Marketing Planning Strategy

PRESENTED BY: PGDM 11-13PRESENTED BY: PGDM 11-13POONAM SINGHPOONAM SINGHNIDHI MATHURNIDHI MATHURFAGUN NAYIERFAGUN NAYIERMAHAVEER CHAWALAMAHAVEER CHAWALA

MASOOM SPARSH

Company and its Products

"The fundamental objective of Masoom Sparsh is to provide scientifically sound, high quality products and services to help heal, cure and improve the baby lives."

Masoom Sparsh’s products are basically in one main category: Baby Care products. The following are examples of the Masoom Sparsh product inventory: Feminine hygiene, First aid, Nutritionals, Vision care, Allergy cold and flu treatment. Products offer by Masoom Sparsh are: Baby Hair Oil, Baby Soap, Baby Cream, Baby Body Lotion, Baby Massage Oil, Baby Powder, Baby Nappy Pads.

Mission

Baby Care’s mission is to provide the calm care touch to little angels. The company understands the value of maternity and it zeal to offer products that provide comfort, hygiene and care. Baby Care strives to bring smile to the tiny tots and their caring mothers. Baby Care stands for Comfort to child, Affection of mother, and Ease in usage.

Vision

Our vision is to be a leader and excellent brand in baby care segment and to achieve a remarkable share in global markets from our quality of products, innovative vision and competitive price policies. To provide opportunities and encourage partners via our corporate strength, experience and leadership.

Marketing Plan For Masoom Sparsh It covers following points:

•Executive Summary•The Product•Market Analysis•Competitor Analysis•Distribution Channel•Forecast And Budget•Implementation•Contingent Plan

Marketing Mix

•ProductMasoom Sparsh’s products are in one main category: Baby Care products. The following are examples of product inventory: Feminine hygiene, First aid, Nutritionals, Vision care, Allergy cold and flu treatment.Products offer by company are: Baby Hair Oil, Baby Soap, Baby Cream, Baby Body Lotion, Baby Powder & Baby Nappy Pads.

•PricePrices are lower than other competitors because we have to achieve our targets well and also achieve sustainability in the present competitive market.

• Place Products will be found at the following retail outlets very soon: Big

Bazaar, National Handloom, Vishal Mart, Reliance Mart, Sponsors, and Easy Day etc

Masoom Sparsh products will be made available to its customers on time and on the right place. .

• Promotion• Initially Promotional activities be initiated by offerings samples in

sashes and through mouth publicity. • Also involved in many causes and advertising campaigns that

encourage Baby Changes Things because We Care We Act.

• Process Masoom Sparsh employs what they call a “decentralized management

approach”. Seeks to focus insights into innovative new products and whole new

businesses. Management team is group responsible for operations and allocation of

resources. This Committee oversees and coordinates activities of baby product segments.

We can also approach our customers through E-commerce facility.

• Physical Evidence Headquarters will be located in Jaipur (Raj.) Customer can ensure quality as well as safety features. Packaging of product are environmental friendly as well as presentable.

• People Employees, shareholders, partners, the press, analysts and the general

public are the stakeholders in the company. Hence, we assure them the quality as well as the hygienic product.

Product Mix

•LengthLength of products of Masoom Sparsh is 7 as it offers seven different products to its customers. Products are: Baby Hair Oil, Baby Soap, Baby Cream, Baby Body Lotion, Baby Powder & Baby Nappy Pads.

•WidthOur product Masoom Sparsh has a small and upstart businesses so it does not have a wide product mix. Also it has more start with some basic products and

making efforts to build market share.

Depth Brand Line extension of products will be done by launching these

products in various fragrance & colors. Company has three sizes of baby care products, thus particular brand has a depth of three.

Consistency Masoom Sparsh will be selling the products in retail stores. However,

all the products are of the same nature. Thus the production consistency of these products will not vary much as well.

Thank you