Playing Nice: How to Produce A

Collaborative Video with Other Museums

Andrew Mandinach

Digital Media Coordinator, Balboa Park Online Collaborative

amandinach@bpoc.org / @mndnch / @BPOC_SD

MCN 2014 Dallas, Tx

Balboa Park

Video Production at BPOC

How People Imagine Collaborative Video

It’s Not That Bad! External Collaborative Videos Look

Just Like Any Other Video

A Closer Look: The Balboa Park Special

Event Videos

A Closer Look: The Balboa Park Special

Event Videos

A Closer Look: ‘Behold, America!’

Director Series

Benefits of External Collaborative

Video Production

Lower Budgets per Institution

More People to Generate Content

Allows Institutions to Share Resources

Creates Dialogue Between Institutions

What Internal Collaborative Video Can Look Like:

Benefits of Internal Collaborative Video

• Strengthen inter-departmental relationships

▫ Curators/educators make great speakers for marketing videos.

• Should serve to reinforce museum missions.

Notes on how to approach collaborative

video:

• Figure out your budget

• Have a clear sense of what you want in the video

• Have a clear sense of what you want to get out of the video

• Figure out how it relates to the larger (digital) strategy

• Manage expectations

Is it worth it?

• Yes – if it’s what the project calls for.

• Think about the guest experience.

▫ How will the video enhance how visitors experience your collection/institution?

• Chance for community outreach and reaching new audiences

▫ Work with local artists/filmmakers and musicians

Different modes of collaborative production

Megan Hancock

Communications & Outreach Coordinator

Denison Museum

Jesse Heinzen

Multimedia Director

Minnesota Historical Society

Annelisa Stephan

Manager for Digital Engagement

J. Paul Getty Trust