu on their recent visit.

page 11

Tampa School Raises Money and Welcomes Larry KingLarry King and his grandchildren visited Paul Mitchell The School – Tampa on February 20, 2009. They were there to thank the school’s Future Professionals for raising nearly $700 for the Larry King Cardiac Foundation at a December event with Tampa’s Hillel School, which the King children attend.

The Future Professionals dedicated the month of February to raising additional money for King’s foundation. On the day of King’s visit, they presented him with a check for $1,600, then raised an additional $1,200 by the end of the day with a cut-a-thon and dance

party. “We invited salon owners, prospective Future Professionals, the community, and the Chamber of Commerce,” said Admissions Leader Rebecca Ingram. “This foundation has meant a lot to our staff and Future Professionals and we were honored to have an icon like Larry King come and inspire us to continue our fundraising.”

In January, the Future Professionals held a “Spring Cleaning” event to benefit the Leeza Gibbons Memory Foundation. “We had the community and Future Professionals bring their belongings from home to become someone else’s treasure,” Rebecca Ingram said. “We modeled the clothing for our guests and made $360 in one afternoon.”

Last year, Paul Mitchell Schools donated $100,000 to the Larry King Cardiac Foundation and $171,000 to the Leeza Gibbons Memory Foundation. Both organizations are included again in this year’s FUNraising campaign.

HOW WE GIVE BACK

page 12

HOW WE GIVE BACK

1 Night, 1,000 Gatherings, 10,000 Salon Pros and Students United to Make a Difference

Imagine 1,000 intimate dinner parties across America hosting 10,000 diners on one special night to improve the quality of life for those impacted by breast cancer, domestic abuse, and natural disasters. That’s what the National Cosmetology Association (NCA) hopes to accomplish on March 22, 2009, with Dining for Change. If each guest donates an average of just $25, our industry will raise an amazing $250,000 for charity.

NCA invites

YOU to round up a few professional friends on or around March 22 to network, dine, and make a small donation. One school owner is hosting a pizza party for 50-plus students and asking each to donate $5. Beth Hickey, a member of NCA’s Board of Directors, is inviting local spa employees to join her for a Texas-style barbecue. Winn Claybaugh is asking 40 school owners to donate when he treats them to dinner at the beautiful Le Kliff restaurant in Puerta Vallarta, Mexico.

All funds raised through Dining for Change will directly benefit three charitable programs:

The Salons Against Domestic Abuse Fund/CUT IT OUT fights domestic abuse by building awareness and training salon professionals to recognize warning signs and safely refer clients to local resources (www.cutitout.org)

Look Good...Feel Better offers women the help and encouragement of salon professionals to cope with appearance-related side effects of cancer treatment (www.lookgoodfeelbetter.org)

The NCA Disaster Relief Fund provides emergency cash assistance to salon professionals impacted by natural disasters (www.ncacares.org)

Visit www.ncacares.org/events/dining_for_change/invite.cfm to download everything you need to host a Dining for Change dinner. For more information, e-mail DiningForChange@ncacares.org or call NCA Cares Program Director Jeri Linas at (312) 673-4935.

page 13

Choose LoveFrom Connecting to My Future

Many people don’t like what they do for a living. They hate their jobs, dislike their coworkers, and see their customers as interruptions to their days. The secret to success isn’t getting everything you want and then loving it. The key is to start by being in love with what you do, appreciating your teammates, and willingly serving and helping your clients. Do those things and you will start getting everything you want.

To have the qualities of love in your professional life, you need what industry legend Sydell Miller described as creative love. Sydell said, “You must love what you do, love whom you do it with, and love whom you do it for.”

Love what you do: If you aren’t doing what you love now, then learn to love it while you search for something you feel passionate about.

Love whom you do it with: Clients don’t want to spend their time or money in a salon where the staff doesn’t get along. Cultivate a good relationship with every person on your team.

Love whom you do it for: Who do you think pays your paycheck? If you answered your boss or the salon, think again. Your clients ultimately pay. Some salon professionals forget this from time to time. When you put yourself before your clients, your business stops growing. Remember to make your clients feel loved, nurtured, and supported, or they’ll find someone who will.

Love is not a noun; it is a verb that requires action. This simply means that you must do the actions of love, even if the feelings aren’t there. Even if you don’t love some of your fellow team members, do loving things for them anyway, such as shampooing their client or getting their lunch. Respond in loving ways and practice loving actions and they will begin to stick.

It’s important to be aware of the thoughts you send out to the universe. One woman who complained about her job for many years was very distraught when her employers finally fired her. You can’t “hate” your job and expect it to bring you prosperity. In today’s economy, be grateful if you have a job and do everything you can to fall in love with what you do.

BUILDING YOUR CAREER

page 14

Breann Johnson, Class of 2009Paul Mitchell The School – San Diego

FUTURE PROFESSIONAL PROFILE

At her February 13, 2009, graduation ceremony, Breann Johnson became the first Future Professional named to the Paul Mitchell Schools Dean’s List. The award recognizes Future Professionals who maintain a grade of 90% or higher on worksheets and theory tests, complete both Cutting and Color Honors, have 90% or higher attendance, and have a great attitude. In addition to a certificate of achievement, Breann also received personal phone calls from Paul Mitchell CEO and Chairman John Paul DeJoria and Paul Mitchell Schools Dean and Cofounder Winn Claybaugh.

