planning for success
DESCRIPTION
How You Can Become a Authority and How You Can Succeed with Your Career Goals. How to use social media to grow your career.TRANSCRIPT
Michael Brandvold www.MichaelBrandvold.com
Planning For SuccessHow You Can Become a Authority and How You Can Succeed with Your Career Goals
a presentation for Pyramind
@michaelsb1
Michael Brandvold Marketing Presents:
Thursday, February 21, 13
My Path
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• College Radio• Management Firm• Record Label• Rock Magazine• KISS Otaku• Sony Signatures• Michael Brandvold Marketing
Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
Depth of Experience
Don’t be a one trick pony. Learn and experience as much as possible.
Understand many areas of the business.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
Dream BigI am a fan, I love music, I grew up with KISS. I dreamed about working with them as a kid.
I made my dream come true.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
Michael Brandvold Marketing
•How did I do it? What was my plan?•You NEED a plan.•You NEED goals.•You NEED to always review.•Be prepared to pivot.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
Authority•Be seen as the expert.•Authority means trust.•Share your knowledge.•Focus on the community.•Business and success will find you.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
AuthorityIf you look around the room and you’re the smartest person in the room, then you’re the wrong room.Lorne Michaels
But you being in that room makes it the right room for everyone else.Michael Brandvold
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
Always Say Yes
Figure out how to do it later.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
It’s All About Perception•You need to appear in demand and busy.
•People want to work with those in demand.
•Always be marketing yourself.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
Podcasts, Webinars & eBooks
•Expand your presence.
•Repurpose your content.
•Follow your passion.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
It’s A Social World•Networking happens just by being social.
•Share everything.
•Show your personality.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
Where Should You Be?•Not every social network.•The Big Four: Facebook, Twitter, YouTube and Your Website.•Klout - who is influential •Needs to be part of your life, not work.•Content is king.•Everything in your life is content.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
KISS School of Marketing:11 Lessons I Learned While Working With KISS
Over 3000 downloads
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
The Secret to Success is to Offend the Greatest Number of People
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.com
Quote by George Bernard Shaw, repeated by Gene Simmons.
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Thursday, February 21, 13
Passion
• Post with Passion
• Don’t post with Anger
• Never impersonate
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
It’s All Branding
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.com
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Thursday, February 21, 13
Your Brand?• Everything you post.• Every comment you leave.• Every photo you take.• What your friends and fans think you are.• Every action paints a picture of your brand.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
Everything You Do Will Not Succeed
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.com
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Thursday, February 21, 13
Keep Producing Content•Look at results, adapt and move forward.•Let the numbers paint the picture.•Use available data: Facebook, YouTube, Google, WordPress•Nobody remembers the failures.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
If You Don’t Ask For It You Won’t Get It
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.com
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Thursday, February 21, 13
Ask For Support, Ask For Shares, Ask For The Opportunity.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
Separate Business and
Pleasure
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.com
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Thursday, February 21, 13
Follow The Business and Don’t Let Personal Feelings Get In The Way.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
Listen To Your Fans, You Work For Them
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.com
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Thursday, February 21, 13
Always Be a Fan
Never forgot who are doing this for... the fans, the customers.
You need to ALWAYS be one.
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
Believe In What You Do.
Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.
David Frost
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.comThursday, February 21, 13
Thank You!
Twitter @michaelsbFacebook www.facebook.com/michaelbrandvoldmarketingWeb www.MichaelBrandvold.comEmail [email protected]
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Michael Brandvold Marketing Presents:
Michael Brandvold www.MichaelBrandvold.com
Get a FREE copy of my ebook:KISS School of Marketing: 11 Lessons I
Learned While Working With KISShttp://noisetrade.com/michaelbrandvold
Thursday, February 21, 13