PLANNING PROCESS & SRTATEGIES

ININTERNATIONAL MARKETING

PRESENTED BY-VANDANA KUMARI

66-MBA-07TBS BHADERWAH CAMPUS

SUBMITTED TO-MISS SALONI DEVI

Planning is a systematized way of relating to the future. It is an attempt to manage the effects of external, uncontrollable factors on the firm's strengths, weaknesses, objectives, and goals to attain a desired end. Further, it is a commitment of resources to a country market to achieve specific goals. In other words, planning is the job of making things happen that may not otherwise occur.

PHASE I

Preliminary Analysis and Screening

THE RESULTS OF PHASE (1) PROVIDE THE MARKETER WITH THE BASIC INFORMATION NECESSARY TO:

Evaluate the potential of a proposed country market.

Identify problems that would eliminate the country from further consideration.

Identify environmental elements which need further analysis.

Develop and implement a marketing action plan.

PHASE 2

adapting the marketing mix to target markets.

THE ANSWERS TO THREE MAJOR QUESTIONS ARE GENERATED IN PHASE 2:

Which elements of the marketing mix can be standardized and where is standardization not culturally possible?

Which cultural/environmental adaptations are necessary for successful acceptance of the marketing mix?

Will adaptation costs allow profitable market entry?

PHASE 3

developing the marketing plan

PHASE 4

implementation and control

THANK YOU