“I was drawn to Paul Mitchell The School because I love making people look beautiful, but some people made me feel like cosmetology wasn’t a real career,” Breann recalls. “I actually registered at the school twice and called to cancel both times because of this insecurity I had about going. The third time I applied, I realized that this career is something I’m going to keep on coming back to because I love it so much. I decided that this time I was going, no matter what.”

In her first few days of school, Breann felt insecure and questioned her decision. “As soon as I had the opportunity, I joined Phase Two and I loved school even more. Then I joined a lot of the other teams and felt better. The more I went and the more I did, the more I seemed to like it,” she says. “Things just kept getting better when I participated in the opportunities I found. I’m so glad I decided to finish what I started because now I have an infinite amount of opportunity ahead of me.”

Breann’s advice for Future Professionals: Don’t give up on your dreams, no matter what people say.

“It was a pure delight to have Breann as a Future Professional at our school. She always got involved with everything that was going on and took great pleasure doing so. Breann is a shining example of an upcoming rising star. Whichever salon she decides to ‘play’ with will gain a tremendous asset.”

– Joyce DouglasCodirector, Paul Mitchell The School – San Diego

We invite you to download a PDF version of the requirements for the Paul Mitchell Schools Dean’s List! To download, go to www.paulmitchelltheschool.com/newsletter/deanslist.html

page 15

Robert Galster, Class of 2007Paul Mitchell The School – San Diego

Delaware native Robert Galster graduated from high school and earned a degree in finance while working at a local bank. After college, he transferred to Los Angeles, where he soon decided that he wanted something more in life. “The banking industry was driving me crazy,” Robert recalls. He moved back to Delaware and got into commercial construction. “It was the best job you could ever want but it still wasn’t enough because it wasn’t my company,” Robert says.

During that time, Robert was dating a successful hairstylist. “Year after year, she did better than me financially,” he noticed. “She thought I should get into hair, because I’m good at math and hair is all about geometry and angles. I finally decided to do it.” Determined to open his own salon one day, Robert looked for a cosmetology school that focused on both business and technical education. “I saw Paul Mitchell The School – San Diego, looked at the teachers’ backgrounds, and felt like I was getting the best of both worlds.”

Less than a year after graduating, Robert and his girlfriend Cristy opened the Robert Cris Salon, a California-themed Paul Mitchell Signature Salon in Greenville, Delaware. Drawing on his construction background, Robert designed the salon and managed the construction. “We’ve been profitable since the first month of business,” he says. “We carry Paul Mitchell products because the money and the profits are going to a company that’s actually helping people. It means something to us to be involved in that, and I try to educate clients as much as possible about Paul Mitchell products as well as the company. We play Paul Mitchell videos all day. We try to be a very customer-focused salon. It all goes back to Winn Claybaugh’s book: just be nice to people.”

Robert’s advice for Future Professionals: Pay attention to your teachers and apply yourself. You’ll get out of your career what you put into school. This is the time that sets the basis of your career. Learn something every day.

“Robert was a great Future Professional. He was a little more mature than most, fairly quiet, and well mannered. He always had the goal of opening a salon, so major kudos to him!”

– Joyce DouglasCodirector, Paul Mitchell The School – San Diego

PAUL MITCHELL ALUMNI PROFILE

page 16

YOU NEED THIS

Paul Mitchell The School NewsletterCopyright © 2009 Paul Mitchell The School

All rights reserved. Editor: Gail Fink

Masters Audio Club www.mastersaudioclub.com

Be Nice (Or Else!) www.beniceorelse.com

Connecting to My Futurewww.paulmitchelltheschool.com/pmsp/store/Details.cfm?ProdID=26&category=2

Paul Mitchell The School - Newsletter Signup www.paulmitchelltheschool.com/newsletter/signup/index.html

LINKS

Paul Mitchell The School www.paulmitchelltheschool.com

Paul Mitchell Advanced Academy www.paulmitchelltheschool.com/pmsp/advancedacademy/index.cfm

Paul Mitchell www.paulmitchell.com

Shopwork & Copycat DVDsamulletproduction.comPrice: $60 per DVD

In this industry, you’re only as good as the people you hang around. What would it mean for you to hang out with the industry’s most celebrated coaches?

Robert Cromeans, Takashi Kitamura, and DJ Muldoon see the true growth of the beauty industry coming from our rising stars—that means you! These three superstars would like to extend a “shoportunity” exclusively to you.

Shopwork — A three-way relationship with haircutting designed as a learning tool, not just to teach haircutting, but also to develop salon culture

Copycat 1 and Copycat 2 — Robert, Takashi, and DJ demonstrate their unique approaches to a variety of haircuts

Visit amulletproduction.com to order today.

Special 1/2 Price Offer:$30 per DVD for Paul Mitchell Future Professionals

and Learning Leaders

Contact your school owner or directorfor promotional code and details